How Roasting Became the New Language of Marketing
Brands need bold words to break through taboo topics. And roasting is the perfect means.
We all know that ads …
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Top 5 Ganesh Chaturthi Ad Campaigns That Struck a Chord
Ganesh Chaturthi is one of India’s most celebrated festivals, blending devotion, creativity, and community. In recent years, brands have tapped …
Borders, Branding, and Betrayal? The Olio Stories Controversy
When it comes to India, there are few things as sacred as the tricolour and the map that defines our …
How One Piece’s Next Voyage is Marketing Gold.
Netflix proves you can hype a season without revealing the treasure.
Courtesy: IGN
The salty breeze stings your cheeks, the …
She’s an influencer, she’s a model, and she’s not real.
Vogue’s latest shenanigan might have placed the brand under controversy, but there is more than meets the eye.
We were …
Stats don’t sell, stories do.
Advertisers are already selling by creating stories. Why don’t you?
Courtesy: Wikipedia
In 2021, Magic Spoon, a direct-to-consumer cereal brand, …
Bought your fave car to look cool? So did those who crashed it.
Courtesy: Financial Express
A recent incident in Jammu sparked nationwide outrage and cemented the Mahindra Thar’s image as more than …
What’s up with Gwyneth Paltrow and the Astronomer video
Just when the internet thought the Astronomer drama had peaked, with a CEO scandal, mass layoffs, and boardroom chaos, along …
It’s not a bug, it’s a feature: Why Tesla’s high price might be the brand’s plan…
…And how that plays right into their marketing
Beyond the memes, jokes, and mild chaos, Tesla’s entry into the Indian …
Post’s gone rogue: What happens when industry predictions go viral?
How Shantanu Deshpande’s public criticism became free PR for both brands, and a masterclass in owning the narrative.
Pic Credit: …