The $13 Billion Gamble: Why FIFA World Cup 2026 Marketing Will Be Won (or Lost) on Authenticity
The 2026 FIFA World Cup is shaping up to be the most expensive and expansive tournament in history. Spread across …
Marketing
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Console Wars Are Back
How Fierce Competition is Saving Gaming (and Giving You Better Games)
Remember the golden era of gaming consoles? Mid-2000s to …
Omnicom Media India wins SBI’s Rs 250-crore digital marketing mandate
India’s leading public sector bank, State Bank of India (SBI), has collaborated with Omnicom Media India for its digital marketing …
The Return of Cryptic Marketing: How Indie Projects Like ‘Obsession’ and ‘Backrooms’ Are Outsmarting Hollywood in the Age of Noise
We’re living in interesting times. Blockbuster franchises are dropping $200 million trailers like confetti, IPs worth billions are churning out …
EET appoints Ruth Herbert as Managing Director, Business Development and Strategic Initiatives
Bengaluru, 12 September 2024: Essar Energy Transition (“EET”, the “Company”) is pleased to announce the appointment of Ruth Herbert as …
Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, Chooses L&K Saatchi & Saatchi India as Advertising Partner
Unveils a new campaign to drive brand resonance
India, 11 September, 2024 – Lauritz Knudsen Electrical and Automation, formerly known …
Waaree Energies Limited appoints Mr. Aniruddha Khekale as Chief Human Resources Officer
Bengaluru, 22nd August 2024 – Waaree Energies Limited, India’s largest manufacturer of solar PV modules with an aggregate installed …
VISTARA ANNOUNCES NETWORK-WIDE FREEDOM SALE STARTING FROM 9 AUGUST 2024
– Domestic: One-way fares starting INR 1,578 for Economy, INR 2,678 for Premium Economy, and INR 9,978 for Business Class…
G S CALTEX INDIA HAS APPOINTED MR. VIJAY SAVANT AS ITS NEW CEO & MD
G S CALTEX INDIA HAS APPOINTED MR. VIJAY SAVANT AS ITS NEW CEO & MD
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Volkswagen India expands its network in Kerala with the inauguration of six new touchpoints
– Volkswagen India expands its footprint in Kerala with the inauguration of city stores in Calicut, Trivandrum, Kochi, alongside an …