Fake it till you make it. The Saiyaara Story.
How one movie won the big screen with careful marketing to a Gen Z audience.
You’ve seen the posters. You’ve …
Opinions
The Right Way to Do Layoffs (Yes, There Is One)
Courtesy: Shutterstock
Layoffs are never just about numbers. Behind every “resource reduction” or “cost optimisation strategy” is a human being, …
Ads Used to Be Fun. What Happened?
…And what can we do about it?
When was the last time you remembered an ad? Maybe a few old …
All it takes is one video: The Astronomer’s Story.
Leaders today need more than just vision; they need values. The internet holds them to it.
Before that video, Andy …
Shubman Gill, Logos, and the Slippery Slope of Celebrity Endorsements.
Athletes grow through mistakes, but brands pay the price when the stakes are global.
By Sushrut Tewari
No one knows …
From Starter to Startup, ‘Corns’ puff up into salty-sweet success to cultivate grains of economic prosperity
By Ramakant Chaudhary
Corn starters, or similarly sounding corn-startups, essentially enhance appetites and make you hungry for the main course, …
From E-Comm to Q-Commerce, Retail Revolution Builds Bricks Of Prospects Behind Every Clicks
BY RAMAKANT CHAUDHARY
In the past two decades, India has undergone a tectonic shift in its retail ecosystem, driven by …
How To Win Customers And Influence The Market
True to its name, influencer marketing has now emerged as an influential trend in PR, communications and marketing, a cornerstone …
Digital Revolution Poised to Transform PR and Media Landscape
In the constantly evolving landscape of public relations (PR) and media, digital transformation has triggered a revolution, redefining how organizations …
Achhe Din to Modi Ki Guarantee, decoding masterclass of ‘Mann Ki Baat’ in political branding & PR campaigns
By Ramakant Chaudhary
Amidst the labyrinthine maze of Indian politics, Narendra Modi stands as a towering figure, not merely as …