Advertising legend late Piyush Pandey was on Monday conferred with the Padma Bhushan award posthumously. Piyush Pandey was 70 when he passed away last year on October 23 due to health issues.
President Droupadi Murmu presented the award to Piyush Pandey’s wife Neeta Joshi at Civil Investiture Ceremony – I at the Rashtrapati Bhawan yesterday.
As per a release, Padma Bhushan was awarded to Piyush Pandey for his transformative and decades-long contribution to Indian advertising and creative communication.
Pandey entered the advertising field in 1982 with Ogilvy & Mather (now called Ogilvy India). He started working in the field as trainee account executive but later shifted to the creative side.
Pandey is credited with transforming the Indian advertising through many of his campaigns, including Asian Paints’ ‘Har Khushi mein rang laaye’, Cadbury’s ‘Kuch khaas hai’, and Fevicol ads including the iconic ‘Egg’ campaign.
Pandey brought laurels to the nation when in 2004, he became the first Asian to be appointed as jury president for the Cannes Lions International Festival of Creativity.
For his creativity and achievements, Pandey during his career received many other recognitions as well, including CLIO Lifetime Achievement Award (2012) and the Padma Shri.