The global marketing moment for brand Parle, thanks to ‘Melodi’
Call it organic publicity, native promotion or the Wow moment. For brand Parle, today is the day they shone on …
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Fevicol’s ‘Kursi Pe Nazar’, and the final script Piyush Pandey left behind
In India, nobody asks for adhesive. They ask for Fevicol. That kind of brand recall takes decades to build, and …
Purnima Lamba to be Mahindra Group’s next Chief Brand Officer
Purnima Lamba to be Mahindra Group’s next Chief Brand Officer
Purnima Lamba as been appointed as the next Chief Brand …
Kathni Karni Ek Si: Bajaj Group Marks 100 Years with AI-Crafted Film
Mumbai: As the Bajaj Group celebrates 100 years of its existence, it has unveiled a film titled ‘Kathni Karni …
JioStar, Zee legal battles see another twist
Another war is fast taking shape in the Indian media and entertainment industry.
JioStar is reported to have filed a …
Content creator Ankur Warikoo converts courses business ‘WebVeda’ into subscription service
Leading content creator and entrepreneur Ankur Warikoo has made an important announcement. Warikoo said in an X post on Friday …
Shri Arvind Kumar takes over as Director (Finance), NFL
Noida, Date: 13th May, 2026 : Shri Arvind Kumar has taken over as Director (Finance) of National Fertilizers Limited …
Myntra’s UGC platform now has ‘Affiliate’ feature in a big push to creator-led commerce
Fashion and beauty online marketplace Myntra has expanded its Ultimate Glam Clan (UGC) and launched a new ‘Affiliate’ feature as …
Johnson’s Baby announces Bollywood actor Parineeti Chopra as brand ambassador
Johnson’s Baby has named Bollywood actor Parineeti Chopra as its brand ambassador. The move is being seen as part of …
TRAI’s paper on regulatory framework for ALTD-FAST services triggers debate in TV industry
The television industry is currently witnessing one of its most intense debates in the recent memory. The issue at the …