Zee has turned its FIFA World Cup monetisation into a huge lesson for the Indian media industry
Deepak Nagpal
In the run-up to the FIFA World Cup, Indian football fans were almost staring at the possibility of …
media strategy
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OMD India bags media mandate for SUGAR Cosmetics
OMD India bags media mandate for SUGAR Cosmetics
OMD, part of the Omnicom Media Group, has won the media mandate …
iTAP appoints StudioTalk as PR Agency for Corporate and Brand Mandate
iTAP, a youth-focused OTT entertainment and gaming platform, has appointed StudioTalk for its media strategy and pan-India outreach. The mandate …