Short-form videos driving brand-product visibility and purchase decisions: Meta study
A study commissioned by Meta has found that short-form videos have taken a complete hold in India, with audiences using …
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Every Creator Will Become a Studio: Industry Leaders Map India’s AI-Powered Storytelling Future at Mumbai Tech Week 2026
Mumbai: Indian Institute of Creative Technologies (IICT) and Hungama Digital Media Entertainment successfully hosted “Lights, Camera, Code: The New Storytelling
Myntra’s UGC platform now has ‘Affiliate’ feature in a big push to creator-led commerce
Fashion and beauty online marketplace Myntra has expanded its Ultimate Glam Clan (UGC) and launched a new ‘Affiliate’ feature as …
IPLIX Media Closes 2025 with 27% Growth, Strengthening Its Position as a Leading Influencer Marketing Partner in India
…India – 30th December 2025, IPLIX Media, one of India’s fastest-growing influencer marketing and Talent Management agencies, wrapped up 2025