Bandhan Bank awards creative mandate to Dentsu Creative Isobar
Dentsu Creative Isobar has won the creative mandate of Bandhan Bank. The private sector bank awarded the creative agency mandate …
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Social Panga launches intoai.studio, an AI-powered Creative Studio
~Blending human creativity with AI to accelerate ideas, enhance execution, and drive meaningful brand impact~
India, 16th June 2026 …
The Invisible Architect of Modern Marketing…
(And His Tricks We Still Use Today)
We like to believe we make our own choices. We scroll, click, and …
Zee5 promotes Apoorva Mehandiratta as Vice President of Marketing
Zee5 has promoted Apoorva Mehandiratta from the post of Director, Marketing, to Vice President, Marketing. Apoorva currently handles marketing initiatives …
Fevicol’s ‘Kursi Pe Nazar’, and the final script Piyush Pandey left behind
In India, nobody asks for adhesive. They ask for Fevicol. That kind of brand recall takes decades to build, and …
‘Z’ Launches ‘Dilfluencer Moments’, a New Omnichannel Media Format Designed to Turn Attention into Brand Love
Mumbai, 13 February 2026: Zee Entertainment Enterprises Limited (‘Z’), India’s leading Content and Technology Powerhouse, has announced the …