Johnson’s Baby has named Bollywood actor Parineeti Chopra as its brand ambassador. The move is being seen as part of the global brand’s efforts to further build its connect with young parents.
Johnson’s Baby’s association with Parineeti Chopra comes months after the actor welcomed a baby in her life. The association’s timing aligns well with the brand, which positions itself around infant and baby care.
Parineeti, who stepped into motherhood in October last year, said being a mother is full of meaningful experiences and associating with a brand that focuses on baby care becomes a natural fit.
As part of the collaboration, Chopra would be seen in campaigns focussing on the brand’s infant care range. The campaigns are expected to assert the brand products’ gentleness, safety and nourishment elements.
For the actor, the endorsement adds to her portfolio of association with other brands in categories like beauty, personal care, FMCG, consumer goods etc. She has been associated with brands like Medimix, Pantene, Dabur, Nivea, Samsung etc in the past.
Johnson’s Baby’s announcement of Parineeti Chopra as the brand’s ambassador is being seen as part of the broader trend where companies associate with personalities around their personal milestones which align with the brand’s products and recognition.