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Headlines
Toaster India’s Content Studio Launches Axis My India’s ‘A’ App with an AI twist

Toaster India’s Content Studio Launches Axis My India’s ‘A’ App with an AI twist

1 year ago
Ruder Finn launches new Diversity, Equity and Inclusion practice

Ruder Finn launches new Diversity, Equity and Inclusion practice

3 years ago3 years ago
Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024 powered by One Show

Rahul Mathew, Avinash Pandey, Malvika Mehra, Sudha Natarajan and Tista Sen appointed as Jury Chairs for Abby Awards 2024 powered by One Show

2 years ago
President Marcos Jr. champions strategic ties with India at Philippines–India Business Forum 2025

President Marcos Jr. champions strategic ties with India at Philippines–India Business Forum 2025, unveils vision for future-ready partnership

12 months ago
AU Small Finance Bank & Kiara Advani Encourage Change with "Soch Badlo aur Bank Bhi"

AU Small Finance Bank & Kiara Advani Encourage Change with “Soch Badlo aur Bank Bhi”

3 years ago3 years ago
Capri Global Appoints Vivek Jain as Chief Human Resources Officer

Capri Global Appoints Vivek Jain as Chief Human Resources Officer

2 years ago2 years ago
Goafest 2024 - South Asia’s Premier Ad Festival to be held from 29th-31st May 2024

Goafest 2024 – South Asia’s Premier Ad Festival to be held from 29th-31st May 2024

2 years ago
Friends of Figma Mumbai x f1Studioz Wireframed Designathon Sets the Tone for India’s Next Design Year

Friends of Figma Mumbai x f1Studioz Wireframed Designathon Sets the Tone for India’s Next Design Year

8 months ago
Google removed over 3,500 personal loan apps in India in 2022

Google removed over 3500 personal loan apps in India in 2022

3 years ago3 years ago
Colorbar’s Festive Picks So You Can Be #MagicallyYou

Colorbar’s Festive Picks So You Can Be #MagicallyYou

2 years ago2 years ago

If You Can’t Make ’Em Happy Then Make ’Em Angry
  • Media

If You Can’t Make ’Em Happy, Then Make ’Em Angry

admin2 weeks ago2 weeks ago03 mins

How Ragebaiting Became Modern Marketing’s Dirty Secret

What happens when a brand realises it’s easier to make people furious than …

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'Z' partners with MP Tourism Board to amplify state tourism through digital-first campaigns
  • Media

‘Z’ partners with MP Tourism Board to amplify state tourism through digital-first campaigns

admin11 months ago03 mins

'Z' partners with MP Tourism Board to amplify state tourism through digital-first campaigns~A year-long mandate to amplify Madhya Pradesh’s cultural and tourism potential through innovative influencer-led campaigns~ 

08th September 2025, Bengaluru:…

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Wardwizard Innovations & Mobility Limited
  • Media

Wardwizard Innovations & Mobility Limited Sells 1,195 units of electric Two-Wheelers in September 2024 

admin2 years ago2 years ago01 mins

Wardwizard Innovations & Mobility LimitedBengaluru, October 10, 2024: Wardwizard Innovations & Mobility Limited, one of the leading manufacturers of electric vehicles under …

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~ A team of musicians and sleep experts took the stage to masterfully blend music and relaxation and provided the qoolest sleep experience ~ Hyderabad, 18th March 2024: Centuary Mattress, India's Sleep Specialist in collaboration with Big FM and the media agency Initiative Mumbai proudly presents the country's largest qoolest Sleep Concert, a one of its kind sleep inducing event at Hyderabad. Imagine the audience being asked to doze midway during a concert. Although a swift departure from tradition, sleep concerts are becoming increasingly popular across the globe. These ‘sleep concerts’ are designed to curate an enriching and rejuvenating sleeping experience for the participants. In such concerts, falling asleep halfway through is not just acceptable – it's actively endorsed. In a bid to raise awareness around the importance of sound sleep and its impact on overall wellbeing while helping people overcome their sleep issues, Centuary Mattress has organized this sleep inducing event. Attendees had a unique opportunity to unwind and rejuvenate to the tunes of Swaram Band, specially curated to induce deep relaxation and promote better sleep. Hosted in the vibrant city of Hyderabad, renowned for its rich cultural heritage, the event witnessed the participation of hundreds of people in an immersive experience like never before. We at “Centuary Mattresses” are thrilled to present the largest qoolest Sleep Concert in India. This one-of-a-kind sleep event aims to educate people on the paramount importance of sleep for our overall well-being. By integrating music, relaxation, and expert insights, we're not only offering a unique experience but also shining a spotlight on the crucial role quality sleep plays in our lives. Join us as we embark on this journey to prioritize sleep and nurture healthier lifestyles across the nation." - Vijay Kumar Mikkilineni, GM Marketing, Centuary Mattresses. Sharing his thoughts at the unique event, Sunil Kumaran, COO, BIG FM, said “In today's fast-paced world, the importance of quality sleep often gets overlooked. With this unique concept of Sleep Concert, our goal was to underscore the significance of prioritizing sleep as a part of overall well-being. We are thrilled to associate with Centuary Mattresses for this clutter-breaking event. BIG FM’s endeavor has always been to explore new creative avenues that are not only in line with our brand ideology but also forge meaningful connections with our constantly evolving audience. This concert is yet another example of the same”
  • Media

Centuary Mattress along with BigFM and the media agency Initiative Mumbai hosts ‘India’s largest Qoolest Sleep Concert’

admin2 years ago2 years ago02 mins
~ A team of musicians and sleep experts took the stage to masterfully blend music and relaxation and provided the qoolest sleep experience ~ Hyderabad, 18th March 2024: Centuary Mattress, India's Sleep Specialist in collaboration with Big FM and the media agency Initiative Mumbai proudly presents the country's largest qoolest Sleep Concert, a one of its kind sleep inducing event at Hyderabad. Imagine the audience being asked to doze midway during a concert. Although a swift departure from tradition, sleep concerts are becoming increasingly popular across the globe. These ‘sleep concerts’ are designed to curate an enriching and rejuvenating sleeping experience for the participants. In such concerts, falling asleep halfway through is not just acceptable – it's actively endorsed. In a bid to raise awareness around the importance of sound sleep and its impact on overall wellbeing while helping people overcome their sleep issues, Centuary Mattress has organized this sleep inducing event. Attendees had a unique opportunity to unwind and rejuvenate to the tunes of Swaram Band, specially curated to induce deep relaxation and promote better sleep. Hosted in the vibrant city of Hyderabad, renowned for its rich cultural heritage, the event witnessed the participation of hundreds of people in an immersive experience like never before. We at “Centuary Mattresses” are thrilled to present the largest qoolest Sleep Concert in India. This one-of-a-kind sleep event aims to educate people on the paramount importance of sleep for our overall well-being. By integrating music, relaxation, and expert insights, we're not only offering a unique experience but also shining a spotlight on the crucial role quality sleep plays in our lives. Join us as we embark on this journey to prioritize sleep and nurture healthier lifestyles across the nation." - Vijay Kumar Mikkilineni, GM Marketing, Centuary Mattresses. Sharing his thoughts at the unique event, Sunil Kumaran, COO, BIG FM, said “In today's fast-paced world, the importance of quality sleep often gets overlooked. With this unique concept of Sleep Concert, our goal was to underscore the significance of prioritizing sleep as a part of overall well-being. We are thrilled to associate with Centuary Mattresses for this clutter-breaking event. BIG FM’s endeavor has always been to explore new creative avenues that are not only in line with our brand ideology but also forge meaningful connections with our constantly evolving audience. This concert is yet another example of the same”~ A team of musicians and sleep experts took the stage to masterfully blend music and relaxation and provided the
…
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Dentsu Creative India partners with health-tech start-up, Orange Health Labs
  • Marketing

Dentsu Creative India partners with health-tech start-up, Orange Health Labs, to launch the brand’s first-ever 360-degree campaign

admin3 years ago3 years ago02 mins

Dentsu Creative India partners with health-tech start-up, Orange Health Labs, to launch the brand’s first-ever 360-degree campaign.

Dentsu Creative India partners with health-tech start-up, Orange Health Labs

Dentsu Creative India …

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Colors Kannada to premiere the blockbuster film of the year 2024
  • Media

Colors Kannada to premiere the blockbuster film of the year 2024

admin2 years ago02 mins

National, August 24, 2024: Keeping its promise to enthrall the audiences throughout the clock, Colors Kannada is set to …

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  • media

Cosmo Films To Showcase Innovative Product Range at LabelExpo Americas 2024

admin2 years ago02 mins

Mumbai, 29 July 2024: Cosmo Films, a global leader in speciality films announces participation in LabelExpo Americas 2024, the premier …

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Chai pe charcha
  • Opinions

Achhe Din to Modi Ki Guarantee, decoding masterclass of ‘Mann Ki Baat’ in political branding & PR campaigns

admin2 years ago06 mins

By Ramakant Chaudhary

Amidst the labyrinthine maze of Indian politics, Narendra Modi stands as a towering figure, not merely as …

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DTDC Father's Day Campaign Celebrates Delivery Professionals as Everyday Heroes
  • Media

DTDC’s Father’s Day Film Celebrates the Unsung Heroes of India’s Delivery Network

admin1 month ago04 mins

Mumbai, 20 June 2026: Every day, millions of delivery professionals become a part of our lives, yet remain largely invisible.

…
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ColdStar Logistics Appoints Actimedia PR & Digital as its Communications Partner
  • Media

ColdStar Logistics Appoints Actimedia PR & Digital as its Communications Partner

admin12 months ago02 mins
ColdStar Logistics Appoints Actimedia PR & Digital as its Communications Partner
Mumbai: July 29, 2025 – ColdStar Logistics, India’s fastest growing temperature-controlled supply chain solutions provider, has appointed Actimedia PR
…
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