~The mandate will be managed by the Social Panga’s Delhi office. ~
India, 24th August 2026 – Social Panga has strengthened its presence in the alco-bev category with a new partnership with DeVANS Modern Breweries Ltd., where it will lead the social media strategy and digital storytelling for Six Fields Beer, Godfather Beer, and a newly launched GIN brand – Gingalalahu.
Established in 1961 by Dewan Gian Chand in Jammu & Kashmir, DeVANS Modern Breweries Ltd. is a well-established name in India’s beverage industry. Six Fields and Godfather are two of its most recognized beer brands with strong consumer recall, while its upcoming gin brand is built to cater to the rising demand for premium, craft-led experiences.
As part of the mandate, Social Panga will drive content strategy, campaign development, and always-on digital engagement for each of the three brands. The focus will be on crafting distinct brand worlds balancing the legacy of Godfather and Six Fields with the fresh energy of the new gin Gingalalahu, to build stronger cultural relevance across audiences.
Commenting on the partnership, Himanshu Arora, Co-Founder, Social Panga, said, “Stepping into the alco-bev category with brands like Six Fields, Godfather, and an exciting new gin, Gingalalahu in the mix is a great milestone for us. Each brand brings a unique voice and audience, and we see immense potential in shaping narratives that are culturally sharp, engaging, and built for today’s digital-first consumer.”
“At DeVANS, we were looking for partners who think like builders. Social Panga demonstrated a clear grasp of where digital culture is headed and how our brands can lead within it. That’s what earned them the mandate across Godfather, Six Fields, and Gingalalahu.” said Monalisa Mandal, Senior VP Marketing, DeVANS Modern Breweries Ltd.