Actor Sharvari has been named the brand ambassador of Swedish watch brand Daniel Wellington. Sharvari will promote the brand’s watches portfolio in India.
This was announced at a launch event in Mumbai which saw media persons, influencers and retail partners in attendance.
Daniel Wellington is aiming to boost its presence in the Indian market and the move to sign up Sharvari for the brand’s upcoming campaigns is part of the strategy. It may be noted that the Timex Group has acquired the brand and it is looking to work on its growth in the country.
Deepak Chhabra, Timex Group, said on the partnership with the actor, “We are delighted to welcome Sharvari to the Daniel Wellington family. India is an increasingly important market for Daniel Wellington, and as we continue to build the brand here, we wanted a brand ambassador who reflects the confidence and individuality of today’s consumer. Sharvari brings a refreshing authenticity that aligns naturally with Daniel Wellington’s design philosophy. We’re excited about building the brand together, not just through campaigns, but by becoming part of everyday style conversations.”
Daniel Wellington’s Scandinavian-inspired watches are popular for their minimalist designs and contemporary styling.