~Partnership strengthens SG’s growing international presence as the brand supplies the official match ball across the men’s and women’s competitions in Vancouver~
~Partnership for the 2026 season includes SG Cougar Claw bowling honours across the men’s and women’s competitions and playing-kit sponsorship for emerging Canadian talent~
VANCOUVER, BC — September 23, 2026 — Canada Super 60 has announced Sanspareils Greenlands (SG) as its Official Match Ball Partner for the 2026 tournament, bringing one of cricket’s most established equipment brands into a partnership that combines on-field excellence with support for emerging Canadian players.
SG will supply its Test LE White Cricket Leather Ball for every match across the men’s and women’s competitions, taking place at BC Place in Vancouver from September 29 to October 4, 2026. The appointment represents an important step in SG’s strategy to expand its cricket-ball presence internationally and support the growth of the game in emerging cricket markets.
The partnership builds on SG’s longstanding cricketing heritage of over nine decades. SG’s legacy is built on a foundation of precision, craftsmanship and commitment to quality. SG will also present the SG Cougar Claw Bowler of the Match and SG Cougar Claw Bowler of the Tournament awards in both the men’s and women’s competitions, celebrating outstanding bowling performances throughout the event.
Beyond the tournament awards, SG will officially sponsor playing kits for emerging Canadian men’s and women’s players through its Emerging Player Support Programme. The initiative reflects a shared commitment to helping developing cricketers access the support they need to progress.
Paras Anand, CEO of SG, said, “We are extremely excited to support this initiative for Associate nations through our partnership with Canada Super 60. Under the able leadership of cricketing legend Yuvraj Singh, events like Canada Super 60 provide a valuable platform for these countries to showcase their talent and create opportunities for their players. At the very core of SG ethos is to develop the game of cricket and provide access to quality products across globe, SG has built its cricket-ball expertise over several decades, including at the highest level of Test cricket, and we are committed to taking that experience to players and competitions around the world.
“Canada is an exciting and rapidly developing cricket market. Supplying the Test LE White Cricket Leather match ball across both the men’s and women’s competitions gives us an opportunity to demonstrate the quality, consistency and performance of SG balls in a demanding short-format environment.
“Our involvement goes beyond supplying equipment. Through the SG Cougar Claw bowling awards and our support for emerging Canadian players, we want to recognise performance while contributing meaningfully to the continued development of cricket in Canada.”
Abhishek Shah, Founder and Chairman of Canada Super 60, said, “We are delighted to welcome a legendary cricket brand like SG to the Canada Super 60 family. This partnership reflects a shared philosophy: a belief in creating opportunities, backing emerging talent, and helping cricket grow. SG’s commitment to supporting emerging Canadian men’s and women’s players with playing kits is particularly commendable. Alongside its role as our Official Ball Sponsor and presenter of the SG Cougar Claw bowling awards, this support gives the partnership a purpose that extends beyond the competition itself.”
For Canada Super 60, the partnership brings together the equipment used on the field, recognition for outstanding performances, and practical support for emerging players—connecting the tournament experience with the continued development of Canadian cricket.