Prime Video Sets June 12 as Exclusive Worldwide Streaming Premiere of Tamil Blockbuster Karuppu
Emerging as the year’s biggest Tamil blockbuster at the box office to date, Karuppu is a high-octane action drama that …
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Cosmo First Wins Three Prestigious FIPSA 2026 Awards for Responsible Packaging Solutions
National, June 09, 2026: Cosmo First Limited has been honoured with three prestigious awards at the FIPSA 2026 Contest on …
Fierce competition in OTT aggregation space has its first casualty in HT Media’s OTTplay
OTTplay, one of India’s leading OTT aggregators, has announced that it is shutting down. HT Media, which owns OTTplay, said …
Cred forays into consumer credit, launches standalone app for existing customers
For credit card users, Cred is a familiar name. Now, the brand will also occupy mind space among those seeking …
New Flipkart-Meta partnership turns creators into digital storefronts
With social media apps fast transforming into e-commerce discovery platforms as well, leading marketplace Flipkart and Meta have joined hands …
Accenture expands into creator economy, clears deal to buy leading creator and social agency Whalar
New York: Accenture, a leading global professional services and technology consulting firm, is acquiring Whalar, a leading creator and social …
The Invisible Architect of Modern Marketing…
(And His Tricks We Still Use Today)
We like to believe we make our own choices. We scroll, click, and …
Tabassum Modi joins Havas Media Network India as Chief Content Officer
Havas Media Network India has appointed Tabassum Modi as its Chief Content Officer and Head of Havas Play India, which …
Short-form videos driving brand-product visibility and purchase decisions: Meta study
A study commissioned by Meta has found that short-form videos have taken a complete hold in India, with audiences using …
Shalimar Paints Launches “Walls Don’t Lie” Campaign for Zero Damp Series, Spotlighting the Need for Long-Term Wall Protection
The campaign establishes waterproofing and surface durability as preventive protection through cinematic storytelling and simplified science.
New Delhi, 4th…