New Flipkart-Meta partnership turns creators into digital storefronts
With social media apps fast transforming into e-commerce discovery platforms as well, leading marketplace Flipkart and Meta have joined hands …
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Accenture expands into creator economy, clears deal to buy leading creator and social agency Whalar
New York: Accenture, a leading global professional services and technology consulting firm, is acquiring Whalar, a leading creator and social …
The Invisible Architect of Modern Marketing…
(And His Tricks We Still Use Today)
We like to believe we make our own choices. We scroll, click, and …
Tabassum Modi joins Havas Media Network India as Chief Content Officer
Havas Media Network India has appointed Tabassum Modi as its Chief Content Officer and Head of Havas Play India, which …
Short-form videos driving brand-product visibility and purchase decisions: Meta study
A study commissioned by Meta has found that short-form videos have taken a complete hold in India, with audiences using …
Shalimar Paints Launches “Walls Don’t Lie” Campaign for Zero Damp Series, Spotlighting the Need for Long-Term Wall Protection
The campaign establishes waterproofing and surface durability as preventive protection through cinematic storytelling and simplified science.
New Delhi, 4th…
Dainik Bhaskar Group taps Mohit Maurya for Deputy Manager, Brand & Marketing, role
Leading media house Dainik Bhaskar Group has appointed Mohit Maurya as Deputy Manager, Brand & Marketing.
Writing on LinkedIn about …
Digital Commerce players form industry body to tackle common challenges, support growth
Amazon, Zepto, Eternal, Swiggy and Meesho, some of the leading e-commerce companies in the country, have come together to form …
‘Dhurandhar: The Revenge’ premieres on JioHotstar today; 50 brands cash in on the craze
Ranveer Singh’s action-spy thriller ‘Dhurandhar: The Revenge’ is all set to premiere today exclusively on JioHotstar. The much-awaited OTT premiere …
Innovatiview India Ltd Appoints Priyank Kanade as Chief Business Officer for Examination Infrastructure Business
National, 03 June, 2026: Innovatiview, India’s largest leading examination technology and infrastructure companies, today announced the appointment of Priyank Kanade …