Amazon, Zepto, Eternal, Swiggy and Meesho, some of the leading e-commerce companies in the country, have come together to form an umbrella body to deal with common challenges and support the growth of the sector. The body has been named Digital Commerce Coalition (DCC).
DCC will function as a collaboration platform which will bring together digital commerce industry players and other stakeholders to share knowledge and have policy discussions.
Consumer trust, innovation with responsibility, supply chain efficiency, delivery partners’ support, growth opportunities for entrepreneurs and small businesses in the sector will be some of the key focus areas for the body.
Digital commerce is expanding exponentially in India and consumers from Tier-2 and Tier-3 cities are also increasingly using the services. New business models are emerging in the sector, providing opportunities and benefits to both the players as well as consumers.
Public policy consulting firm Koan Advisory Group will serve as the Coalition’s secretariat and drive its research, stakeholder engagement, and industry discussions.
Jaskiran Bedi, Head of Public Policy at Eternal, was quoted as saying, “Digital commerce is making everyday consumption more convenient while also enabling new avenues of livelihood and entrepreneurship for millions. We believe the Coalition creates a strong case for collaboration across industry, and we look forward to contributing meaningfully to its shared vision.”
Prachi Bhuchar, Head of Public Policy at Meesho, added: “At Meesho, we have seen firsthand how digital commerce can unlock entrepreneurship and economic opportunity at scale, particularly across small businesses and underserved markets. As e-commerce adoption deepens across Bharat, collaborative industry initiatives can help shape inclusive growth.”
Rachit Ranjan, Chief Policy Officer at Zepto, stated, “India’s digital commerce sector is at an inflection point. The choices the industry makes now will shape how MSMEs access markets, how supply chains become more resilient, and how consumer trust is protected. The Digital Commerce Coalition is important because no single company can solve for these key priorities alone.”