Cera Sanitaryware has signed up Bollywood actor Kriti Sanon as its brand ambassador. Along with the signing, the leading sanitaryware company has also announced the launch of a national campaign called ‘Your Moment of CERA’.
The campaign visualises the bathroom as a personal space where humans rest, reflect and indulge in self-expression without any inhibitions. For Cera, bathroom is not just a bathroom, as the campaign reflects.
The campaign film shows Sanon dealing with the demands of public life before moving to spend time alone in her personal space. The film builds on the narrative of daily moments of privacy and pause.
The signing and the campaign come at a time when Cera is aggressively seeking to position itself as a lifestyle-led bathroom solutions brand dealing in sanitaryware, faucets and wellness products.
Deepshikha Khaitan, Vice Chairperson and Joint Managing Director, Cera Sanitaryware, said on the developments: “The launch of ‘Your Moment of CERA’ marks an exciting new chapter in our brand journey. We are delighted to welcome Kriti Sanon as the face of CERA. Her elegance, confidence, authenticity, and contemporary appeal perfectly reflect the values of our brand and the aspirations of today’s consumers.
“This campaign captures a simple yet powerful truth that amidst the many roles we play every day, the bathroom is one of the few spaces where we can truly be ourselves. It is a place to pause, recharge, reflect, and prepare for what lies ahead.”
Rahul Jain, President – Marketing, Cera Sanitaryware, added: “Today’s consumers no longer perceive bathrooms as merely functional spaces they increasingly view them as an extension of their lifestyle and personality. This consumer shift became the foundation of ‘Your Moment of CERA.’ We wanted to move beyond showcasing products and instead celebrate the emotions and experiences they enable.”
Cera plans to run the campaign across linear TV, OTT platforms, digital media, cinema, print, airports, outdoor advertising and social media.