Global FMCG company LT Foods has given the creative mandate for its flagship brand, DAAWAT, to BBDO India. The agency is part of the Omnicom Advertising India.
As part of the integrated creative mandate, BBDO India will take care of DAAWAT’s India brand strategy, mainline advertising, digital, social and integrated communications.
The mandate will focus on strengthening the footprint of DAAWAT brand in India and drive its future growth.
Commenting on the development, Ritesh Arora, CEO – India & Far East, LT Foods, was quoted as saying, “DAAWAT has been built over decades on the trust of millions of consumers and remains one of the most loved food brands. As we enter the next phase of growth, our ambition is not only to further strengthen our flagship brand DAAWAT, but also to build sharper and more relevant narratives and support our expansion. We were looking for a partner who combines strategic thinking with world-class creativity and integrated capabilities, and we are delighted to partner with BBDO India on this journey.”
BBDO Group India chief operating officer Ashutosh Sawhney stated, “With its presence in more than 85 countries, LT Foods represents a 70+ year legacy in the FMCG category globally. DAAWAT, its flagship brand, that has earned the trust of millions of consumers over decades. What makes this partnership especially exciting is the company’s ambition to unlock the next phase of growth. The possibilities are immense.
“At BBDO Group India, we take immense pride in partnering with brands through their growth journeys. We look forward to combining the power of strategy, creativity and integration to build enduring brand value, create meaningful consumer connections and drive business growth. It’s time to do big things with DAAWAT.”