Jemimah Rodrigues has joined as brand ambassador for the F1 Sim Racing India Open 2026. This was announced by organisers, Mumbai Falcons Racing (MFRL). The India women’s cricketer joins male cricketer Shreyas Iyer, who is already helping promote the initiative.
The championship, being conducted across the nation, is seeking to discover Indian sim racing talent. Time Trials for the event are already underway at Bharat Mandapam in Delhi, from July 30 to August 1.
A prize pool of ₹2 crore for the championship has been announced; the money will be utilised in the form of a driver development fund to support emerging racing talent.
Mumbai Falcons Managing Director Racing Ameet Gadhoke was quoted as saying, “Formula 1 is evolving rapidly, and so is its audience. More youth and female audiences are following the sport than ever before, making this the right time to create opportunities that are open to everyone with the passion and talent to succeed. Jemimah represents the confidence, ambition and sporting excellence that resonates with this new generation, and her association strengthens our vision of building a more inclusive motorsport community. If more young girls begin to see motorsport as a sport they can actively participate in, we will have achieved something meaningful.”
Jemimah Rodrigues also spoke about her association with the initiative, “I’ve always believed that sport has the power to challenge perceptions and open doors for the next generation. Cricket has given me opportunities I could only dream of as a child, and I hope this programme inspires more young girls to believe that no sport is out of reach. Formula 1 and motorsport are attracting a whole new generation of fans, and it’s exciting to be part of an initiative that gives young people a chance to compete, learn and dream bigger. Cricket and racing both demand quick decision-making, consistency and composure under pressure, and I’m looking forward to meeting aspiring racers from across the country as they begin their journey.”