Allied Blenders and Distillers (ABD) has announced the appointment of Bikram Basu as Group Chief Marketing and Innovation Officer. Basu is currently Managing Director of ABD Maestro, a subsidiary of Allied Blenders and Distillers. The new appointment will come into effect on August 1, 2026, and is part of an internal shake-up in the company.
Basu will continue in his role of MD of ABD Maestro as well. However, his appointment in the group-level role will now classify him as a senior management personnel.
The appointment was cleared by the company’s board yesterday.
Meanwhile, Pradipta Basu, who was named Chief Marketing Officer and a senior management personnel of the company in April this year, will no longer be classified as a senior management personnel post July. However, he will continue in his role of CMO.
Bikram Basu is a spirits industry veteran with more than 30 years of experience. In the past, he has worked with United Spirits for six years, with Pernod Ricard India for 14 years, and his association with Allied Blenders and Distillers goes back nearly 11 years.
In his previous roles, Basu has handled responsibilities across business and brand strategy, marketing and sales.
Basu has also served as vice-chairman of the Confederation of Indian Alcoholic Beverage Companies from 2015 and 2018. He is currently a member of the Confederation’s board.