New Flipkart-Meta partnership turns creators into digital storefronts
With social media apps fast transforming into e-commerce discovery platforms as well, leading marketplace Flipkart and Meta have joined hands …
social commerce India
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Short-form videos driving brand-product visibility and purchase decisions: Meta study
A study commissioned by Meta has found that short-form videos have taken a complete hold in India, with audiences using …
Myntra’s UGC platform now has ‘Affiliate’ feature in a big push to creator-led commerce
Fashion and beauty online marketplace Myntra has expanded its Ultimate Glam Clan (UGC) and launched a new ‘Affiliate’ feature as …