CTV audience rises 23% YoY to 166 million monthly viewers: Report
The latest Kantar’s Media Compass Report shows that Connected TV (CTV) has reached an audience of 166 million monthly viewers …
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The Great OTT Squeeze: How India’s Streaming Bargain Is Quietly Ending
For nearly a decade, OTT platforms’ pitch to Indian subscribers was simple: pay a fraction of the annual Cable TV …