Forget punch cards and generic discounts. Today’s youngest consumers demand loyalty programs that feel personal, social, and experiential, or they’ll leave you behind. Gen Z has earned a reputation as the ultimate brand-switching generation, characterised by restlessness, experimentation, and a willingness to ditch one label for another at the swipe of a screen. Conventional wisdom…
How one movie won the big screen with careful marketing to a Gen Z audience. You’ve seen the posters. You’ve seen people crying in the videos. You’ve heard the song on the reels. And if by some luck, you’ve somehow managed to avoid the relentless social media hype, congrats! You’re in the minority. Saiyaara, Bollywood’s…
– Compass Group and Mintel’s groundbreaking global study uncovers the growing demand for social work environments – Study across 21 countries reveals 54% would quit jobs due to loneliness – Only 29% of Gen Z employees feel connected to company mission in unsocial environments Bengaluru, May 20th, India: As Gen Z prepares to dominate the global workforce, a…
Godrej Locks’ ‘Live Safe, Live Freely’ Study Highlights Gen Z’s are Embracing Smart Technology for Home Safety”
