Saatchi & Saatchi India brings focus to stronger homes with Captain Steel’s TVC
~ The campaign brings focus to the often-overlooked role of TMT rebars in structural strength ~ March 25, 2026; Kolkata, India: To drive consumer awareness in India’s largely commoditised TMT rebars category, Saatchi & Saatchi India has unveiled a new television commercial for Captain Steel. The film highlights the critical yet often overlooked contribution of TMT…