The world of public relations has changed drastically over the past few years, and digital media has become an important part of any successful PR campaign. Integrating digital media into your PR campaigns can help you reach a wider audience, build relationships with key influencers, and increase brand awareness. Here are five ways to integrate…
VLCC, in partnership with DENTSU CREATIVE India, has launched its latest campaign titled #AbDhoopKyaRokegi. Puneet Gulati, group CMO, VLCC said, “As a brand, we at VLCC have always believed in empowering every individual to achieve their full potential and be unstoppable. This ad film featuring Sakshi is a reflection of our commitment to this belief….
Gifting platform IGP has announced a partnership with actor Kajol for its upcoming Mother’s Day campaign. Kajol will be the face of IGP’s Mother’s Day campaign to celebrate the special bond between mothers and their children. Kajol’s children, planned a surprise for their mother while she was on a set shooting an interview. The surprise…
As per the company, the campaign is targeted at millennials and genZ and questions the myth around the colour black and brings the product’s ability to add strength, positivity, growth. Dabur India Ltd category head-Oral Care Binit Kumar said, “Our creative approach is rooted in consumer insight. Dabur Herb’l Charcoal Toothpaste is a new product…
