From Campaigns to Command Centres: How AI is Rewiring Enterprise Marketing?
Mr. Chandan Sharma, General Manager- Digital Media, Adani Group You might have digitized much of your organization’s routine tasks. But are you still integrating those traditional enterprise marketing strategies that revolved around research-based, expensive campaigns for promotions, launches, etc.? Long planning cycles, periodic launches, delayed reporting, and post-campaign analysis don’t work anymore. The model is…
