From Niche to Mainstream: How Labubu Dolls Conquered the Internet.
The body of work:
Admit it. You’re wondering how these little gremlin-like creatures are everywhere. From YouTube Shorts to Instagram …
Media
NPCI International Expands UPI-PayNow Linkage to Drive Cross-Border Remittances
13 Indian banks added to the UPI-PayNow linkage, taking the overall count of participating banks to 19
Bengaluru, July 16, …
From Laughter to Love, Thrills to Tears—Prime Video’s New Brand Campaign Puts Feelings at the Heart of Streaming
Featuring Manoj Bajpayee, and Samantha in two separate brand films, the campaign spotlights Prime Video as the go-to destination for …
Industry Titans Declare ‘Traditional Media’ an Obsolete Term, Urge Focus on Omni-Channel Consumer Engagement
Leaders from Zee Entertainment, Ching’s Secret, Jyothy Labs, and Waman Hari Pethe Jewellers converge to discuss the blurred lines between …
From Catwalks to Comments: How Kolhapuri Chappals Got the Justice They Deserved.
For once, when global fashion borrowed from Indian tradition, the internet made sure credit went where it was due.
The …
Only Much Louder Elevates Devarshi Shah to Chief Growth Officer
Mumbai, 15th July, 2025: Only Much Louder (OML), the culture-shaping creative and entertainment company, has announced the elevation of Devarshi …
Theblurr brings on Sainath Saraban as Co-founder and Chief Creative Officer
~Award-winning storyteller and global brand visionary joins to lead creative at AI-native agency~
Mumbai, 15th July 2025 — Theblurr, …
Hero Realty Taps into Influencer Marketing to Reach New-Age Homebuyers Across Key Markets
New Delhi, 15th July, 2025: In a strategic move to align with shifting consumer behaviors and digital trends, Hero …
AI ads and the commodification of Cultural Legacy.
AI is rewriting our past for profit. But who owns our history—communities, or corporations?
Body of work:
It feels like …
How one single campaign almost cost Jaguar its legacy…
…And what brands can learn from it.
Credit: Google.
Have you ever seen a car ad with no car? …