Industry Titans Declare ‘Traditional Media’ an Obsolete Term, Urge Focus on Omni-Channel Consumer Engagement
Leaders from Zee Entertainment, Ching’s Secret, Jyothy Labs, and Waman Hari Pethe Jewellers converge to discuss the blurred lines between …
Media
From Catwalks to Comments: How Kolhapuri Chappals Got the Justice They Deserved.
For once, when global fashion borrowed from Indian tradition, the internet made sure credit went where it was due.
The …
Only Much Louder Elevates Devarshi Shah to Chief Growth Officer
Mumbai, 15th July, 2025: Only Much Louder (OML), the culture-shaping creative and entertainment company, has announced the elevation of Devarshi …
Theblurr brings on Sainath Saraban as Co-founder and Chief Creative Officer
~Award-winning storyteller and global brand visionary joins to lead creative at AI-native agency~
Mumbai, 15th July 2025 — Theblurr, …
Hero Realty Taps into Influencer Marketing to Reach New-Age Homebuyers Across Key Markets
New Delhi, 15th July, 2025: In a strategic move to align with shifting consumer behaviors and digital trends, Hero …
AI ads and the commodification of Cultural Legacy.
AI is rewriting our past for profit. But who owns our history—communities, or corporations?
Body of work:
It feels like …
How one single campaign almost cost Jaguar its legacy…
…And what brands can learn from it.
Credit: Google.
Have you ever seen a car ad with no car? …
InMobi Appoints Gaurav Jain as Head of Ad Revenue for Asia Pacific
Bangalore, India, 14th July 2025 – InMobi today announced the appointment of Gaurav Jain as Head of Ad Revenue …
Knauf India Appoints Gaunik Jeet Singh as Head of Marketing
New Delhi 12th July, 2025: Knauf India, World’s No. 1 company in Drywall & Ceiling Solutions, has appointed Mr. Gaunik …
Toaster INSEA Ranked 4th Among Top Creative Agencies in India by MMA Smarties
Toaster INSEA Named 4th Top Creative Agency in India by MMA Smarties & WARC
Gurugram, 14th July 2025 – …