The film captures the many ways Bappa finds a place in everyday life
Link to the ad film: https://www.instagram.com/
Mumbai, 28th September 2026: This Ganesh Chaturthi, Marathi Zee 5 celebrates the spirit of the festival with an AI-led ad film, conceptualized by TheSmallBigIdea (TSBI). The film brings together a series of everyday moments and experiences to show the many roles that Bappa plays in the lives of his devotees.
From being a source of strength during uncertain times to sharing moments of joy and new beginnings, the ad film captures the different ways people turn to Bappa through the course of their lives. As part of Zee 5’s commitment to experimenting with unconventional storytelling formats, the film has been created using AI, lending a fresh, contemporary visual treatment to the familiar elements of Ganeshotsav. It captures the belief that the connection with Bappa extends beyond the days of the festival, remaining a source of strength and positivity through different moments and journeys.
The film is currently live across digital platforms.
Film Link: https://www.instagram.com/