Havas Media Network India has appointed Tabassum Modi as its Chief Content Officer and Head of Havas Play India, which is its entertainment, content, sports and social division.
Tabassum will report to Mohit Joshi, CEO, Havas Media Network India, and will work out of Mumbai. Vertical leads of Havas Play India arms – Content, Entertainment, Sports and Social – will report to Tabassum, who will also work in close collaboration with all group leaders.
A company release, meanwhile, said Uday Mohan will continue as the Chief Operating Officer of Havas Media India.
Tabassum brings with her more than two decades of leadership experience. She has worked in sectors including media, entertainment, and content. In her new role, she will drive innovation and growth for the division.
Mohit Joshi, Chief Executive Officer, Havas Media Network India said, “We’re thrilled to welcome Tabassum to the Havas Media Network India family. Havas Play is at a particularly exciting inflection point as we continue to expand our footprint across sports, entertainment, culture, and content through new partnerships, capabilities, and experiences. Guided by our new business vision – ‘Growth, Powered by Desire’, Tabassum’s unparalleled experience in content strategy and P&L management will be instrumental in strengthening our expertise further. Her proven ability to scale businesses across the entertainment and digital ecosystem will accelerate our ambition to craft desirability for brands through culture-led, high-impact experiences.”
Tabassum Modi said on her becoming a part of Havas Media Network India, “I’m thrilled to join Havas Play India and contribute to a team known for its creative prowess, innovative IPs, and strategic depth. Havas Play’s position at the intersection of sport, entertainment, content, community and culture offers exactly the kind of platform needed to push the boundaries of truly engaging brand experiences. For me, what is particularly exciting is the integrated Havas Village model that brings together all expertise seamlessly to foster collaboration and create integrated business solutions with real impact. The opportunity to harness this collective ambition to drive growth is incredibly exciting, and I look forward to working with the talented team at Havas Play India, to create work that is both effective and enduring for our clients.”