Aishwarya Rai Bachchan has been named by JW Marriott as its global brand ambassador, as the group seeks to reinforce its positioning around mindful luxury and strengthen its bond with international travellers.
The brand will use the association to promote its global “Stay in the Moment” platform, which nudges travellers to embrace presence, balance and well-being during their stay.
JW Marriott, which has 130+ properties globally, is looking at India as a growth magnate at a time when luxury travel is taking hold in the country. The brand has announced the partnership in view of the growing demand for luxury travel amid rising income levels, and guests’ choice for experiences that offer comfort with purpose.
Aishwarya Rai Bachchan’s association with JW Marriott sits well with the brand’s global positioning, as the popular actor has maintained a strong global presence over her decades-long career. The partnership is expected to boost the brand’s global narrative around intentional travel and personal well-being.
Bruce Rohr, Vice President and Global Brand Leader, JW Marriott, said on the development, “Aishwarya’s global stature, warmth, and authenticity make her a natural embodiment of JW Marriott and an ideal partner for the brand. She brings a thoughtful, grounded presence that reflects the way our guests seek to travel – with intention and a sense of connection.”
Aishwarya Rai Bachchan stated, “Travel has always been an important part of my life, both personally and professionally. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with.”
As part of the collaboration, Aishwarya is expected to bring visibility for the brand across films, print and digital platforms globally. The brand will also rope in the actor for curated brand experiences in India as well as in select global markets.