Mumbai: As the Bajaj Group celebrates 100 years of its existence, it has unveiled a film titled ‘Kathni Karni Ek Si’. The film has been directed by acclaimed Bollywood director Rajkumar Hirani.
The film has been crafted entirely using artificial intelligence and takes its inspiration from the values of the group’s founder Jamnalal Bajaj, who was also a freedom fighter, social reformer and philanthropist.
The film merges old-world storytelling with new age technology and is a tribute to the group as well as its visionaries. The film asserts the transformative role which AI is playing in all fields, including creativity and storytelling.
The film’s title ‘Kathni Karni Ek Si’ means ‘one’s actions must match one’s words’, and it highlights the Group’s commitment to Jamnalal Bajaj’s Gandhian principles, particularly his belief in placing ‘common good over individual gain’.
It is noteworthy that Father of the Nation Mahatma Gandhi regarded Jamnalal Bajaj as his fifth adopted son and a businessman of conscience. The film explores the relationship between the two tall figures of the nation, and reimagines the deep and historic bond shared by the two.
The film, which features members of the Bajaj family, visualises Gandhi ji returning to present-day India, at Jamnalal Bajaj’s behest, to find out whether the values he once championed still live on in the Group’s businesses a century later.
The film, which has been conceptualised and executed by Wondrlab India, reflects the Bajaj Group’s journey of preserving values while embracing the future. It can be viewed here: https://youtu.be/378coRtBYyA?si=j6d434hv5vgjBeeg
Rajkumar Hirani said while speaking about the film, “Rajiv (Bajaj) called me and said it’s going to be 100 years of Bajaj this year. Want to make a short film to celebrate it. Wondrlab had a concept in mind. It was quite quirky and was fun developing it. My early years of film making was advertising and audio visuals. So, it was kind of going back in time. The only difference was that this time we did the full film on AI. It was a first for me. Learnt a lot about AI on the way. The confidence the Bajaj family and Wondrlab showed as we were wading into an unknown territory, helped.”
Rajiv Bajaj, Managing Director, Bajaj Auto, stated: “For 100 years, Bajaj has stood for trust, integrity, and purpose-led growth. ‘Kathni Karni Ek Si’ is not merely a line, but a philosophy deeply embedded in the way the Group has conducted itself across generations. This captures that belief system and a reminder that legacies are built when actions consistently reflect values.”
Sanjiv Bajaj, Chairman & Managing Director, Bajaj Finserv, said, “The Bajaj Group’s values have endured for a century. Just as our businesses are transformed by AI, we wanted this film too to reflect the spirit of responsible innovation, anchored in conscience and nation-building. Watching Gandhiji and Jamnalalji come alive on screen was deeply inspiring for all of us.”
Shekhar Bajaj, Chairman, Bajaj Electricals, said: “In our family, the stories handed down were never about wealth, but about the values behind it. That was Jamnalalji’s measure of success, and a century later, it remains ours. To see those ideals come alive on screen is deeply meaningful for every generation that follows.”
Niraj Bajaj, Chairman, Bajaj Auto, and Chairman & MD, Mukand, said, “The Bajaj Group businesses were born from the swadeshi belief that India should build what India needs. Decades later, that purpose remains unchanged, only the products get better. Seeing that legacy captured so beautifully on screen is a proud and inspiring moment for all of us in the entire Bajaj Group.”