India, 24 June 2026: CoinSwitch’s parent company PeepalCo, today announced the appointment of Tushar Verma as Vice President – Banking & Institutional Business. The appointment comes as the company continues to expand its offerings and strengthen partnerships across India’s financial ecosystem. At PeepalCo, Tushar will focus on HNI & Institutional Business lines, drive Strategic Alliances, and curate scalable banking frameworks that strengthen operating capabilities and support business growth.

Tushar, a seasoned banking and fintech leader with over two decades of experience across financial services, digital banking, domestic and cross-border payment infrastructure have been into leadership roles earlier as well.

Prior to joining PeepalCo, he served as Chief Executive Officer at Bankit Technologies Pvt. Ltd. and earlier as Chief Business Officer at Niyo Solutions Inc. He has also held senior positions at Kotak Mahindra Bank and HSBC Bank before moving into the fintech sector. Throughout his career, Tushar has successfully driven business growth, forged strategic partnerships, led product innovation, and executed large-scale business expansion initiatives.

Commenting on the appointment, Ashish Singhal, Co-founder and CEO, CoinSwitch, said “As we continue expanding our offerings, strengthening our banking and institutional capabilities remains a strategic priority. Tushar brings deep experience across banking, fintech and payments, along with a proven track record of building partnerships and scaling businesses. His expertise will be instrumental in strengthening our ecosystem relationships and supporting our next phase of growth”. We are delighted to welcome Tushar to CoinSwitch.” 

Verma said “CoinSwitch has built a strong foundation by focusing on simplicity and customer trust, while consistently expanding its offerings to meet the evolving needs of modern investors. I see significant opportunities to deepen collaboration across the financial ecosystem and create greater value for customers. I am excited to join CoinSwitch at this stage of its journey and look forward to contributing to its next phase of growth.”

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From fake pharmacies to fraudulent wellness offers, online health scams are becoming harder to spot. McAfee helps people stay safer from suspicious links, messages, and websites.

India, June 23, 2026 — As health and wellness content continues to dominate online conversations, new research from McAfee reveals a growing wave of scams, misinformation, and AI-generated deception targeting Indian consumers. The findings highlight how scammers are increasingly exploiting trust in influencers, wellness trends, and emerging AI technologies to spread misleading health advice and fraudulent schemes.

McAfee research* reveals that 71% of India especially young adults are being targeted by health scams which are increasingly engineered to exploit urgency, trust, and everyday online behavior. Nearly one-third of Indians surveyed reported being pushed to take immediate action through tactics such as visiting a website promoted in an ad (31%), clicking links shared via social media or messaging apps (31%), downloading an app or file (26%), or scanning a QR code (23%).

The scams themselves are becoming increasingly sophisticated and wide-ranging — from fake weight-loss or fitness products (23%) and misleading information about diseases or medical products (20%), to fake supplements or vitamins (18%) and fraudulent medical treatments or “cures” (18%). Consumers are also encountering impersonation scams involving healthcare providers or pharmacies (13%) and even government health agencies (10%), underscoring how cybercriminals are blending health misinformation with social engineering tactics to make scams appear more credible, urgent, and difficult to detect.

“Health and wellness have become a bigger part of people’s daily lives online, but so have the risks,” said Pratim Mukherjee, Senior Director of Engineering, McAfee India. “Scammers are getting better at making fake health advice, products, and offers look credible, especially as AI makes these scams easier to create and harder to spot. That’s why it’s so important for Consumers to pause, verify information through trusted sources, and think twice before clicking suspicious links or offers.”

Social Media Remains the Epicenter of Health Advice and Health Scams

Health scams are no longer confined to suspicious websites or spam emails. They are increasingly appearing across social media feeds, messaging apps, online advertisements, and influencer-led content.

• 64% of Indians surveyed encounter health or wellness advice on social media at least weekly
• More than one-third (34%) of people surveyed encounter health advice daily or multiple times per day on social media
• Social media is also the #1 place people surveyed encounter health scams (53%), followed by messaging apps such as WhatsApp, Telegram (37%), phone calls (33%), websites or online ads (30%), email (26%), online marketplaces (24%), text messages (23%), and in-person interactions (19%) 

Influencers Continue to Shape Health Decisions

Misinformation is increasingly exploiting the trust consumers place in celebrities and influencers, making manipulated health content appear more credible and authentic. In fact, 55% of Indians say celebrity or influencer endorsements impact their likelihood to trust health advice, highlighting how scammers are leveraging emotional trust, credibility, and social influence to make misleading wellness claims appear authentic and believable.

• More than half of Indians surveyed (54%) say they have seen health or wellness content that appeared to be endorsed by a celebrity or public figure and was later revealed or suspected to be fake, misleading, or AI-generated
• Among those who have encountered celebrity or influencer-endorsed health content, the leading platforms are YouTube (68%), Instagram (67%), Facebook (43%), social media advertisements (42%), online ads or sponsored posts (30%), X/Twitter (25%), messaging apps (22%), websites or blogs (19%), Snapchat (18%), traditional media (16%), email (15%), and text messages (13%)
• 66% of 25–34-year-olds have seen fake or suspicious celebrity-linked health content 

How to Protect Yourself from Health & Wellness Scams

McAfee helps consumers fight back by combining digital education with proactive AI protection. Its technology scans text, QR codes, and websites to flag phishing and scams before they cause harm-helping consumers verify what’s real before they click, share, or buy.

McAfee’s Top Tips to Stay Safe Online:

• Protect Your Privacy: Limit how much personal data you share.
• Automate Safety: Use AI-powered scam protection tools to block threats before they reach you.
• Keep Funds Secure: Never send money, gift cards, or cryptocurrency to someone you haven’t met in person.
• Flag Red Flags: Avoid sudden requests involving QR codes, instant payments, or verification codes.

Consumer Research Methodology

A McAfee survey focused on online scams and their impact on consumers, was conducted online in January 2026. A total of 7,000 adults globally participated, including 1,000 adults age 18+ in India.

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Johnson’s Baby Reimagines Indian tradition with ‘Poshan Ka Pehla Sparsh’ Campaign for its new Milk & Rice Range, a range inspired by every baby’s first nourishment

Campaign Link: Johnson’s Baby Nourishing Milk & Rice | Poshan ka pehla sparsh

National, 23 June 2026: Johnson’s Baby, the world’s No.1 baby and childcare brand, announces the launch of its new campaign, ‘Poshan Ka Pehla Sparsh’ for its Johnson’s Baby Milk & Rice Range. Inspired by the traditional Indian Annaprashan ceremony, which marks a baby’s first intake of solid food, Johnson’s Baby reimagines this cultural ritual through the lens of skincare with its ‘Food for Skin Ritual’. The campaign brings alive the idea that nourishment, which begins from a baby’s first foods now extends to a baby’s delicate skin.

Conceptualized by McCann India, the campaign film is set during a baby’s first food ceremony, a milestone celebrated across Indian households. It captures a lively and relatable family moment, as grandparents, uncles, aunts, and other family members eagerly compete for the privilege of feeding the baby first. Amidst the playful chaos, the mother shares a quiet, heartfelt moment with her baby, recognising that milk and rice have been part of her baby’s nourishment journey since Day 1, from caring for the baby’s delicate skin to this important food milestone. The story culminates with the introduction of the new Johnson’s Baby Milk & Rice Range and its central message, ‘Poshan Ka Pehla Sparsh’.

Commenting on the new campaign, Peeyush Unikkat, Group Product Manager – Johnson’s Baby said, “For generations, milk and rice have been trusted by Indian families as among the first foods introduced to nourish a baby. With ‘Poshan Ka Pehla Sparsh’ campaign, Johnson’s Baby celebrates this cultural tradition by extending the idea of nourishment beyond what goes inside to how we care on the outside. Inspired by these purposeful ingredients, the Johnson’s Baby Milk & Rice Range is designed to nourish and help protect a baby’s delicate skin barrier from Day 1. It reflects our continued commitment to creating products that parents can trust from the very first touch.”

The new Johnson’s Baby Milk & Rice Range is enriched with the goodness of milk proteins and rice extracts, along with Vitamin E, glycerin, and a multivitamin complex. It is specially formulated to nourish and help protect a newborn’s delicate skin barrier while delivering long-lasting moisturisation. Designed as a complete skincare regimen, the range includes a Soap, Wash & Shampoo, Lotion, and Face & Body Cream. All products are clinically proven mild, pH balanced, and hypoallergenic. The Nourishing Milk & Rice Lotion and Face & Body Cream provide up to 24-hour moisturisation through lightweight, fast-absorbing formulations that help protect against dryness while strengthening the skin’s natural moisture barrier.

Speaking about the creative insight, Chitra Bhanu & Siddhesh Khatavkar, Executive Creative Directors, McCann India said, “The unique ingredient story, milk and rice are among a baby’s first nourishing foods which naturally inspired a creative that is rooted in care, growth, and the baby’s first food ceremony. Blending the warmth of Johnson’s world with playful mischief, we brought ‘Poshan Ka Pehla Sparsh’ campaign to life in a way that feels both rooted and relatable.”

Benaifer Mallik, Director of the Film from Flirting Vision said, “This campaign was all about capturing the beautiful, chaotic madness of an Indian family rallying around a baby’s Annaprashan. Getting those raw, candid moments of baby on camera reminded me, why Johnson’s Baby films are always special.” The campaign will be rolled out across digital platforms, social media, and amplified through 1000+ influencers across the country bringing the story of care, nourishment, and gentle protection to parents across the country.

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Link to the Brand Film – https://www.instagram.com/reels/DZcF3aDgVT_/

Mumbai, 23rd June 2026:  Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations.

For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy, Sony MAX has consistently celebrated the powerful bond between audiences and cinema, creating experiences that bring fans closer to the stories and stars they cherish. The collaboration with Aamir Khan Productions further marks a union of two legacies — a channel that has championed iconic films and a production house that has consistently delivered narratives rooted in purpose and human connection.

On 28th June 2026, audiences across the country will witness a day-long celebration of the storytelling legacy of Aamir Khan Productions. From the underdog triumph of Lagaan to the heartfelt journey of Taare Zameen Par, to the empowering spirit of Secret Superstar, and the warmth and optimism of Sitaare Zameen Par, these films continue to spark conversations and touch lives. Sony MAX’s special showcase will bring these landmark titles together, reaffirming the enduring power of cinema to entertain, inspire and connect.

Adding to the celebration is an exclusive Sony MAX brand film, “Match Made in Heaven” featuring Aamir Khan. Created specially for Sony MAX viewers, the brand film celebrates the coming together of Aamir Khan’s ‘pagalpan’ for meaningful storytelling that matters and Sony MAX’s ‘deewanapan’ for cinema that stays with audiences long after the credits roll. The brand film honours the enduring bond between Aamir Khan’s iconic films and the fans who have cherished them over the years.

Comment:

Aamir Khan, Director and Founder, Aamir Khan Productions:
“As we celebrate 25 years of Aamir Khan Productions, I am deeply grateful for the love our films have received over the years. Cinema has the power to entertain, inspire and bring people together, and I am delighted that all our films are on Sony MAX. They have been wonderful partners in taking these stories to audiences across every corner of India.”

This one-day festival is more than a retrospective. It is a tribute to a remarkable cinematic journey that has shaped perspectives and reinforced the belief that films can be both entertaining and transformative. With Sony MAX at the helm, the celebration promises to be a cultural event that honours legacy while inspiring the future.

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As Prime marks a decade in India, Prime Video’s curated countdown to Prime Day 2026 (4^th – 6^th July) brings together a powerhouse array of originals, post-theatrical blockbusters, and international titles across multiple languages including Hindi, Tamil, Telugu, Malayalam, English, and Korean

MUMBAI, India – June 22, 2026— As Prime enters its 10th year in India, the country’s most loved entertainment destination, Prime Video, is giving members a reason to celebrate early with a stacked 15+ title line-up ahead of Prime Day 2026 (4– 6 July). Spanning thrillers, action, drama, comedy, and romance, across Hindi, Tamil, Telugu, Malayalam, English, and Korean, the slate brings together Indian originals, post-theatrical blockbusters, and international films, series — a curated countdown to the year’s biggest shopping event.

The 15+ line-up features the critically acclaimed investigative crime thriller Raakh S1, starring Ali Fazal and Sonali Bendre, the highly-anticipated returning fan-favourite Gram Chikitsalay Season 2, comedy-drama The Pyramid Scheme, and the first-of-its-kind daily reality series Alliance, hosted by the versatile Kunal Kemmu – with fresh episodes dropping every day at 12 noon from 26 June. Prime members can also stream post-theatrical digital premieres of Indian box-office blockbusters, including Suriya’s Tamil fantasy action drama Karuppu, Mohanlal’s Malayalam thriller Drishyam 3, and Dacoit (Hindi), featuring Adivi Sesh, Mrunal Thakur, and Anurag Kashyap.

The international slate is equally exciting. Adding to the selection of English-language Young Adult originals are Elle, Every Year After Season 1, and Your Fault London, alongside international titles such as Scream 7 (English) and See You at Work Tomorrow! Season 1 (Korean).

Line-up of shows and movies with premiere dates:

With 15+ films, series spanning six languages and every genre from crime thrillers to comedy, Prime Video’s Prime Day slate reflects the breadth of storytelling the service has become known for over the past decade — stories from India and around the world, for every kind of viewer, on one entertainment destination.

Amazon India returns with its much-awaited Prime Day from 4to 6July 2026. Prime members get ready to enjoy big savings, great deals, new launches from leading brands, small and medium businesses, blockbuster entertainment and much more. During Prime Day, save Big with 10% savings on payment using ICICI Bank Credit & Debit cards, SBI Credit Cards and EMI transactions on ICICI Bank Credit Cards and SBI Credit Cards. With the Amazon Pay ICICI Bank credit card, Prime members will get 5% cashback and an additional 5% instant discount on their shopping. Not a member yet? To mark the 10th edition of Prime Day in India, Amazon is offering new members a flat ₹500 off on annual Prime membership (₹1499) at just ₹999 and a flat ₹200 off on their annual Prime Lite membership (₹799) at just ₹599. Customers can also join Prime starting at ₹399/year with the Shopping Edition plan, making Prime Day access available at every price point. Existing Prime Lite and Shopping Edition members can upgrade to the full Prime experience ahead of Prime Day and enjoy Prime benefits such as free and fast delivery, unlimited access to award-winning movies & TV shows with Prime Video, a free rotating selection of more than 3,000 e-books, magazines, and comics with Prime Reading, access to the monthly free-in game content and benefits with Prime Gaming, and on demand access to more than 100 million songs and over 15 million podcast episodes with Amazon Music. Prime members can try Amazon Music Unlimited free for six months. After the trial, Prime members continue at a discounted rate of ₹99 per month. Non-Prime members can also try Amazon Music Unlimited with a three-month free trial, followed by ₹119 per month. Unlock even greater travel benefits using Amazon Pay and enjoy up to 25% savings on flight bookings through a powerful combination of 10% instant discount, an additional 10% cashback (up to ₹1,000), and 5% Amazon Pay ICICI Bank Credit Card rewards. Plus, save up to 60% on hotel bookings, making your travel plans more rewarding than ever.

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India, 23rd June 2026: CoinSwitch, India’s leading crypto investing and trading platform with over 2.5 crore users, today announced a strategic partnership with NDTV Profit to launch ‘Crypto Minutes’, a dedicated segment focused on simplifying the world of crypto and digital assets for Indian audiences.

The collaboration marks an important step towards making crypto education more accessible and enabling investors to better understand the rapidly evolving digital asset ecosystem. Crypto Minutes will feature expert-led discussions, market insights, and educational content designed to help viewers navigate the complexities of crypto investing. Starting June 22, 2026, the segment will air every Monday to Friday at 10:30 AM and 3:30 PM on NDTV Profit.

“Crypto adoption in India is steadily maturing, but awareness and education remain critical to helping investors navigate this emerging asset class responsibly. Through our partnership with NDTV Profit, we aim to simplify complex concepts, address common misconceptions, and provide credible, easy-to-understand insights that empower investors to make informed decisions. As digital assets become increasingly relevant in the global financial ecosystem, building financial literacy around crypto is more important than ever,” said Ashish Singhal, Co-founder & CEO of CoinSwitch. 

Mandeep Singh, Chief Revenue Officer, NDTV, said, “At NDTV Profit, our focus has always been on helping audiences understand the forces shaping business, markets and the economy. Digital assets are now an important part of that larger financial conversation. With Crypto Minutes, we want to bring clarity, context and credibility to a space that is often complex and fast-moving. Our partnership with CoinSwitch allows us to combine NDTV Profit’s trusted business journalism with deep domain expertise, so that viewers can make more informed sense of this emerging asset class.”

The segment will cover a wide range of topics, from the fundamentals to key market trends, emerging developments, and risk management principles. It aims to support first-time investors in understanding the asset class while providing seasoned market participants with informed perspectives on developments shaping the crypto industry.

As interest in digital assets continues to grow, Crypto Minutes seeks to separate fact from fiction by delivering credible, easy-to-understand, and actionable information. The initiative is designed to empower viewers with knowledge and encourage informed decision-making in an increasingly important asset class.

The partnership with NDTV Profit reinforces CoinSwitch’s commitment to driving large-scale crypto awareness and financial literacy in India. By combining CoinSwitch’s deep industry expertise with NDTV Profit’s trusted business journalism and wide reach, Crypto Minutes aims to make digital assets more understandable, accessible, and relevant for India’s growing community of investors.

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National, 23rd June 2026: Royaloak Furniture, India’s No. 1 furniture brand, has appointed Team Pumpkin as its integrated digital marketing partner to strengthen the brand’s digital presence and accelerate growth across online platforms. The partnership marks a strategic step for Royaloak as it continues to expand its reach among modern Indian consumers. 

Founded in 2012, Royaloak is one of India’s leading furniture and home décor brands, offering a wide range of stylish and affordable furniture solutions for homes and offices. With a growing retail presence and a strong e-commerce focus, the brand is steadily building its footprint across the country.

As part of the mandate, Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives, while providing strategic digital support for influencer engagement activities. The collaboration aims to improve customer engagement, strengthen digital commerce experiences, and enhance the brand’s visibility across platforms. 

Team Pumpkin, founded in 2012, is an integrated digital marketing agency known for delivering creative, influencer, and performance-driven campaigns for leading brands across lifestyle, retail, FMCG, and technology sectors. With a strong focus on content, culture, and measurable business impact, the agency specialises in building digital strategies that drive engagement, visibility, and growth.

Commenting on the partnership, Vijai Subramaniam, Founder and Chairman, Royaloak, said, “As customer journeys increasingly move online, it becomes important for us to create stronger digital experiences that reflect our brand and connect with modern consumers. We look forward to this collaboration with Team Pumpkin.”

Swati Nathani, Co-Founder, Team Pumpkin, added, “We are excited to partner with Royaloak and build impactful digital narratives supported by performance-led strategies and commerce-focused solutions.”

Vinod Khandelwal, Chief Growth Officer, Team Pumpkin, said, “Royaloak’s strong market position presents significant opportunities for digital growth. We look forward to driving measurable business impact through integrated, performance-led digital strategies.”

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~ The collaboration brings to life the story behind Jupiter Hospital’s flagship healthcare facility in Dombivli, Mumbai ~

~ Watch the promo link here: https://www.youtube.com/watch?v=gs3JcfX-ckE ~

June 20, 2026; Mumbai, India: Jupiter Hospital and Discovery come together for Structures of Tomorrow, an upcoming documentary special featuring Jupiter Hospital’s flagship facility in Dombivli, Mumbai. Enabled by AGENCY09, the documentary highlights the scale, planning and patient-first thinking behind the development of the facility. Structures of Tomorrow is set to premiere on Discovery and Discovery+ on Saturday, 20 June 2026, at 6:30 PM IST.

Structures of Tomorrow is a 22-minute documentary that offers an inside look at the planning, infrastructure and operational considerations behind Jupiter Hospital in Dombivli around Mumbai. It also captures the 25-month journey of developing the facility, involving architects, engineers, doctors, operations teams and multiple stakeholders, while highlighting key aspects including emergency preparedness, backend infrastructure testing, patient movement planning, healing gardens, natural lighting and companion beds for relatives of ICU patients, showcasing the approach towards balancing medical efficiency with patient experience.

Speaking on the collaboration, Shom Mazumdar – Brand, Marketing & Communications Advisor – Jupiter Hospital, said “This hospital has been built around one central thought: how do we make care more efficient, more compassionate and more reassuring for every patient and family who walks through our doors. From clinical planning to patient movement, sustainability and comfort, every detail has been carefully considered. Through this documentary, and with AGENCY09’s support in shaping the collaboration with Discovery, we are able to share the thinking and effort that usually stays behind the scenes.”

With this collaboration, AGENCY09 continues to strengthen its role as a strategic partner for brands looking to create meaningful content-led platforms that go beyond conventional marketing formats and build deeper brand credibility.

Tushar Khakhar, Founder & First Executive, AGENCY09, said, “This was one of those rare ideas where the fit felt completely natural. Jupiter Hospital had a story of scale, care and intent that deserved to be told with depth, while Discovery brought the credibility and storytelling legacy to do justice to it. Our role was to creatively bring these two brands together in a way that felt authentic to both.”

While most healthcare brands traditionally rely on corporate films or brand videos to communicate their capabilities, Structures of Tomorrow approaches Jupiter Hospital’s story differently. Structures of Tomorrow echoes Jupiter Hospital’s vision of making world class future-ready healthcare accessible to all. The launch of the documentary is backed by a high-octane marketing campaign spanning print, broadcast, and digital media.

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For the longest time, Indian PR meant two cities. Delhi-NCR had the politics, Mumbai had the money, and everything else was an afterthought handled through a stringer or a quick flight in for a press conference. That world is gone. Corporate India has spread into tier 2 and tier 3 cities, pushed there by policy incentives, SEZs, and a decade of decentralised growth, and PR firms that wanted to stay relevant had no choice but to follow.

Some built this reach properly. Owned offices, full-time teams, real relationships with regional media, not a partner network stitched together to look impressive on a website. Here’s who’s actually done it, and why it matters more than most people in this industry give it credit for.

Adfactors PR

Being India’s largest independent PR firm and having the country’s widest footprint go together for Adfactors. It’s hard to separate one from the other.

The firm operates out of roughly 40 cities, with major bases in Bengaluru, Chennai, Hyderabad, Ahmedabad, Pune, and Bhubaneswar, plus a long tail of tier 1 and 2 cities including Jaipur, Vadodara, Goa, Chandigarh, Lucknow, Bhopal, Kochi, and Bilaspur. That’s not a map for the sake of having a map. It’s what lets Adfactors run one national campaign with genuinely local execution in a dozen markets at once, instead of a Delhi-built strategy with the city names swapped out. It also works the other way. A regional business in Pune or Ahmedabad that wants to go national doesn’t lose its local voice the moment it signs with Adfactors, because the firm is already rooted where that business operates.

This is what owned infrastructure buys you and a network of freelancers and local partners can’t: consistency, with no seams showing in how reputations get managed across states.

PRP Group

No other agency on this list deserves closer attention than PRP.

Most PR firms expand the obvious way: a second office in Bangalore, then Hyderabad, then maybe Pune if budgets allow. PRP Group did something different. With its recent Mohali and Pune additions, it now runs 14 offices nationally out of its Gurugram headquarters, spanning Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Lucknow, Patna, Vijayawada, Bhopal, Jaipur, and Guwahati, and it didn’t stop at the border. Six international offices sit alongside the domestic network, which is rare for an agency of this size that isn’t part of a global holding company.

The logic behind it is simple once you hear it. A manufacturer in Ludhiana or Kanpur doesn’t really want to work with a firm headquartered three states away. They want someone who already understands Chandigarh or Lucknow, who already has relationships with the regional press there, who isn’t flying someone in for the big meetings and disappearing in between. PRP built for exactly that client.

Few firms in Indian PR can make this claim with a straight face: in states like Bihar, Jharkhand, and large parts of the Northeast, PRP is often the only institutional agency with real, sustained, on-ground capability. Not a partner. Not a freelancer network. An actual office, doing actual work. North to south, west to east, very little of corporate India sits outside PRP’s reach.

Concept PR

One job, done extremely well: move an IPO or a financial story across the country at the same time. That’s what Concept PR’s network is built for. Headquartered in Mumbai, the obvious home for a financial PR specialist, the firm runs additional bases in New Delhi, Bengaluru, Pune, Ahmedabad, Kolkata, Chennai, Kochi, Hyderabad, and Thiruvananthapuram.

That spread isn’t incidental to its reputation in financial communications, it’s the reason that reputation exists. An IPO needs retail investors reached in a dozen cities on the same day, and regional financial media briefed in their own market, not through a wire copy. Concept PR, one of the oldest independent agencies in the country, built the network first and let the specialism follow. It shows in how easily the firm still pulls off investor communications at scale today.

Kaizzen

Kaizzen runs over a dozen offices across the country, with bases in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, and Ahmedabad covering most of the markets that matter. What separates it from a simple list of cities is what sits inside each office: dedicated teams for public affairs, crisis management, and digital campaigns, not generalists handling whatever comes in.

That combination, wide distribution paired with functional depth, is what lets Kaizzen run campaigns aimed at very different audiences in very different cities without losing precision in any one of them. It’s a smaller story than PRP’s regional dominance or Adfactors’ sheer scale, but it’s a real one. Breadth without specialisation is just a map. Kaizzen has both.

Why this matters

A national footprint used to mean a firm could point at a map and say it had an office in Bengaluru. That bar is too low now. The real question is whether a firm can run a campaign in Patna or Vijayawada with the same credibility, the same media relationships, and the same speed as it would in Delhi or Mumbai. The agencies that built that capacity honestly, instead of faking it through partnerships and parachute trips, are the ones who will be running Indian corporate communications a decade from now.

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