DTDC Express Limited has elevated Neha Bagchi to Vice President – Marketing & Retail, recognising her contribution to strengthening the brand and driving its marketing agenda.

Neha has been associated with DTDC’s marketing function and has played a key role in shaping the brand’s evolving narrative, consumer engagement and integrated marketing initiatives. Her expanded mandate will see her lead both Marketing and Retail, bringing together brand, customer and business priorities as DTDC continues to strengthen its position as a future-ready logistics partner.

The elevation comes at a significant phase in DTDC’s growth journey, as the company continues to invest in technology, new-age logistics solutions and a stronger consumer-facing brand proposition.

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Written and directed by Sreeti Mukerji, the young-adult rom-com is headlined by four fresh faces—Aarushi Bajaj, Ansh Duggal, Bianca Arora, and Piyush Khati

MUMBAI, India—August 24, 2026—Prime Video, India’s largest streaming service for exclusive Originals, has announced September 25 as the worldwide premiere of its upcoming Prime Original Movie, Don’t Be Shy. Written and directed by Sreeti Mukerji, produced by Alia Bhatt and Shaheen Bhatt, under the banner of Eternal Sunshine Productions, and co-produced by Grishma Shah and Vikesh Bhutani, the coming-of-age romantic comedy is headlined by a young cast of fresh faces Aarushi Bajaj, Piyush Khati, Bianca Arora, and Ansh Duggal, who bring to life a story about friendship, young love, heartbreak, dreams, and the complex process of figuring life out as a young adult. The film also stars Kunaal Roy Kapur, Anurag Basu, Neha Dhupia, and Anju Alva Naik in pivotal roles.

“Don’t Be Shy is one of our most cherished films, and we’re thrilled to finally announce its global streaming premiere,” said Nikhil Madhok, Director and Head of Originals, Prime Video (SVOD) and Amazon MGM Studios India. “This film introduces four extraordinary new actors—Aarushi, Ansh, Bianca, and Piyush—who bring an incredible freshness and authenticity to their roles. Led by Sreeti Mukerji and shaped by the creative vision of Alia and Shaheen Bhatt, Don’t Be Shy is a joyful, heartfelt celebration of friendship, love, and the beautifully messy journey of growing up. We can’t wait for audiences to immerse themselves in Shy’s world.”

“Don’t Be Shy has been extremely special to us from the very beginning, and we couldn’t be prouder to see it come to life. It captures something so honest about being young—the friendships that shape you, the first loves that change you, the heartbreaks that stay with you, and the process of gradually figuring out who you are. What excites us most is this brilliant young cast; their energy, vulnerability, and chemistry are magnetic, and they bring such life and honesty to these characters. We can’t wait for audiences in India and around the world to meet Shy and get swept into her wonderful, chaotic world,” said Alia Bhatt and Shaheen Bhatt, co-founders of Eternal Sunshine Productions, in a joint statement.

Don’t Be Shy will premiere exclusively on Prime Video in Hindi with English subtitles, across India and over 240 countries and territories worldwide, on September 25, 2026.

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Campaign targets Gen Z and millennials through contemporary formats, creator partnerships, healthcare experts and brand collaborations

New Delhi, 25th August 2026: Hamdard Laboratories is taking its iconic Safi brand to a younger audience with a new integrated marketing initiative that combines digital, outdoor and creator-led engagement. The move comes as Gen Z and millennials increasingly discover skincare and wellness products through social platforms, creators and online communities, prompting legacy brands to rethink how they build relevance among these audiences.

Built around the idea of wellness from within, the initiative seeks to place Safi within contemporary conversations around skincare, self-care and skin confidence. At the heart of the initiative is Safi Syrup, with its established proposition being brought to younger consumers through contemporary storytelling and engagement formats. The brand is using a mix of high-impact digital content, outdoor advertising, creator partnerships and new formats to connect its established identity with the everyday routines and discovery habits of younger consumers.

Extending the conversation into entertainment, Safi has also partnered with Amazon MX Player’s We Got You Girls as the show’s Natural Glow Partner. Premiering on 18 August, the 15-episode show will feature contextual Safi integrations across select episodes, built around the thought of “women being beautiful inside out.” Branded moments will be integrated around instances celebrating confidence, authenticity, courage and emotional strength, allowing Safi’s larger message around inner wellness and confidence to become part of the show’s narrative.

As part of this renewed focus, Hamdard is launching Safi Tablets in the South Indian General Trade market across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh and Telangana, extending their availability beyond online marketplaces. The tablet format offers a convenient, easy-to-use and portable way to incorporate Safi into everyday routines, particularly for younger, on-the-go consumers. The launch will be supported by dedicated digital and creator-led engagement targeting consumers aged 18–30, including college students, young professionals, working women and wellness-conscious consumers. 

Creators from the skincare, beauty, health and wellness categories, alongside healthcare professionals, form another key part of the initiative. While creators will explore Safi as part of their personal wellness and skincare routines, healthcare voices will provide an informed perspective on the brand and its traditional Unani positioning. The combination is intended to balance relatability with credibility as Safi engages a generation that actively seeks information before making wellness and beauty choices.

Abdul Majeed, Chairman and Managing Trustee, Hamdard Laboratories, said, “Safi has been a familiar name across generations, but the way consumers discover and engage with wellness has changed significantly. Our focus is to bring Safi into contemporary conversations around skincare and self-care while retaining the trust and heritage associated with Hamdard. By introducing formats suited to evolving lifestyles and combining digital platforms, outdoor visibility, creators, expert voices and relevant partnerships, we want to make the brand more relevant and accessible to today’s consumers.”

The initiative reflects Hamdard’s broader effort to evolve the way its heritage brands engage with contemporary audiences, while continuing to build on its longstanding presence in Unani healthcare.

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JALLOSH brings Prime members an ever-growing library of over 260 Marathi movies, including classics and the latest blockbusters, in addition to 50 iconic nataks, devotional programming, original programming, and more, at a special inaugural price of INR 199/year*

With add-on subscriptions as part of its entertainment marketplace, Prime Video now offers a deeper, richer selection for everyone, as a one-stop hub for quality storytelling for India’s diverse customer base

MUMBAI, India—August 24, 2026—Prime Video, India’s most-loved entertainment destination, today announced the launch of JALLOSH as an add-on subscription. A dedicated offering from Everest Entertainment—one of India’s largest producers, aggregators and curators of premium Marathi content—JALLOSH brings customers in India an extensive selection of Marathi films, iconic nataks, original productions, devotional programming, and more, celebrating the richness of authentic storytelling from Maharashtra. Prime members can now subscribe to JALLOSH on Prime Video at a special inaugural price of ₹199/year*.

With JALLOSH, customers will enjoy access to a rapidly growing library of over 260 Marathi movies, 50 iconic nataks, devotional programming, and new releases, which will be added to the service through the year. Viewers can now enjoy some of Marathi cinema’s most celebrated titles, including Mee Shivajiraje Bhosale Boltoy, Tukaram, Pawankhind, Chandramukhi, Subhedar, Maharashtra Shaheer, the Mumbai Pune Mumbai franchise, Moraya, Naach Ga Ghuma, and many more, on Prime Video.

“Prime Video’s add-on subscriptions have emerged as a compelling way for streaming services and studios to connect with audiences across India. Today, with over 30 add-on subscriptions spanning multiple languages, categories, and genres, we offer Prime members one of the widest content selections available in a single destination,” said Gaurav Bhasin, Head – AVOD Business and Marketplace, Prime Video India. “We are delighted to welcome JALLOSH to our growing lineup. Their rich library of Marathi entertainment—from movies and originals to nataks, devotional programming, and more—will give Prime members even greater choice, while bringing distinctive storytelling to a wider audience.”

Sanjay Chhabria, Founder, Everest Entertainment and JALLOSH, said, “Launching as an add-on subscription on Prime Video gives JALLOSH an opportunity to bring the breadth of Marathi entertainment to audiences across India. Marathi storytelling carries a creative legacy — decades of cinema, nataks, and culture that have shaped how Maharashtra tells its own stories. At Everest, our work has been about carrying that legacy forward with the same care and craft on which it was built. JALLOSH brings this body of work to a single destination on Prime Video, created for audiences who value rich stories rooted in culture. This is just the beginning for us: JALLOSH was built with a larger ambition, to become the definitive home for Marathi entertainment, and this collaboration is an important first step in that direction.”

Benefits of add-on subscriptions on Prime Video include:

·       Hassle-free login & billing: Customers do not have to juggle multiple usernames, passwords, and billing due dates. With add-on subscriptions, all premium content subscriptions are managed within a single destination—Prime Video.

·       More time watching, less time deciding: Customers don’t have to spend time toggling between their favorite services to discover what’s new and popular. With add-on subscriptions, they can browse in one place, search across all their premium subscriptions, and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

·       Enjoy your favorite features, no matter which service: Customers can access a single consolidated watchlist and download library for offline viewing. Subscribers can also manage data consumption and much more across all their add-on subscriptions.

·       More Choice, One Destination: With add-on subscriptions, customers can access thousands of additional titles across 30+ OTT services, including JALLOSH.

*JALLOSH is available at an introductory pricing of ₹199 for the first year and will renew at ₹399/year thereafter.

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Nearly one in three professional learning applications come from women; share reaches 62% in HR and 47% in healthcare

Mumbai: Within India’s expanding professional learning market, a distinct pattern is beginning to emerge. Women are choosing structured, credential-backed programmes across healthcare, human resources, leadership, finance, technology and project management. TimesPro’s application data shows that women account for 28% of all programme applications on the platform. Their presence is particularly pronounced in disciplines centred on people, organisations and care, while participation is also visible across finance, technology and strategy, areas where female representation has traditionally been more uneven.

India’s ambition to bring more women into economic activity has become increasingly explicit. The Union Budget 2025–26 placed women-led development within the wider Viksit Bharat vision, with an ambition of having 70% of women engaged in economic activities by 2047. Translating that ambition into meaningful workforce participation will depend not only on women entering employment, but also on their ability to remain, progress and take on greater responsibility across sectors. Against this backdrop, professional learning assumes particular relevance. Structured programmes with recognised credentials can help women deepen domain knowledge, build capabilities for changing roles and strengthen their professional standing as they navigate different stages of their careers.

The TimesPro data makes these choices more visible. In human resource management, women constitute 62% of programme applicants, making them a clear majority in a field that has itself evolved from a largely administrative function into one with significant influence over talent, culture and organisational strategy. In healthcare management, women represent 47% of applicants, reflecting their substantial presence in a sector undergoing rapid professionalisation. Women also account for 32% of applicants to leadership and strategy programmes and 28% across finance and technology, disciplines in which representation has historically been less balanced. Significantly, the application-to-enrolment conversion rate for women is 28%, the same as for men, suggesting no discernible difference in follow-through once the decision to apply has been made. 

Dr. Brillian S.K., Chief People Officer and Head – Places & Processes, TimesPro, said “What interests me most is not only where women are applying, but the seriousness with which they are making those choices. We are seeing women invest in capabilities that can broaden the scope of their careers, from people leadership and healthcare to finance, AI-led technology and strategy. It tells us that professional learning is becoming an important part of how women prepare themselves for greater responsibility and longer-term career progression.”

Taken together, the data points to something larger than participation in individual programmes. Women are increasingly using professional learning as the medium to strengthen their position in the labour market and prepare for roles with greater complexity and responsibility. Learning alone cannot close the gender gap, but access to credible, relevant professional education can become an important part of that progression. As India works towards its workforce participation ambitions and a more inclusive economy, the demand for such pathways is likely to assume greater significance. For TimesPro, the pattern emerging from the data is clear: women are approaching professional learning not as a peripheral credential, but as a considered investment in where they want their careers to go.

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~The mandate will be managed by the Social Panga’s Delhi office. ~ 

India, 24^th August 2026 – Social Panga has strengthened its presence in the alco-bev category with a new partnership with DeVANS Modern Breweries Ltd., where it will lead the social media strategy and digital storytelling for Six Fields Beer, Godfather Beer, and a newly launched GIN brand – Gingalalahu.

Established in 1961 by Dewan Gian Chand in Jammu & Kashmir, DeVANS Modern Breweries Ltd. is a well-established name in India’s beverage industry. Six Fields and Godfather are two of its most recognized beer brands with strong consumer recall, while its upcoming gin brand is built to cater to the rising demand for premium, craft-led experiences.

As part of the mandate, Social Panga will drive content strategy, campaign development, and always-on digital engagement for each of the three brands. The focus will be on crafting distinct brand worlds balancing the legacy of Godfather and Six Fields with the fresh energy of the new gin Gingalalahu, to build stronger cultural relevance across audiences.

Commenting on the partnership, Himanshu Arora, Co-Founder, Social Panga, said, “Stepping into the alco-bev category with brands like Six Fields, Godfather, and an exciting new gin, Gingalalahu in the mix is a great milestone for us. Each brand brings a unique voice and audience, and we see immense potential in shaping narratives that are culturally sharp, engaging, and built for today’s digital-first consumer.”

“At DeVANS, we were looking for partners who think like builders. Social Panga demonstrated a clear grasp of where digital culture is headed and how our brands can lead within it. That’s what earned them the mandate across Godfather, Six Fields, and Gingalalahu.” said Monalisa Mandal, Senior VP Marketing, DeVANS Modern Breweries Ltd.

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24th August 2026, New Delhi : This Rakhi, Insight Cosmetics is giving the celebration of relationships a fresh twist with ‘Makeup Ka Bhaichara,’ a six-episode campaign that celebrates the people who have your back, whether they are siblings, friends, colleagues, or even four-legged companions. Taking the campaign beyond storytelling, Insight Cosmetics has partnered with Zepto and Smoor Chocolates to launch a limited-edition ‘Makeup Ka Bhaichara’ Celebration Edit, available exclusively on Zepto.

Moving beyond the conventional brother-sister narrative, the campaign explores a broader and more relatable idea of bhaichara, the unspoken bond of support, affection, and loyalty shared across relationships. Through six episodes, ‘Makeup Ka Bhaichara’ brings these moments to life through a mix of humour, emotion, and everyday relatability. The campaign captures the little fights, inside jokes, shared chaos, and quiet gestures of care that make relationships special, offering a contemporary take on what Rakhi can mean to today’s consumers.

Commenting on the campaign, Mihir Jain, Director, Insight Cosmetics, said, “This Rakhi, we wanted to celebrate the feeling behind Rakhi, the people who have your back, in big ways and small. That’s what led to ‘Makeup Ka Bhaichara.’ Our collaboration with Zepto and Smoor allowed us to take that idea beyond content and turn it into an experience. From the nostalgia of Rakhi ka meetha to getting your beauty favourites delivered through Zepto, we wanted the entire experience to feel surprising, relevant, and genuinely fun.”

Taking the campaign from screen to doorstep, Insight Cosmetics has collaborated exclusively with Zepto to introduce the ‘Makeup Ka Bhaichara’ Celebration Edit, bringing together beauty and festive indulgence in one curated box. The limited-edition edit pairs Insight Cosmetics’ beauty offerings with Smoor Chocolates, adding a premium take to the traditional Rakhi custom of sharing something sweet.

Kuch meetha chahiye? Mil jayega.
Kuch makeup chahiye? Woh bhi Zepto pe mil jayega.
Bhaichara celebrate karna hai? Ab woh bhi with Insight X Zepto.

Insight cosmetics X Zepto Special : https://www.instagram.com/p/DcLnWvXoSfY/

Episode 1 Bhaichara Campaign  : https://www.instagram.com/p/DcQweY1NcsB/

Episode 2 Bhaichara Campaign : https://www.instagram.com/p/DcV6DG8tE_v/

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TARC Appoints Jagdish Singh as Vice President – Sales
New Delhi, August: TARC Limited has appointed Jagdish Singh as Vice President – Sales as part of its strategy to strengthen its presence in the Delhi region.

With over 18 years of experience in the real estate sector across residential and commercial developments, Jagdish brings strong expertise in sales, collaboration, and execution. In his new role, he will focus on strengthening TARC’s sales ecosystem and supporting the company’s growth and development plans.

Commenting on his appointment, Jagdish Singh said , “I look forward to being part of a thriving organisation like TARC in its expansion journey in the Delhi region.”
Prior to joining TARC, Jagdish was associated with Paras Buildtech, where he played a key role in strengthening the brand’s presence and sales ecosystem in the Gurugram market.

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Created and directed by Palnati Surya Pratap and produced by Sushmita Konidela, Jagamae Sangeetham will premiere in Telugu with English subtitles, along with dubs in Tamil across India and over 240 countries and territories worldwide on September 4

20^thAugust, 2026, HYDERABAD, India: Prime Video, India’s largest streaming service for exclusive Originals, has announced September 4 as the worldwide premiere of its upcoming Prime Original series in Telugu, Jagamae Sangeetham. Inspired by Prime Video’s Original Hindi series Bandish Bandits, Jagamae Sangeetham is created and directed by Palnati Surya Pratap and produced by Sushmita Konidela. The musical drama is written by Vangala Surya Manoj, Shravani Samudrala, and A.R. Prabhav, with music composed by Vishal Chandrasekar, whose musical score serves as the backbone of the series, bringing its rich emotional world to life through soulful compositions that beautifully weave together the traditions of Carnatic music with a contemporary sound. Featuring an ensemble cast led by Prakash Raj, Meka Srikanth, Madhubala, Akshay Lagusani, and Sushmita Shetty, the series also stars Suman, Sijju Menon, Shafi, Jhansi, Raghu Babu Yerra, Rocket Raghava, Nagi Jabardasth, Mirchi Kiran, Keshav Deepak, Priyanka Nalkari, Manik Reddy, Prachi Thaker, and Roopa Lakshmi in pivotal roles. Jagamae Sangeetham will stream exclusively on Prime Video in India and over 240 countries and territories worldwide in Telugu with English subtitles and dubs in Tamil.

Set against the rich world of Carnatic music, Jagamae Sangeetham follows Balu, heir to his grandfather Shastri’s legendary musical legacy, as he grapples with the weight of tradition, fractured family ties, and long-buried secrets. When old rivalries resurface and threaten to unravel generations of heritage, Balu finds himself torn between preserving what his family built and discovering his own artistic voice.  Music lies at the heart of this story. Rooted in the Carnatic tradition to which Shastri has devoted his life, the series gradually expands its musical landscape as Balu discovers a world beyond the boundaries of tradition. Here, song becomes the family’s second language — expressing the devotion, resentment, longing and emotions they struggle to put into words.

“Jagamae Sangeetham is a deeply moving story that celebrates the emotional power of music while exploring universal themes of family, legacy, and self-discovery,” said Director and Head of SVOD Originals, Prime Video India. “At its heart, the series asks timeless questions about tradition, ambition, and the courage it takes to chart your own path. Under Palnati Surya Pratap’s distinctive creative vision, supported by Sushmita Konidela’s passionate production, and elevated by Vishal Chandrasekar’s soul-stirring music, the series delivers an experience that is both culturally rooted and universally relatable.

“From the outset, our vision for Jagamae Sangeetham was to tell a story where music is not merely part of the world but becomes the emotional language through which a family expresses what it cannot always put into words: love, conflict, longing, pride, hope, and ultimately healing,” said producer Sushmita Konidela. While the series is deeply rooted in the world of Carnatic music, its themes of legacy, belonging, and finding your own voice are universal. Bringing together such an exceptional cast and creative team has been an incredibly fulfilling journey, and we invite audiences across India and the world to step into the world of Jagamae Sangeetham and experience it for themselves on Prime Video.

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New Delhi, August 20, 2026: Epic Slope Partners (ESP) , a growth-focused digital agency, has won the digital growth mandate for Ceipal Software, covering a comprehensive Webflow website performance overhaul and Performance Marketing/SEM programme across India and the US.

The partnership comes at an important stage in Ceipal’s growth journey, with India continuing to be its largest market while the US remains a key commercial market and a major expansion opportunity. Under the mandate, ESPP will work with Ceipal to strengthen its digital growth engine, improve website performance and conversion efficiency, optimise paid acquisition and build a stronger search presence across both markets.

A key priority of the engagement will be to address the performance of Ceipal’s existing digital ecosystem and create a stronger connection between website experience, paid media and business outcomes. ESPP will work on improving the Webflow website’s performance and conversion journey while optimising paid advertising through revenue-based bidding, helping move the focus beyond conventional traffic and lead-generation metrics towards measurable commercial impact.

The US market will be a particularly important focus of the mandate, with Ceipal looking to build a stronger foothold through a dedicated paid search programme. ESPP will develop a focused SEM strategy aimed at reaching high-intent audiences, improving campaign efficiency and establishing a scalable acquisition engine for the market.

The engagement will also extend into the rapidly evolving search landscape, with ESPP helping Ceipal build visibility across Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). As users increasingly rely on AI platforms and answer engines to discover products, services and solutions, the initiative will help Ceipal strengthen its visibility beyond traditional search.

Ceipal selected Epic Slope Partners for its ability to take ownership of the full growth mandate across website and paid media, rather than operating as one of several specialist partners. ESPP’s business-first approach, focus on meaningful growth metrics and senior, hands-on involvement were key differentiators in the selection process. The mandate was onboarded with the active involvement of Gautham Ramakrishnan, COO & Co-founder, and Vinayak Ravi, CRO & Co-founder, who were instrumental in bringing the partnership together.

Pranay Anumula, Director of Growth, Ceipal Software Private Limited, said “Ceipal is entering an important phase of growth, particularly as we continue to strengthen our presence in India and build a larger opportunity in the US. We were looking for a partner that could look at digital growth holistically rather than treat the website, paid media and search as separate functions. Epic Slope Partners brings that integrated perspective, along with a strong focus on business outcomes. We believe this partnership will help us improve the efficiency of our digital acquisition engine, strengthen our search visibility and create a more scalable foundation for growth.”

Commenting on the mandate, Vibin Babuurajan, CEO & Co-Founder, Epic Slope Partners, said: “Ceipal has a strong opportunity to accelerate digital growth across both India and the US, and we see significant potential to make its digital ecosystem more performance-driven. Our role will be to bring website performance, revenue-led paid media, US market acquisition and AI-search visibility together into one integrated growth programme. The objective is not simply to generate more traffic or leads, but to build a more efficient and scalable digital engine that contributes directly to business growth.”

The Ceipal mandate further strengthens Epic Slope Partners’ growing presence in the technology and B2B digital ecosystem, where businesses are increasingly looking for senior-led partners who can connect strategy, digital execution and measurable business outcomes.

The partnership is expected to play a key role in Ceipal’s digital growth roadmap as the company continues to scale across markets and adapt to the changing search and acquisition landscape. With ESPP’s integrated approach and Ceipal’s strong market opportunity, the engagement aims to create a more agile, efficient and future-ready digital growth engine for the company.

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