Zee5 has promoted Apoorva Mehandiratta from the post of Director, Marketing, to Vice President, Marketing. Apoorva currently handles marketing initiatives for Hindi and Marathi content, as well as overall content brand development across categories.

Speaking on the development, Apoorva said, “It has been an incredibly rewarding journey so far, and I’m thankful for the trust and opportunities that have shaped my growth over the years. As audiences continue to seek authentic and culturally rooted stories, I’m excited to contribute towards building stronger brand conversations and deeper viewer connections in this evolving entertainment ecosystem.”

Apoorva’s elevation comes on the back of her success in leading marketing initiatives for several originals and entertainment properties. She has managed to tap into her experience in audience engagement, content positioning and brand storytelling to fortify the platform’s connect with its viewers.

During her career, Apoorva has worked with companies like Balaji Telefilms, Viacom18 Motion Pictures, and Star India.

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