17^th June 2024, New Delhi: Usha International, India’s leading consumer durables company, ran a social and print media campaign this Father’s Day to express gratitude to all Fathers and Father-figures in our lives – people who enriched our lives in unimaginable ways.

Attached is the video, produced by Fuel Films, celebrating Father’s Day in the Usha way, the premise of which is that when we were kids our fathers encouraged us saying #FollowYourHeart and now that we are all on the path of our chosen journeys, it’s time for us to give back. It’s now our turn to be able to tell our fathers that it’s time for them to #FollowYourHeart.

The video campaign is being promoted on YouTube, Facebook and Instagram all across India. We are also present across multiple social platforms.

A full-page Father’s Day #FollowYourHeart advertisement (attached) was also published across all 45 editions of The Times of India, the country’s leading newspaper.

The post USHA’s #FollowYourHeart Father’s Day Campaign appeared first on India Communication Forum.

27^th January 2024, National: Usha International, a leading consumer durables brand in India, has extended its partnership with MI Emirates for the second consecutive year, for the International League T20, 2024. The month-long league is underway, featuring six teams, spanning Abu Dhabi, Sharjah, and Dubai.

In 2023, Usha International extended its reach to cricket fans worldwide with its partnership with MI Emirates. This partnership further builds on the 12-year partnership between Usha International and Mumbai Indians, advancing the company’s commitment to supporting the sport of cricket worldwide.

The MI Emirates for the 2024 season is led by Nicholas Pooran and supported by a stellar cast of international cricket stars, including Kieron Pollard, Dwayne Bravo, and Trent Boult. Additionally, the team features promising local talent from the UAE, such as Muhammad Waseem, Basil Hameed, Zahoor Khan, and Rohan Bangash. Further bolstering the roster is Ambati Rayudu, India’s prolific T20 specialist.

Commenting on the partnership, the spokesperson for Usha International said, “Building on our 12-year relationship with the Mumbai Indians, this partnership with MI Emirates for the International League T20, 2024, reflects our commitment to leverage cricket’s universal appeal to promote healthy and active living. Through this synergistic union, we aim to engage with the global cricket community, sharing in the spirit of the game that transcends geographies and inspires a passion for sportsmanship”.

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The initiative aimed at fostering Maharashtra’s traditional martial art form.

Chinchwad, January 14, 2024: Usha International, India’s leading consumer durables brand, in collaboration with the Kasturba Gandhi Memorial Trust, Tulja Bhavani Mardani Khel and Prashikshan va Sanskrutik Seva Sanstha – Pune, organized a state-level Mardani Khel competition in Pimpri-Chinchwad. Held on January 14 at Rajwada Lawns, the event saw over 250 participants in 20 teams in a spirited contest for top honours.

Present on the occasion were Guests of Honour-Mr. Ganesh Jawadvad – Senior PI – Wakad Police station, Nitin Dada Lokhande – Trustee – Tulja Bhavani Mardan Khel Sanstha, Mr Ravindra Jagdale – President – Tulaja Bhavani Mardani Khel Sanstha, Ms. Shevanta Tai Chavan – Kasturba Gandhi National memorial trust, Ms. Manisha Gupte – Trustee – Kasturba Gandhi National Memorial Trust, Mr. Bhaskar rao Kale – Senior Social Worker – Buldhana, Mr. Vilas Madgire – Secretory – BJP – PCMC – President – Standing Commitee PCMC Municipal Committee, Mr. Ashok Shinde – President – Chhatrapati – Shivaji Brigade – Pune and Manager Red Swastik Society – Pune,Mr. Dhananjay Bhise – President – Matang Rushi Literature Conference and Mr. Rahul ( Raiba) Nalawade – Writer, Motivational Speaker – Fort Analyst.

Mardani Khel, with its roots in Maharashtra, is a martial art form noted for its use of the Indian Patta (sword) and Vita (a spear unique to India) which gained prominence in the early 1600s. Emphasizing weaponry abilities, swift movements, and low stances, Mardani Khel is said to have been favoured by Maratha legend Shivaji and continues to thrive in the Kolhapur district of Maharashtra.

The First Prize in the prestigious competition goes to Shiv Rudra Mardani Akhada, of Shivaji Nagar, Pune. The Second Prize is awarded to Veer Yodhya Mardani Akhada in Kavathe, Kolhapur. Finally, securing the Third Prize is Veer Narveer Tanaji Malusare Prachin Mardani Akhada of Hadapsar, Pune. Each winner represents a unique blend of tradition and athleticism, contributing to the rich tapestry of Indian wrestling heritage. The winners of the competition were awarded trophies, while all participants and their gurus (Vastad) received certificates, acknowledging their dedication to preserving this cultural legacy.

“Mardani Khel is a spirited celebration of our cultural heritage, requiring exceptional fitness from its practitioners. It’s a sport where mastery of swordplay, speed, and agility come together, demanding peak physical fitness. At Usha, we see the value in these rigorous traditions and their role in guiding individuals toward an active and healthy lifestyle. Partnering with ‘Mardani Khel’ reflects our broader commitment to nurturing well-being through the joy of movement and the discipline of sport” said Komal Mehra, Head – Sports Initiatives and Associations at Usha International.

Usha’s dedication to revitalizing local traditional sports is evident through its nationwide initiatives, aimed at promoting active and healthy lifestyles, as well as community engagement. The company’s sports outreach encompasses strategic partnerships and extensive support for various inclusive sporting platform and events. These initiatives involve collaborations with entities like the Mumbai Indians franchise, Ultimate Flying Disc, Golf, and cricket for specially-abled individuals, and sports tailored for the visually impaired, such as athletics, kabaddi, judo, and powerlifting. Additionally, Usha actively backs indigenous Indian regional sports like Kalari, Chhinj, Siat Khnam, Thang-Ta, Saz-Loung, Satoliya (known as Pithu), Mallakhamb, and Gatka.

The post Usha International Sponsors State-Level Mardani Khel Competition appeared first on India Communication Forum.

New Delhi, 10th January 2024: Usha International, one of India’s leading consumer durables brands, recently awarded its public relations mandate to Ketchum Sampark. The agency will offer a strategic approach to the brand’s product communications and oversee media relations to elevate Usha’s presence pan India. The account was won following a multi-agency pitch.

Usha International has a legacy of over 85 years and has been a household name touching the lives of millions of consumers across India. With a diverse product portfolio from sewing machines to fans, home appliances, water coolers and dispensers to architectural and decorative lighting, and more, Usha International has been a trusted name for its products and quality.

“We are glad to have Ketchum Sampark on board as our PR partner and are confident that the agency will help us enhance and strengthen our brand positioning and leverage our product offerings and key initiatives across relevant channels” said the spokesperson for Usha International.

“We are excited to partner with Usha International, a heritage brand with the knowledge and vibrancy of today. Usha’s consumer-first approach, its innovative and distinct product range align perfectly with our mission of growing the brand through impactful communication and relevant media relations. We look forward to contributing to the continued evolution and success of this much loved and instantly recognisable brand.” said Rohan Srinivasan, Managing Director, Ketchum Sampark.

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