Mumbai,10th April, 2025: Britannia Industries, one of India’s leading FMCG companies, has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio. 

Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships. 

Shekhar Agarwal, General Manager – Marketing, Britannia commented, “For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses.” 

Tilt has been tasked with conceiving impactful brand strategies, and to create & execute communication assets across formats and platforms that deliver engaging and meaningful brand experiences for new and current consumers.

Hari Krishnan, Chief Business Officer, Tilt Brand Solutions added: “We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of  creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category.”

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Mumbai – 25th March, 2025: Enamor, the premium lingerie brand from Modenik Lifestyle, has awarded this mandate to Mumbai-based Tilt Brand Solutions after a multi-agency pitch.

Launched in 2001 in a joint venture with Barbara of Paris, a French heritage lingerie brand, Enamor was created to bring premium fashion lingerie to Indian women. Over the years, Enamor has built a strong brand image by combining fashion, functionality, and innovation.

Shekhar Tewari, CEO of Modenik Lifestyle Pvt. Ltd., said, “Enamor has always been at the forefront, leading the charge with bold, unique narratives in the lingerie space. Today, as we embrace a new generation of consumers and a fresh wave of energy, we see that shift reflected in the culture. Tilt’s deep understanding of this dynamic space, combined with their strategic expertise and creative firepower, makes them the perfect partner to elevate Enamor. With their talent and acumen, we’re confident they will take the brand to new heights.”

Commenting on the appointment, Hari Krishnan, Chief Business Officer at Tilt Brand Solutions, said, “We are very excited to have won this mandate for Enamor. The brand’s ambitions provide us with a great opportunity to bring our experience and proven expertise in full-brained strategic thinking and impactful, engaging creative narratives to the forefront.”

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