From fan-first invites driving all-time viewership highs to consumer-centric innovations powering record engagement; from record-breaking advertiser participation to never-seen-before subscriber growth, JioStar’s TATA IPL 2025: A Year of Firsts report captures the tournament’s historic impact

Bengaluru, June 25, 2025: JioStar, in partnership with Media Partners Asia (MPA), today released its TATA IPL 2025: A Year of Firsts report at the APOS conference, organized by MPA in Bali. The report captures how Tata IPL 2025 became one of the most successful seasons in the league’s history, setting new benchmarks with multiple records and industry firsts. JioStar transformed the IPL experience across both linear and digital – reimagining how fans, brands, and partners connect with live sport. Rooted in user-centric design thinking, the broadcaster crafted seamless, personalized viewing journeys that spanned devices, formats, and languages – ensuring every screen, whether big or small, offered an experience that felt deeply personal and inclusive.

“TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches – it was where creativity, culture and commerce converged, with fan connections at the heart of it all. At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions.” said Sanjog Gupta, CEO – Sports & Live Experiences, JioStar.

Whether Connected TV or mobile, the experience was designed to be intuitive, immersive, and insight-driven unlocking new value for every stakeholder in the ecosystem. This design philosophy not only enhanced fan engagement but also unlocked new opportunities for advertisers and distribution partners through flexible solutions, targeted reach, and measurable outcomes across every platform. The result was a tournament that became a showcase for industry-first achievements. 

A Year of Firsts: Key Highlights from IPL 2025

Scale

●     1.19B total reach: 537MN on TV and 652MN on digital – TATA IPL 2025 on JioStar Network recorded the biggest reach ever

●     47% of IPL viewers on Star Sports were women

●     The IPL Final attracted 426M (189MN on TV and 237MN on digital) reach during the final

●     JioHotstar grew to 300 million subscribers. 1.04BN app downloads on Android

●     55.2M peak concurrency

●     235 million reach on Connected TV

●     417 million reach on mobile phones

●     514BN minutes of tournament watch-time

●     129 million viewers watched on Star Sports HD

●     840 billion minutes watch-time

Engagement

●     MaxView 3.0 used by 30% of mobile viewers

●     Regional language feed growth YoY: Hindi: 31%; Telugu: +87%; Tamil: +52%; Kannada: +65%; Bengali: +34%; Haryanvi: 47%

●     3.83B social interactions

●     44% of TATA IPL viewers on mobile experienced the thrill of  ‘Jeeto Dhan Dhana Dhan’ play-along game

Brand

●     It was a Year of the Advertisers on JioStar, with 425+ advertisers; 270+ debutants across 40 unique categories

●     From market leaders to challengers, 32 brands across 9 categories leveraged Nielsen’s third party measurement

Technology

●     TATA IPL 2025 on JioStar was one of the most immersive and engaging viewing experiences ever

●     Multi-Cam in 16:9: Viewers could switch between multiple camera feeds (Batter Cam, Bowler Cam, Stump Cam) in 16:9 resolution on the JioHotstar app

●     360degree/ VR Streaming: Fans could enjoy live matches with an immersive 360° view on their mobile devices, or step into the action in Virtual Reality using devices like JioDive.

●     MaxView 3.0: A vertical viewing experience that lets fans swipe up to catch key match moments or swipe sideways for alternate camera angles

●     Voice Assisted Search on CTV: Connected TV viewers could search using voice commands, enabling a more intuitive, hands-free experience

●     Introduction of Free Ad-supported Streaming TV (FAST) channels dedicated to TATA IPL, offering non-stop cricket content without a subscription

●     AI – Powered Match Highlights: Full match highlights auto-generated using Al, available within minutes post-match

●     AI led Live Translation of Cricket Experts: Real-time Al translations of live commentary helped regionalize cricket insights and make expert analysis accessible across languages

●     Audio Descriptive Commentary for the visually impaired

●     Indian Sign Language Interpretation for the live matches

The full report can be downloaded at www.jiostar.com and www.aposlive.com

As JioStar looks to the future, IPL 2025 offers a powerful blueprint for how technology, storytelling, and deep customer focus can converge to deliver  truly unmissable, multi-screen experiences for fans, brands alike.

The post From Stadiums to Screens: JioStar’s ‘TATA IPL 2025: A Year of Firsts’ Report Highlights how a Billion Viewers Came Together To Celebrate Cricket appeared first on India Communication Forum.

~ TATA IPL 2025 records highest-ever viewership with 840 billion minutes of total watch-time ~

~ TATA IPL 2025 Final between RCB & PBKS becomes the most watched T20 match ever ~

~ 18^th Edition of TATA IPL 2025 registers Highest ever TV ratings & Digital Concurrency ~

Bengaluru, June 19, 2025: JioStar, the official broadcast and streaming partner for TATA IPL 2025, shattered multiple records and delivered a landmark event, reaching an unprecedented one billion viewers across TV and digital. The highly anticipated 18^th edition, which witnessed the spirited rise of ‘Generation Bold’ alongside the iconic ‘Generation Gold,’ recorded the highest-ever cumulative watch-time of over 840 billion minutes. 

JioHotstar, the league’s digital home, set new benchmarks with over 23.1 billion views and 384.6 billion minutes of watch-time, reflecting a 29% year-on-year surge in digital viewing. This momentum was driven by a sharp rise in Connected TV (CTV) consumption, which alone grew by 49%, underscoring the growth of large-screen digital viewing in India, in parallel with the existing penetration of linear large-screens.

On linear television, the league set a new benchmark for live broadcast viewership, with Star Sports powering 456 billion minutes of watch-time and recording the highest average TVR (rating) across the viewing universe and key demographics on the network.

The TATA IPL 2025 Final amassed an unprecedented 31.7 billion minutes of watch-time across JioStar’s platforms (Star Sports and JioHotstar), making it the most-watched match in the history of T20 Cricket. Across linear and digital platforms, the final set new benchmarks in the history of T20 Cricket. On TV, powered by Star Sports, it registered the highest ever reach for a T20 match at 169 million viewers and watch-time at 15 billion minutes. On JioHotstar, the match rewrote digital history, emerging as the biggest T20 match ever with 892 million video views, 55 million peak concurrency, and 16.74 billion minutes of watch-time.

This season will be remembered as one of the most iconic in the league’s history, with Royal Challengers Bengaluru lifting the trophy among the many firsts which included Virat Kohli finally clinching an IPL title and 14-year old Vaibhav Suryavanshi becoming the youngest centurion at this level. It will also be remembered for firsts in viewing experiences offered on JioStar’s platforms including MaxView 2.0 – the native mobile experience now enriched with intuitive “swipe” navigation for clips, dedicated FAST channels serving key fan tribes, voice-based video search and VOD content in 12 Indian languages.

Sanjog Gupta, CEO – Sports and Live Experiences, JioStar, said, “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the TATA IPL.”

“We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whose passion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” he added.

The season also opened strong, with the first weekend (three matches) clocking 49.56 billion minutes of watch-time across platforms, which is an all-time IPL record.

TATA IPL 2025 raked in record viewership and engagement despite suspension of the league mid-season, reaffirming the core thought behind the season – ‘Yahaan Sab Possible Hai’.

JioStar delivered an unmatched presentation of the world’s biggest T20 league, with over 25 feeds in 12 languages across TV and digital. The coverage came alive through 170+ experts, including former TATA IPL champions, Indian and international cricket legends, and some of the most trusted voices in the game. Live match action was further enriched by a compelling line-up of content building into Season 18, featuring interviews with league icons, team owners, commentators, and former mentors.

The presentation was made more inclusive and immersive and engaging for fans with options and experiences such as 4K with Dolby Atmos audio, VR 360 Live, Live Audio Descriptive, Indian Sign Language, and a Multi-Cam feed among other features. Engagement for core fans was bolstered via enhanced interactivity features such as popular free-to-play contest, Jeeto Dhan Dhana Dhan.

With another benchmark season of the TATA IPL successfully completed, JioStar will now bring India’s tour of England to fans as Shubman Gill’s ‘generation bold’ prepares to take on Ben Stokes’ ‘ruthless Bazball’, live on JioHotstar from June 20.

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~ Bhadrak resident Rajkishor Khuntia becomes the first to win an SUV this season in the free-to-play contest on JioHotstar ~ 

Bengaluru, May 6, 2025: As the TATA IPL 2025 season picks up pace and teams race to the play-offs, JioStar today announced the winner of its popular predict-and-win fan engagement contest Jeeto Dhan Dhana Dhan on JioHotstar (JDDD). Rajkishor Khuntia, who hails from Bhadrak, Odisha, is the first to win SUV from the free-to-play contest this season.

Jeeto Dhan Dhana Dhan gives viewers a chance to win prizes, brand coupons while watching TATA IPL live with real-time prediction based and trivia questions, making the viewing experience more exciting and rewarding.

An avid fan of Hardik Pandya and the Mumbai Indians, Khuntia is employed as a security guard at a private company and passes his spare time watching cricket and other sports content on JioHotstar.

“I feel very happy and excited about winning an SUV,” expressed Khuntia. “I got to know about Jeeto Dhan Dhana Dhan through the villagers. I saw many of them playing, which interested me, especially since it is free and easy to use. After that, I downloaded the JioHotstar application and began playing the contest.”

Viewers can hold the phone in portrait mode while watching the game and go to the dedicated ‘Jeeto’ tab on the app where the question appears before every over along with four options. Every single match of the 18^th season has seen 100 prizes given away including Smart TVs, refrigerators, washing machines, microwave ovens among others to viewers who give the most correct answers.

With an intent to make Jeeto Dhan Dhana Dhan a second-screen engagement experience, this season viewers on Star Sports will seamlessly experience unprecedented levels of engagement during live matches through a QR code or URL jeeto.jiohotstar.com.

This marks a pivotal shift in how India consumes sports on Linear TV as Jeeto Dhan Dhana Dhan turns it into an active, lean-in experience. By building a bridge between Linear TV and Digital, this initiative is setting a new benchmark in sports engagement, making TATA IPL not just a spectacle but an immersive, interactive event.

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●        JioHotstar registers highest-ever reach for the opening weekend of TATA IPL with 137 crore views

●        TV Viewership Surges with 39% Jump in Average TVR YoY, and 25.3 crore viewers in the first three matches – biggest opening in IPL history

●        Cumulative watch time of 4,956 crore minutes across TV and Digital

March 28th 2025; National: In a record-breaking opening weekend, the 18^th edition of TATA Indian Premier League (IPL) witnessed unprecedented viewership across JioHotstar and Star Sports Network. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an unparalleled cricketing experience across TV and digital platforms.

On JioHotstar, digital viewership of the first 3 matches was 40% higher than last season, fueled by a 54% surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a staggering 2,186 crore minutes of watch time from just the first 3 matches of IPL 2025, JioHotstar continues to set new benchmarks, capturing the pulse of the nation like never before.

Furthermore, on television, as per BARC data, the opening weekend of TATA IPL 2025 set new records, drawing over 25.3 crore viewers and clocking an unprecedented 2,770 crore minutes of watch time – a 22% surge from last year. The average TVR for the first three matches was up by 39% compared to the previous season.

Charting the future of Sports, Sanjog Gupta, CEO – Sports, JioStar said: “The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports. With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”

Speaking further on the record-breaking start to the season, Kiran Mani, CEO – Digital, JioStar, said, “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. The opening weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”

For advertisers and audiences alike, the record-breaking viewership underscores TATA IPL’s unparalleled scale, engagement, and impact. With an expanding roster of 30+ marquee brand partners, including My11Circle, Campa Energy, PhonePe, Amazon Prime, SBI, Thums Up, Google Pay, Dream11, Rapido, Parle, Danube, Mutual Funds Sahi Hai, Asian Paints, Carat Lane and Arun Ice Cream, JioStar is the most coveted destination for brands seeking high-impact reach. While linear TV continues to be a powerful platform for advertisers to engage audiences, JioHotstar is redefining the way brands connect with consumers in the digital era through enhanced targeting, personalized ad formats, and deeper audience insights. 

A New Era of Immersive Cricket Entertainment

JioStar, the official broadcaster of TATA IPL 2025, has redefined the viewing experience with an unprecedented, multi-dimensional presentation of the tournament. With 25+ feeds in 12 languages across both Star Sports Network and JioHotstar, powered by over 170 experts, fans are immersed in the game like never before. JioHotstar’s deep integration of interactive features – live chats, polls, predictions, and virtual watch parties—transforms passive viewing into an engaging, community-driven experience. Enhancing this further, the MaxView feature offers an expanded, edge-to-edge display, ensuring fans catch every detail with unparalleled clarity. Anchored by the narrative ‘Yahaan Sab Possible Hai’ and amplified through social media, creators, and immersive on-ground activations, this hyper-personalized approach has set a new industry benchmark, ensuring every fan experiences the IPL in their own unique way.

The 18th season of TATA IPL will see the return of digital-exclusive and popular Hangout feed, featuring quirky match commentary by new-age creators and stand-up comics. Catering to younger audiences and families, an innovative entertainment feed, Motu Patlu Presents Super Funday, ensures that IPL 2025 is a complete entertainment package for all age groups.

In its commitment to enhancing the viewing experience, the network is introducing a second-screen engagement feature, allowing fans to stay connected to every key moment of the game. While watching the action live on TV, viewers who miss a crucial play can simply scan a QR code to instantly access the highlight on JioHotstar, ensuring an uninterrupted and immersive cricket experience.

After delivering an outstanding ICC Men’s Champions Trophy 2025, JioStar’s opening act of TATA IPL 2025 sets the tone for their promise of delivering the biggest IPL ever – one where infinite possibilities come to life.

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