Swiggy, one of India’s largest food-tech players, is making decisive changes at the top of its finance function. In a strategic restructuring, the company has announced the appointment of two separate heads of finance, one dedicated to its Instamart quick-commerce vertical and another to its core food delivery business.

Until now, both divisions were overseen by a single senior vice president. With this change, each vertical will now have a vice president–level finance leader, both reporting directly to CFO Rahul Bothra. The move reflects how Swiggy is aligning its leadership structure with the increasingly distinct operational realities of its two businesses.

The decision comes at a time when Instamart, Swiggy’s fast-growing quick-commerce arm, is at the heart of the company’s growth narrative. Industry chatter suggests Instamart is considering a shift toward an inventory-led model, a strategy similar to Blinkit’s. Such a change would significantly impact the way financials are tracked, reported, and managed. By carving out a dedicated finance leader for Instamart, Swiggy is signalling that it wants sharper oversight as the vertical evolves.

On the other side, the food delivery division Swiggy’s backbone remains a complex, large-scale operation requiring tailored financial management. A dedicated finance head here ensures that its long-standing model continues to run efficiently even as new business lines take shape.

The restructuring is also tied to recent leadership movements. Saurav Goyal, who previously served as SVP overseeing business finance, has now been reassigned to head Swiggy’s driver and delivery organisation. This pivot reflects Swiggy’s intent to strengthen its logistics backbone while giving financial oversight a sharper focus.

Swiggy’s restructuring highlights a broader theme playing out in India’s food-tech and quick-commerce industry: specialisation is the new growth engine. With the market becoming more competitive and an IPO on the horizon, sharper financial discipline could give Swiggy the edge it needs.

By splitting finance responsibilities, Swiggy is betting that granular control over costs, revenues, and profitability will drive better decision-making. For investors and industry watchers, this restructuring signals a company gearing up for its next phase, balancing the stability of food delivery with the dynamism of quick commerce.

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Mumbai, March 17, 2025 – From zipping through the streets delivering food to tearing up the dance floor, Aakash, a Swiggy delivery partner, is set to take center stage in Amazon MX Player’s Hip Hop India S2 that was launched on March 07, 2025.

Hip Hop India is a dance reality show that caters to 18-30 year old audiences in Metro, and Tier 1-2 cities. With Season 1 being widely appreciated for its concept and giving budding talent a platform to showcase their talent, with Season 2 it aims to take the entertainment to the next level with Remo D’souza and Malaika Arora donning the judges hat.

Season 2 witnessed the prowess of Aakash, a runner-up in Swiggy Wiggy Talent Hunt S2, taking his passion for dance to one of India’s biggest hip-hop stages.

Empowering delivery partners beyond their work is a core commitment at Swiggy. Through various initiatives, Swiggy enables its delivery partners to explore their passions— and for Aakash, that passion is dance. In line with this commitment, Swiggy is also providing financial support to help him pursue his dream of becoming a professional dancer.

Aakash made it to the final round of auditions, without having to go through the regional rounds. His audition was aired in one of the episodes that can be viewed on the Amazon MX Player’s Hip Hop India S2! Aakash took the stage with high-energy moves to “Dance Ka Bhoot”, impressing the judges- ace choreographer, Rahul, and rapper and the host of Hip Hop India Season 1, Wicked Sunny, with his passion and determination. As the sole breadwinner of his family, he had balanced his responsibilities while relentlessly chasing his dream. He proudly represented his Swiggy roots, donning his signature Swiggy T-shirt as he moved closer to his passion.

Being part of a show judged by Remo D’Souza and Nora Fatehi , Aakash’s journey was a testament to the power of perseverance and passion. His story proved that Swiggy wasn’t just delivering food; it was delivering dreams. This was a story of dedication, hard work, and power moves!

Follow his journey here: https://www.instagram.com/reel/DGNpQT4TrfV/?igsh=d2IyYzRtZmI3Y3l0
Stay tuned for this amazing episode on Amazon MX Player’s Hip Hop India S2 and watch as Aakash goes from delivering orders to delivering fire on the dance floor!

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Bangalore, 18 February 2025: Swiggy (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), is set to redefine dining experiences yet again with the return of its much-anticipated Great Indian Restaurant Festival (GIRF) 2025. From February 15 to April 13, food lovers across 40+ cities can enjoy a flat 50% discount on dining at over 15,000+ top restaurants. Additionally, HDFC Bank credit card users can avail of an extra discount of 10%, making every meal an irresistible deal.

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Swiggy, India’s leading on-demand convenience platform, has announced the appointment of Akanksha Jain as the Assistant Vice President of Public Relations and Communications. In this strategic leadership role, Jain will oversee Swiggy’s communication strategies, further enhancing its brand reputation and strengthening stakeholder engagement.

Prior to joining Swiggy, Jain served as the Head of Public Relations and Corporate Communications at BharatPe, where she played a pivotal role in building the company’s communication framework and enhancing its corporate image. With a proven track record of excellence in managing brand narratives and driving impactful communication campaigns, Jain brings with her a wealth of experience and expertise.

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• Over 700 influencers, chefs, and food entrepreneurs come together for a one-of-a-kind event exploring trends, technology, and the future of food in India

New Delhi, November 7, 2024– With over a decade in the food industry, Swiggy has continually redefined how people experience and enjoy food in India. Recognizing the growing influence of digital content in shaping food trends and dining choices, Swiggy recently organized India’s first- ever Swiggy Creator Con, in New Delhi. Set against the iconic backdrop of Mehrauli, near Qutub Minar, this one-of-a-kind event brought together over 700 prominent food and lifestyle influencers, industry experts and culinary talents to connect, share ideas, and discuss the future of food culture in India.

Swiggy Creator Con 2024 marks a significant milestone in the Indian food landscape, setting a new standard for how brands, creators, and consumers interact within the food ecosystem. It served as a dynamic networking hub, bringing influencers, chefs, and restaurant brands together to share ideas, experiences, aspirations and future trends. With food discovery increasingly happening through digital content on platforms like Instagram, the interdependence among influencers, chefs, restaurant brands, and platforms like Swiggy has grown immensely. The attendees explored how Swiggy’s platform can support and empower food brands and content creators while embracing India’s ever-evolving food culture. The event was a blend of learning and celebration- with insightful discussions, engaging masterclasses, interactive sessions and  live performances.

Kicking off the evening, Swiggy Food Marketplace CEO, Rohit Kapoor, shared his vision for how Swiggy is empowering food creators, chefs and brands in building a more connected and collaborative food community. He said “Everyone is a creator today. I am, my daughter is, you are. Creators in the food world are just a bit hatke though. They live to eat as much as they live to create. The Swiggy Creator Con gets our creator family together, helps them learn from each other, and express themselves. For me personally, it was fun to meet the extended fam, we’ll all grow together as a community and learn from this experience.”

The highlight of Swiggy Creator Con was the insightful panel discussion, Beyond the Plate – Interdependencies of the Modern Food Ecosystem, featuring celebrated names like Farah Khan, Pooja Dhingra, Rocky Singh, and Karan Tanna. Together, they shared unique perspectives on the evolving intersections of food, culture, and digital influence, sparking lively conversations that resonated with the audience.

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Himavant Srikrishna Kurnala, Mayank Rajvaidya, Manu Sasidharan, and Kumar Rahul join Swiggy in key roles

India, July 22, 2024 – Swiggy, India’s leading on-demand convenience platform, announced the addition of new members to its team today. The appointments at Swiggy underscore the growing importance of quick commerce and Swiggy Instamart, highlighting the company’s commitment to revolutionising the convenience and efficiency of on-demand services in India

Himavant Srikrishna Kurnala has been appointed Senior Vice President (SVP) and Head of Product at Swiggy Instamart. He joins from Reliance Retail, where he served as the Chief Product Officer for JioMart, overseeing Product, Program, Design, Analytics, and Marketplace trust functions. With a career spanning over 20 years at companies such as Amazon, Microsoft, and Reliance, Himavant brings extensive expertise in scaling product portfolios and leading high-performance teams. His appointment underscores Swiggy Instamart’s commitment to bolstering its product strategy and enhancing customer experience in the rapidly evolving e-commerce landscape.

Mayank Rajvaidya joins as the Vice President (VP) of Fruits & Vegetables, a key category for Swiggy Instamart. With nearly 20 years of experience in category management and operations, Mayank previously led Amazon’s Consumables Private Brands in India. He was instrumental in launching and expanding Amazon Pantry to over 300 cities. His expertise will elevate Swiggy Instamart’s trajectory in the fresh produce segment.

Girish Menon, Head of HR at Swiggy, said, “Businesses across Swiggy are growing positively, continually adding new categories and use cases for our consumers. We are thrilled to welcome leaders like Himavant, Mayank, Manu and Kumar Rahul whose experience in scaling and managing large organizations will be invaluable as we enter the next growth phase.”

Manu Sasidharan joins Swiggy Instamart as Associate Vice President (AVP) of the FMCG Category, bringing over 12 years of experience, predominantly in the e-commerce sector. Previously with Flipkart and Cleartrip, Manu was responsible for business development, setting up businesses, PnL management and customer demand management.

Separately, Kumar Rahul, the new AVP of Business Development has joined Lynk by Swiggy. He has over 14 years of experience in digital transformation, marketing, and e-commerce, having worked with companies like Google, Disney+Hotstar, and Flipkart.

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Swiggy Dineout recently launched its latest campaign, “Sharma Ji Ki Beti,” aimed at revolutionizing the dining-out experience for Indian consumers. The campaign was conceptualized by Toaster India, a leading independent creative agency, for Swiggy Dineout. The campaign’s inception aligns with Swiggy Dineout’s strategic initiative to amplify its presence during the Great Indian Restaurant Festival (GIRF), one of the brand’s flagship events of the year.

At its core, the “Sharma Ji Ki Beti” campaign embodies a fresh narrative designed to foster a deeper connection between Swiggy Dineout and the dining-out culture in India. With an overwhelming majority of dining transactions occurring offline, the campaign presents an opportunity to seamlessly integrate Swiggy Dineout into the Indian dining lexicon. Beyond facilitating transactions, the campaign aspires to embed Swiggy Dineout into the fabric of the Indian dining-out ritual. The overarching goal is to position Swiggy Dineout as the go-to platform for pre-dining-out considerations, emphasizing early decision-making moments. The creative narrative of the campaign draws inspiration from the timeless Indian parental practice of comparing children, encapsulated in the colloquialism “Sharma Ji Ki Beti.” This resonant cultural insight serves as the springboard for Swiggy Dineout’s innovative approach to dining-out validation.

Aparna Giridhar, VP, Marketing, Swiggy, said, “This creative route plays up a new social validation of using Swiggy Dineout before stepping out as the right way to eat out, especially during our biggest annual festival. By humorously portraying this, we encourage users to emulate ‘Sharma ji ki Beti’ for seeking the best dining benefits in town. Building on our core mission of providing unparalleled convenience to consumers, this campaign highlights Swiggy Dineout’s proposition of seamless & joyful dining with maximum savings.”

The campaign debuts alongside Swiggy Dineout’s flagship offering of flat 50% off on dining bills at select premium brands during the Great Indian Restaurant Festival. Subsequent quarters will witness the rollout of multiple films, solidifying “Sharma Ji Ki Beti” as the cornerstone of Swiggy Dineout’s communication strategy.

“Swiggy Dineout is a dream client for any creative team and we’re so kicked we got to collaborate and create a campaign with them. Humour and a strong insight are given with a brief like this and we hope to do a lot more with Sharmaji ki beti as a character” said Ira G Chief Creative Officer, Toaster India

Swiggy Dineout’s “Sharma Ji Ki Beti” campaign marks a paradigm shift in dining-out experiences, urging consumers to explore new culinary horizons with Swiggy Dineout as their steadfast guide. The campaign’s resounding success is evident with over 2.9 million views on YouTube, reflecting its widespread resonance among audiences.

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New Delhi, January 24, 2024: Mother’s Recipe, a renowned brand known for its delicious and traditional flavors has announced its association with Swiggy as the Official Taste Partner for the ‘Swiggy X Zakir Khan Live A Laughter & Gourmet Fest.’ Kicking off in Pune on 21st January, this laughter-filled extravaganza is set to captivate audiences across 9 cities in India, bringing together the best of comedy and culinary delights.

Zakir Khan is celebrated for his Hindi Shayari and unforgettable jokes through storytelling that captures the hearts of his audience. This collaboration between Mother’s Recipe and Swiggy aims to craft an immersive experience that combines the joy of laughter with the rich taste of Mother’s Recipe, showcasing a shared commitment to delivering memorable experiences to audiences across India.

As part of the fest’s Food & Beverage section, attendees can look forward to enjoying Mother’s Recipe’s complimentary range of Chutneys and Sauces to pair with the diverse food offerings at the event. Attendees can expect to encounter Mother’s Recipe branding prominently displayed at the event venue, creating a visual feast that mirrors the vibrancy of the comedy show and the brand’s diverse range of products.

Ms. Sanjana Desai, Executive Director of Mother’s Recipe, expressed her enthusiasm about this collaboration, stating, “We are thrilled to be associated with Swiggy for ‘Zakir Khan – Live A Laughter & Gourmet Fest.’ The distinctive synergy between Zakir Khan’s flavorful comedy and the authentic taste of Mother’s Recipe makes this partnership truly special. As the Official Taste Partner, we look forward to contributing our unique touch to this unforgettable journey of laughter and flavor.”

Swapnil Bajpai, Vice President Sales at Swiggy, shares, “Excited to onboard Mother’s Recipe as the official sponsor for the Swiggy X Zakir Khan Live Tour. Together, we’re adding more flavor to the fun. This collaboration is all about delivering great entertainment with tasty food, creating unforgettable moments for our users and customers. There’s more joy in every bite and laugh!”

This collaboration exemplifies the fusion of entertainment and food, encapsulating the spirit of ‘Haq Se Taste Partner.’ Mother’s Recipe invites everyone to join the festivities, savor the laughter, and indulge in the authentic flavors that only Mother’s Recipe can provide.

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