SONY PICTURES – India Communication Forum https://indiacommunicationforum.com Mon, 05 Jan 2026 12:38:32 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://indiacommunicationforum.com/wp-content/uploads/2023/05/cropped-ICF-Logo-1-32x32.webp SONY PICTURES – India Communication Forum https://indiacommunicationforum.com 32 32 SONY PICTURES NETWORKS INDIA UNVEILS THE SECOND BRAND FILM FOR WHEEL OF FORTUNE FEATURING AKSHAY KUMAR https://indiacommunicationforum.com/sony-pictures-networks-india-unveils-the-second-brand-film-for-wheel-of-fortune-featuring-akshay-kumar/ Mon, 05 Jan 2026 12:38:32 +0000 https://indiacommunicationforum.com/?p=10241 India Communication Forum

SONY PICTURES NETWORKS INDIA SECOND BRAND FILM FEATURING AKSHAY KUMAR

Mumbai, 3rd January 2026: Sony Pictures Networks India has released the second brand film for its upcoming marquee property,

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The post SONY PICTURES NETWORKS INDIA UNVEILS THE SECOND BRAND FILM FOR WHEEL OF FORTUNE FEATURING AKSHAY KUMAR appeared first on India Communication Forum.

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SONY PICTURES NETWORKS INDIA SECOND BRAND FILM FEATURING AKSHAY KUMAR

Mumbai, 3rd January 2026: Sony Pictures Networks India has released the second brand film for its upcoming marquee property, Wheel of Fortune, featuring Akshay Kumar. Continuing the tone set by the first campaign film, the latest film once again showcases Akshay Kumar’s signature humour and natural comic timing.

Built around situational comedy, the film highlights Akshay Kumar’s mass appeal while delivering entertainment that is family-friendly.
Commenting on the creative approach, Vikas Bahl, who conceptualised, directed and produced the ad films under his production house Good Co., said, “The idea was to introduce the show to Indian audiences while staying true to the playfulness at its core. With Akshay Kumar as the face of the show, we could effortlessly lean into witty moments of wordplay and misinterpretations where a single word can change everything.”

The second brand film builds on the momentum of the first campaign, which introduced the show’s central thought—“अब मैटर करेगा हर एक अक्षर, जब घूमेगा जादू का चक्कर.” Together, the two films establish a cohesive brand narrative centred on anticipation, playfulness, and entertainment.

Recognized by Variety Magazine as the Most-Watched Entertainment Show on American Television, cited by Guinness World Records as the World’s Most Popular TV Game Show and awarded by Daytime Emmy® Award for Outstanding Game Show, this global phenomenon now finds its home in India.Stay tuned exclusively to Sony Entertainment Television & Sony LIV for more updates and information on the Indian edition of Wheel of Fortune.

Stay tuned exclusively to Sony Entertainment Television and Sony LIV for more updates on the Indian edition of Wheel of Fortune

Promo Links:

https://www.instagram.com/p/DTAV2FTFIY2/

https://www.facebook.com/share/v/1ZfYHpVp9P/

https://x.com/SonyTV/status/2007040830817902807?s=20

The post SONY PICTURES NETWORKS INDIA UNVEILS THE SECOND BRAND FILM FOR WHEEL OF FORTUNE FEATURING AKSHAY KUMAR appeared first on India Communication Forum.

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