9 Jan 2025 : Summercool Home Appliances, a trusted name in the home and kitchen appliances industry, has announced its partnership with the upcoming Bollywood movie “FATEH,” starring Sonu Sood. The film is produced by Sonali Sood and Umesh KR Bansal and co-produced by Ajay Dhama under Shakti Sagar Productions Film. 

This partnership represents Summercool’s creativity in developing meaningful connections with its target audience by forming innovative partnerships. Under this, the company will execute several interactive marketing activities in support of building customer engagement and brand value. These include exclusive digital promotions, co-branded advertisements, and various customer engagement activities to increase the visibility of the brand. This comprehensive strategy is going to help the brand increase its coverage across various demographic segments and help to grow brand awareness on a greater scale.

Speaking on the collaboration with “FATEH,” Mr. Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, “We are extremely excited about this successful collaboration with “FATEH” and the remarkable Sonu Sood. This is a major milestone for us, as it doesn’t just allow us to align our brand with this very powerful, inspiring cinematic narrative, but also opens up the possibility of tapping into the immense appeal that Sonu Sood brings to the table. Along with this collaboration, we are also running our ads and marketing campaigns in many of the North India cinema halls, further expanding our reach and connecting with the wider audience.”

Mr. Gupta added, “Sonu Sood has always been an inspiration to us, as he never loses his dedication towards social causes and always aims to make a meaningful difference. We, at Summercool, feel the same purpose and have always been supporting the causes that make a difference—be it the times of the COVID-19 pandemic or through our efforts to salute the unsung heroes of our nation. Much like the character Sonu portrays in the film, we strive to be strong, dependable, and impactful in the lives of our customers.”

Looking ahead, Summercool is optimistic that this collaboration will not only increase brand visibility but also strengthen emotional connections with consumers, tapping into the compelling narrative of “FATEH.” 

The post Summercool Appliances Partners with Bollywood Film “FATEH” Starring Sonu Sood appeared first on India Communication Forum.

~The brand plans to launch similar adventure-theme resorts in Bengaluru, Shimla and other popular holiday destinations~

National, July 11, 2023: Roostels India, in collaboration with Viacom18 Consumer Products, opens one of its kind experiential holiday staycation in India. Roadies Rostel in Ahmedabad in collaboration with Leisure ARC is the first franchisee under the ‘Roadies Rostel brand’. This strategic move marks a significant milestone for the company as it plans to expand its footprint in at least 15 more locations across the country.

Through Roadies Rostel in collaboration with Leisure Arc, guests can look forward to an immersive experience and unmatched hospitality. They can also participate in various sports and leisure activities. The Ahmedabad resort also has 17 Roadies-themed rooms that have been specially designed, keeping the needs of today’s travellers in mind.

The launch event in Ahmedabad was attended by Sonu Sood, who is a popular Indian actor, film producer, humanitarian, and philanthropist, along with Roadies – Karm ya Kaand Insiders Abhimanyu Raghav and Shreya Kalra, Ex-Roadies – Nandini and Colors Gujarati artists – Arman Kotak aka Akash Pandya from Rashi Rikshawwali and Swara Soni aka Vaishaki Shah from Moti Baa Ni Nani Vahu. 

Commenting on the launch, Mr Amit Shah, Managing Director Leisure ARC, said, “We are delighted to be a franchise partner of Roadies Rostel. Our property has been specially designed to cater to the needs of adventure enthusiasts, and guests can expect comfortable accommodations with modern amenities, delicious local cuisine, and a vibrant community of like-minded travellers and explorers. Roadies Rostel Leisure ARC offers a unique experience and will be a popular weekend destination for people of Ahmedabad and attract backpackers from across the country.”

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are thrilled to announce the launch of Roadies Rostel, in Ahmedabad. This is a significant first step in the journey of Roadies Rostel and we look forward to redefining the boundaries of hospitality and bringing the spirit of Roadies to the realm of travel and backpacking.”

Roadies Rostel is one of its kind experiential holiday brand in the country and allows guests to live the Roadies experience and connect with like-minded people. The franchisee properties will have several adrenaline-pumping challenges that are inspired by the iconic Roadies show. Through its consistent efforts and widespread marketing, the company has plans for exponential growth with this property.

After the star-studded launch in Ahmedabad, Roadies Rostel is eyeing opening similar staycations in Bengaluru, Shimla, Manali, Kasauli and Goa.

The post Roadies Rostel opens its first theme-based experiential resort in Ahmedabad with Sonu Sood appeared first on India Communication Forum.