AU Small Finance Bank (AU SFB) has expanded its brand campaign, “Badlaav Humse Hai,” with a strategic theme of “Soch Badlo aur Bank Bhi.”

The campaign focuses on three product themes – Savings Accounts, Current Accounts, and Video Banking, all designed to empower customers through tech-driven solutions. The creative agency behind this campaign is L&K Saatchi & Saatchi.

Actor Kiara Advani serves as a banking solutions advocate, celebrating the empowered financial decision-making by women in India.

In a world where traditional banking norms often constrain customers, AU Small Finance Bank champions adaptive banking that aligns with individual and business needs within regulatory guidelines. The campaign’s core message is clear: It’s time to reconsider your banking solutions and embrace the change that caters to evolving needs.

Mr. Uttam Tibrewal, Executive Director of AU Small Finance Bank, expressed, “Our new brand campaign reflects our commitment to resonate with the evolving aspirations of our customers. Recognizing the shift in the role of women in financial decision-making, we are delighted to continue with Ms. Kiara Advani personifying our brand ethos. Our message is to empower every individual with banking like never before. The ‘Soch Badlo, aur Bank Bhi’ campaign celebrates that change that redefines banking.”

Paritosh Srivastava, CEO of L&K Saatchi & Saatchi & Publicis Worldwide India, added, “This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products, designed with consumers’ needs in mind. It also encourages consumers to question their banking choices.”

The campaign resonates with diverse audiences across the country and highlights competitive interest rates of up to 7.25% per annum on Savings Accounts, feature-rich current accounts, and the state-of-the-art AU 0101 Digital Banking platform with 24×7 Video Banking.

The campaign will air on TV, Print, Radio, OOH, and digital platforms, consolidating AU SFB’s position as the preferred choice for customers.

Watch Campaign Video – https://youtu.be/RuNFXVRb7CI?list=PLmuZRT-bI-hO1nKLWxyE9uJkkKDO4DrT3

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