Mumbai, February 19, 2025 – Cricket legend Mahendra Singh Dhoni today officially launched ‘DHONI’ his new loyalty fan app, offering dedicated fans a unique window into his life. In addition to being rewarded for their loyalty through access to one of the world’s leading rewards ecosystems, fans will also be gaining an insider’s view of their idol’s world.

Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, ‘DHONI’ app users will gain access to the extensive benefits of Single.id’s growing retail network. These include rewards on purchases at partner brands across India, as well as the ability to redeem reward points, cash-back and gift cards from these brands.

The app also offers fans an unparalleled opportunity to get closer to their cricket idol. Registered users can enjoy exclusive access to never-before-seen videos, personal insights, and behind-the-scenes moments from Dhoni’s life.

“The DHONI app is designed to give you more value from your everyday spending. You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app,” said MS Dhoni.

“We are honoured to work with MS Dhoni and unveil DHONI to India,” said Bish Smeir, CEO of Enigmatic Smile, the parent company of Single.id. “DHONI offers fans the double advantage of engaging with their icon on a day-to-day basis while also collecting free rewards every time they shop.”

“The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India. We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their everyday experiences through our rewards ecosystem. DHONI app not only enables seamless fan engagement but also offers unparalleled value through our extensive network of partners. At Enigmatic Smile, we vow to enhance user experiences, and the ‘DHONI’ app is a testament to that vision,” said Chandra Bhushan, India Head, Enigmatic Smile.

“The launch of the ‘DHONI’ app marks a pivotal moment for Enigmatic Smile and MS Dhoni’s dedicated fans. This platform goes beyond just offering exclusive content—it creates an immersive experience that brings fans closer to their hero. By combining advanced technology with a comprehensive rewards system, we’re empowering fans to engage in a way that truly rewards their loyalty. We’re excited about the future, as we continue to enhance the app with new features and deeper connections, ensuring that this journey with Dhoni and his fans only grows stronger,” said Subash Manuel, Director, Enigmatic Smile.

AN EXCLUSIVE APP BY MAHENDRA SINGH DHONI FOR HIS DIE-HARD FANS

Mumbai, October 29, 2024: Single.id, the world’s only cross-reward-programme-identifier operated by Enigmatic Smile, brings good news for fans of cricket legend Mahendra Singh Dhoni.

MS Dhoni has signed a multi-year exclusive deal with Single.id, the rapidly expanding payments- linked offers platform, to launch his brand-new fan app: DHONI giving fans of the cricketer a once-in-a-lifetime- opportunity to connect and engage with their icon.

“We are thrilled to unveil DHONI. It will serve as an incredible platform for MS Dhoni’s fans and for them to engage with their icon in an unprecedented way,” said Bish Smeir, CEO of Enigmatic Smile. “Fans will be able to follow MSD, find out what’s happening next; before anyone else, collect 7% cashback rewards all over India, and claim free DHONI merchandise too. I encourage you all to join the waiting list now.”

“DHONI is more than just a fan platform; it’s a gateway to exclusive experiences and rewards powered by Single.id. Whilst browsing unique content and videos from MSD, fans will also benefit from Single.id’s growing rewards ecosystem,” said, Chandra Bhushan, Country Head, Enigmatic Smile.

“We are incredibly excited to launch the DHONI app in partnership with MS Dhoni, creating a unique and direct channel for fans to engage with their icon in an unprecedented way. Our goal is to make every fan’s connection with Dhoni meaningful and memorable, with rewards that enhance their loyalty to one of cricket’s greatest legends.” Said Subhash Manuel, Director, Enigmatic Smile.

The waiting list for the app is now open. The first 1 million fans to register can exclusively preview DHONI content, watch behind-the-scenes footage, enjoy interactive experiences as well as the benefits of a rewards system integrated with the Single.id ecosystem.

DHONI will be available on both the App Store and Google Play Store and promises a personalized and immersive experience for his fans.

Mumbai: September 19, 2024 – Single.id, the world’s only cross-reward-programme-identifier operated by Enigmatic Smile, is all set to captivate ardent shoppers across India with its latest campaign featuring its ambassador & cricket legend Mahendra Singh Dhoni.

The captivating ad features Dhoni driving a sleek supercar into a carnival packed with outlets of Single.id’s partners. The ad covers several of Single.id partners such as McDonald’s, Shoppers Stop, WOW Momos, Pizza Hut and Titan and many more. The film shows that in exchange for their accumulated rewards End Users can enjoy free products and services that they desire.

“We’ve upped the ante this year and  doubled down on our partnership with MS Dhoni in this campaign. Everyone had so much fun making it. We hope we’ll have you all singing along to the catchy jingle,” said Bish Smeir, CEO of Enigmatic Smile. “Through this campaign, we wish to spread the message across India that whatever you want, you can “Get it free with Single.id.”

Single.id simplifies and streamlines the rewards process for shoppers by allowing them to link their payment cards once, with any participating reward app and start saving immediately. As a QSA assessed PCI Level 1 service provider Single.id ensures the highest level of security for all cards and transactions.

“We are super excited to have Dhoni as the face of our campaign! His tremendous popularity has helped us raise awareness about Single.id, our partner brands and our connected rewards apps”, said Chandra Bhushan, Country Head, Enigmatic Smile.

Link to the TVC:- https://vimeo.com/user7299271/review/982736805/560f650fc6

Since its India launch, Single.id has formed alliances with 42 prominent brands, including Mad Over Donuts, McDonald’s, Shoppers Stop, Pizza Hut and WOW Momos. The platform powers major rewards programs, such as NDTV Big Bonus, Shoppers Stop First Citizen Club Rewards, and Sarvatra Rewards, which collectively serve over 35 million users.

The video features a catchy new jingle, “Get it Free with Single.id,” composed by the talented Aman Pant. The film is directed by Amit Roy, with creative and production handled by Hermes Media.