Open Network for Digital Commerce (ONDC) has announced the appointment of Rachita Gupta as Vice President of Communications. In her new role, Rachita will spearhead the Communications function, with a dedicated focus on elevating the ONDC brand and facilitating the growth of our network.

With a remarkable two-decade career, Rachita brings a wealth of experience spanning diverse industries, including marketing, digital marketing, brand communications, sales strategy, and strategic alliances. Her proven expertise and industry insights make her a valuable addition to our team.

In her previous role at Tech Mahindra, Rachita spearheaded global marketing efforts for Emerging Technologies, covering pivotal areas such as Data Analytics, AI, Gen AI, Metaverse, Cybersecurity, and SaaS.

T Koshy, MD & CEO, ONDC, said “We are delighted to have Rachita onboard. Her extensive experience combined with proven strategic acumen makes her an invaluable asset in driving our next growth phase. ONDC is confident that Rachita Gupta’s expertise, innovative approach, and profound understanding of many industries will play a pivotal role towards the Network’s success in future”.

On her appointment, Rachita Gupta, VP of communications said, “ONDC is a pioneering initiative with immense impact potential and I am excited to be a part of this Network, particularly at a juncture where it is set to transform the entire ecommerce ecosystem. ONDC’s vision to create a no-barrier, open network through innovation, technology, and a customer-centric approach perfectly resonates with my own values. I look forward to collaborating with the talented team to drive excellence at every phase of the Network’s growth and expansion.”

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