The event will take place on 07^th August at Welcomhotel by ITC Hotels, Delhi (Gurugram) and celebrate bold ideas, indie agencies, and digital innovation 

Mumbai, 05^th August, 2025: Treize Communications, a well-established Communications Consultancy and Public Relations firm, started by Sonam Shah comes onboard as PR Partners for EMERGE 2025. This is the second year of their association with Ad Tech Today’s premium property.

EMERGE is a property by Ad Tech Today which celebrates independent agencies. After the grand success of EMERGE in Mumbai last year, EMERGE 2025 is all set to take place on 07th August at Welcomhotel by ITC Hotels, Delhi (Gurugram). Gurugram will play host to one of India’s most refreshing marketing events – EMERGE 2025, a celebration of independent thinking, bold creativity, and innovation across digital, media, and tech.

Treize Communications will be working in sync with the core team at Ad Tech to help them build a stronger property and also garner media presence in a strategic manner.

This year the event will see various sessions from industry leaders covering topics such as Short-form Content & Commerce, “Thriving Independently: Adapting to Tech, Media Shifts & Competing with Giants, The Future of Performance Marketing, “Unfiltered: What It Really Takes to Run an Independent Agency Today” amongst others.

The one day event will end with The EMERGE Awards. There are some interesting Keynote sessions on the Adtech Industry and Expansion of Independent Agencies in SEA and ME.

Sharing her views on the partnership, Sonam Shah, Founder and CEO, Treize Communications said, “We are glad to partner with Ad Tech Today yet again this year for EMERGE. As an independent agency ourself, we understand the need to have a platform like this which allows a place for bold and interesting conversations. We look forward to this year’s event and excited to see how it unfolds.”

Srikanth Rayaprolu, CEO of Adtech Today said, ““It’s a pleasure to associate once again with Treize Communications for the second edition of EMERGE. Our vision aligns deeply to champion bold, independent voices in marketing which is essential for growth in today’s fast-evolving landscape. With their strategic support, we’re confident EMERGE 2025 will make an even stronger impact.”

EMERGE 2025 will take place from 10 am – 6 pm on 07th August at Welcomhotel by ITC Hotels, Delhi (Gurugram).

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Adfactors PR, India’s largest Public Relations firm, has completed training over 1,000 employees in the application of ChatGPT and other Artificial Intelligence (AI) tools relevant for research, analytics and content-creation. The training was completed in 30 batches spread across Mumbai, Delhi and Bengaluru over the last 45 days.

This endeavour – of empowering every single partner with the practical knowledge of harnessing AI in day-to-day Public Relations consulting – is perhaps a first-of-its-kind initiative by a PR firm in the region.

The training programme was curated and executed in consultation with the School of Communications and Reputation (SCoRe), an education and research institute for public relations.

Adfactors PR co-founder and managing director Madan Bahal said, “As a market-leading firm it is our duty to train our people with the latest techniques and tools on the digital frontier. Our clients must be assured of the best counsel and execution capabilities powered by disruptive AI tools such as ChatGPT. We plan to pursue this as a continuous learning programme as the relevant AI tools are rapidly mutating.”

Hemant Gaule, Dean, SCoRe, commented, “Over the past few months, Adfactors PR and SCoRe have been constantly discussing the power of AI and its implications on how PR was practised. With an upsurge of updates in the GPT model and solutions built on it, we realised the implications were transformative and critical, and it was now imperative to act on it. With proficiency in GPT, these PR professionals will be able to effectively use their time and provide real-time insights and suggestions tailored to their client’s specific needs.”

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