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The agency will take charge of all the communication initiatives & chart PR strategies, oversee media presence, & overall reputation management of the conclave

JITO National Youth Conclave 2024Surat: Surat-based Primex Media Services, a premier Public Relations (PR) agency in India, has been entrusted with the Public Relations (PR) mandate for the highly anticipated JITO National Youth Conclave 2024. The agency will take charge of all the communication initiatives and chart PR strategies, oversee media presence, and overall reputation management of the conclave.

Gaurav Dhariwal, Chairman of JITO Youth Wing, expressed his enthusiasm about the partnership, stating, “The JITO National Youth Conclave 2024 is a landmark event for us. Collaborating with a top-tier PR agency like Primex Media Services ensures that our event will receive the visibility and recognition it deserves. We are excited to work closely with them.”

Nitesh Desai, Director of Primex Media Services, shared his excitement, saying, “We are honored to handle the PR and media relations for such a significant event. The JITO National Youth Conclave-2024 is an essential platform for young entrepreneurs and professionals, and we are committed to amplifying its impact. Our media strategy will ensure that the event reaches new heights of success.”

Key members of the JITO National Youth Conclave includes Pradip Singhi, Ashesh Doshi, Prakash Dungani, Mitesh Gandhi, Veekas Doshi, Dhruv Mardia, and Jenish Jain, who played pivotal roles in organizing the conclave.

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Leading public relations and communication agency, Value 360 Communications has announced its partnership with Digikore Studios, a prominent name in the animation and visual effects industry. The collaboration aims to enhance Digikore Studios’ brand visibility and create a stronger industry presence through strategic PR initiatives.

The association between Value 360 Communications and Digikore Studios is poised to leverage the strengths of both entities, amplifying Digikore’s brand narrative and market reach. Value 360 Communications will employ its strategic communication counsel, media relations expertise, and daily visibility enhancement strategies to ensure Digikore Studios garners the attention it deserves in the competitive Visual Effects industry.

Digikore Studios, known for its excellence in delivering top-notch VFX services for Streaming, Television, Film, Commercials, and Virtual Productions, stands at the forefront of the Visual Effects industry. The market for Visual Effects has been experiencing significant growth, with a valuation of USD 6.7 billion in 2020, projected to reach USD 9.7 billion by 2028, driven by the increasing demand for high-quality content. Catering to clients across North America, Europe, Australia, and Asia, Digikore Studios boasts a team of skilled VFX professionals and holds the distinction of being security cleared by prominent entertainment giants like TPN, Disney / Marvel, Netflix, Amazon, Paramount, Warner, and Sony.

Abhishek More – Founder and CEO – of Digikore Studios said, “We are excited to partner with Value 360 Communications to elevate our PR efforts and brand reputation. Their strategic thinking and domain expertise align perfectly with our vision. We believe this collaboration will strengthen our presence and resonate with our audience more effectively.”

Vasundhara Singh. Sr. Vice President-New Business & Strategy, Value 360 Communications said, “The opportunity to work alongside Digikore Studios, a stalwart in the VFX industry, is a testament to our commitment to excellence. We are determined to bolster Digikore’s brand value through our creative strategies and holistic PR approach. This partnership is an exciting journey that promises mutual growth.”

The strategic collaboration comes at a pivotal time in the entertainment industry, with Visual Effects playing a crucial role in delivering captivating content experiences to global audiences. Through Value 360’s tailored PR strategies, Digikore Studios aims to strengthen its foothold in the VFX market, extend its reach to new horizons, and contribute to the ongoing evolution of the entertainment landscape.

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Eveready India Industries Ltd. has awarded its PR mandate to Adfactors PR.

Eveready India has been an essential part of millions of Indian households for decades. Their commitment to providing high-quality, innovative, and eco-friendly products has earned them a special place in the hearts of consumers across the nation.

After a competitive selection process, Adfactors PR emerged as the chosen public relations partner for Eveready India to partner with the company in its transformation journey as well as re-invent an iconic brand making it relevant & contemporary to the younger audience. Under the mandate, Adfactors PR will provide strategic counsel, media relations, influencer engagement, and services.

“We are thrilled to appoint Adfactors PR as the communication partner for Eveready. It is essential for us to be more visible amongst our target audience and to let our consumers know that we are more than just batteries.” said Anirban Banerjee, senior vice president & business unit head – battery & flashlight. “Given the strategic expertise of Adfactors PR we intend to further strengthen our brand position & recall as well as scale up the arc of influence among key opinion leaders, media and Gen-Z cohorts for our overall business. It is especially important to shape the stories of various new launches, including a state-of-the-art range of Rechargeable Flashlights, Ultima Alkaline Batteries, Coin Batteries, Instacharge Emergency LED bulbs and more.”

Adfactors PR chief executive officer Nijay N. Nair asserted: “As portable energy and smart lighting solutions gain importance, it is an appropriate moment for Eveready India to harness the tremendous power of public relations to expand its footprint. With our pan-India presence, Adfactors PR is well-placed to turbocharge Eveready’s communications campaign and ensure its products gain greater popularity across geographies. Brand Eveready will now build on its glorious century-long legacy and will reach even greater heights over the coming years. We are delighted to take on this mandate.”

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Kaizzen wins PR mandate for Shalimar Paints

Kaizzen, one of India’s leading independent public relations & digital agency, announced on Tuesday that it has been selected as the official public relations partner of Shalimar Paints.

As a pioneer in the paint industry, Shalimar Paints has a rich heritage of over 115 years, known for its exceptional product quality, wide range of colors, and commitment to customer satisfaction. With an aim to further strengthen its position as a market leader, Shalimar Paints has chosen Kaizzen to spearhead their public relations efforts.

Vineet Handa, founder, and CEO, Kaizzen said, “We, at Kaizzen, are humbled to be entrusted by the legacy brand, Shalimar Paints. Weaving the rich history of Shalimar with new-age strategic communications at Kaizzen, we are confident that this partnership will foster a strengthened, long-term relationship. As their PR partners, we are fully committed to empowering Shalimar Paints in its journey of becoming the leading, tech-first paint manufacturing company.”

Talking about the association, Kuldip Raina, director – sales & marketing, Shalimar Paints, said “Shalimar’s legacy spans across every corner of India, encompassing rural and urban areas, and embracing both traditional and modern generations. With Kaizzen’s extensive expertise, we are confident that they will play a pivotal role in shaping strategic roadmaps and implementing communication strategies for Shalimar. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions.”

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Motorola Mobility India has appointed DENTSU CREATIVE PR as its PR agency. The agency won the account following a multi-agency pitch and the brand will be serviced from its Delhi office.

As per the mandate, DENTSU CREATIVE PR will develop and execute Motorola’s communication strategy, manage media relations, and oversee digital campaigns. The agency will leverage its PR expertise to enhance the brand image, boost market visibility, and forge deep connections with the target audience. Combined with Motorola’s history of innovation in the mobile phone sector, this partnership will solidify the brand’s position as a market leader in smartphones. For the record, Motorola is a global leader in smartphone innovation, known for delivering cutting-edge technology, sleek design, and exceptional performance.

Commenting on the achievement, Shivam Ranjan, Marketing Head, Motorola Asia Pacific said, “We are thrilled to have DENTSU CREATIVE PR join our team; their commitment to innovation, strategic thinking, and expertise in the technical space will significantly improve Motorola’s communication. We are eager to work on significant ideas that will take Motorola to new heights.”

Sanjeev Anand, President, DENTSU CREATIVE PR added, “This partnership marks an exciting phase for DENTSU CREATIVE PR, our knowledge, performance, and strategic approach to the constantly changing PR sector perfectly connect with Motorola’s vision and objectives. We look forward to a long-term creative and collaborative journey ahead.”

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Adgcraft has been awarded the prestigious PR mandate for Aarya Automobiles, a leading player in the automotive industry. This partnership aims to elevate Aarya Automobiles’ brand visibility and strengthen its reputation in the market.

Under this partnership, Adgcraft’s specialized EV PR wing will work hand in hand with Aarya Automobiles to drive branding, communication, and market positioning initiatives. Adgcraft stated that its team comprises over a decade of experience in the EV Content Management and Media Relations domains, and they will work closely with the Aarya Automobiles team to efficiently leverage the launch.

With this collaboration, Aarya Automobiles and Adgcraft aim to generate widespread awareness about ‘Commander’ and its features.

Speaking on the collaboration, Tushar Chhabhaya, Director, Aarya Automobile, said, “As a founder of Aarya Automobile, I am thrilled to announce our partnership with Adgcraft as our PR agency. In this dynamic world of automobiles, it is crucial to have a team that understands our vision, values, and the pulse of our industry. Adgcraft’s expertise in crafting compelling narratives, its strategic approach, and their commitment to excellence align perfectly with our brand. Together, we will accelerate our reach, captivate our audience, and drive our success to new horizons. This collaboration marks the beginning of an exciting journey, and I am confident that Adgcraft will play a pivotal role in propelling Aarya Automobile to greater heights.”

“We are honored to be chosen as Aarya Automobiles’ communication partner for the launch of ‘Commander.’ It is an extraordinary EV bike that represents the future of sustainable transportation, Our team is dedicated to creating a strategic communication plan that will captivate the audience, showcase the unique features of ‘Commander,’ and establish Aarya Automobiles as a leader in the EV market,” said. Abhinay Kumar Singh, Managing Director, Adgcraft.

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Value 360 Communications bags the PR mandate for Erekrut

Value 360 Communications has bagged the mandate to oversee PR and brand-related activities for Erekrut. As a part of the mandate the agency will manage the brand’s corporate and technology reputation, daily visibility enhancement, strategic communication counsel, and media relations.

Erekrut, known for its innovative approach to recruitment, aims to revolutionize the hiring process by leveraging advanced technology and data-driven insights. With a strong emphasis on quality talent acquisition and seamless candidate experience, Erekrut has emerged as a trusted platform for both employers and job seekers.

The decision to on board Value 360 Communications with the PR mandate followed an extensive and meticulous review process. It is attributed to the agency’s deep domain knowledge and strategic approach to driving brand messaging across the target audience.

Ravinder Goyal, co-founder, Erekrut said, “We’re excited to partner with Value 360 Communications to enhance our PR and brand reputation. Their domain expertise and strategic approach will help promote our brand narrative in a better way. We are impressed by their creativity, planning, and attention to detail. We anticipate a fruitful partnership ahead.”

Vasundhara Singh, senior vice president, Value 360 Communications said, “We are thrilled to be associated with Erekrut. Leveraging our extensive experience serving numerous HR Tech clients, we are confident to further augment their brand equity and help them scale up. We look forward to joining Erekrut on their inspiring journey of providing best-in-class HR Tech solutions to businesses & institutions operating across India.”

Since its inception, Erekrut has experienced remarkable growth, transforming into a thriving pre-hiring assessment platform that has captured the attention of investors and gained a substantial jobseeker base of 1million plus and 1000+ active recruiters and 400+ campuses across India. It secured an impressive pre-seed funding of $433.33K from Delhi-based Angel Investors, including fresh investment from promoters. The company has been shortlisted for a highly coveted Accelerator program in the US. With a co-founder boasting over 30+ years of industry experience in Sales, Brand Development, and Corporate Relations, Erekrut is well-equipped for success. Through its pre-hiring assessments, continuous candidate engagement, and effective communication channels it streamline the interview process and maximize the efficiency of candidate selection. Erekrut is connecting the entire eco-system; Recruiters, Job Seekers and Campuses across with zero time and money wastage in filtering out the right candidates using job role based assessments with complete application tracking systems and candidate’s profiling based on their activities at Erekrut.

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PR Professionals wins the Digital Media Mandate for Bihar Watershed Development Society (BWDS)

Gurgaon/Patna, 24th May 2023: India’s leading integrated communications agency PR Professionals (PRP), the flagship of the PRP Group has been awarded the digital media mandate for the Bihar Watershed Development Society (BWDS) in a multi-agency pitch. The scope of work includes managing the overall social media presence of BWDS and enhancing its online reputation. PRP will leverage its expertise in digital communication strategies to further strengthen the outreach and impact of BWDS in the digital sphere.

The Bihar Watershed Development Society (BWDS) is a state-level agency established under the Directorate of Soil Conservation, Agriculture Department, and Government of Bihar. It plays a crucial role in planning, implementing, and monitoring all Watershed Development programs in the state.

Bankatesh Narayan Singh, CEO, of Bihar Watershed Development Society (BWDS) shared “We are happy to have PR Professionals as our social media partner in our mission to work towards improving rainfed degraded land, strengthen local institutions, and enhance watershed project efficiency”

“We are delighted to have been chosen as the digital media partner for the Bihar Watershed Development Society. We believe that effective communication and leveraging digital platforms are crucial for creating awareness and driving positive change. We look forward to working closely with BWDS to achieve their goals and make a meaningful impact in the field of watershed development.” shared Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals

PR Professionals recently won the PR mandate of Patna Metro, it also inaugurated its new office in Patna in line with its expansion in the state of Bihar. The BWDS’s mandate has further strengthened PRP’s footprints in the state of Bihar. PRP at present is handling the digital and PR mandate of the Bihar State Education Board (BSEB), Bihar Agricultural Management & Extension Training Institute (BAMETI), Paras Hospitals, and GSTN among others in Bihar.

PR Professionals was recently awarded as the fastest-growing PR agency in India at India Public Relations and Corporate Communications Conference and Awards (IPRCCA) 2022. Delivering quality and excellence since 2011, PR Professionals is a 360-degree public relations and communication agency that has also initiated multiple philanthropic activities as well. It excels at providing end-to-end branding and tailor-made public-relations solutions that enable businesses to become market leaders. Starting with humble beginnings, PRP now has 12 offices in India and six offices in offshore locations. Its 150-member-strong team shares Tiwari’s passion for making a difference in society.

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Cha-Chi India, a leading communications firm has earned the prestigious PR mandate for Anko, Australia’s homeware brand. The campaign aims to establish Anko as a household name throughout India, positioning its hundreds of products spanning a range of categories aptly.

Under the mandate, Cha-Chi will help Anko create authentic nationwide visibility through traditional and online media initiatives. The drive is set to put Anko’s products on the map while also emphasizing the company’s commitment to affordable, quality homeware.

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