~ Supporting Vashi’s next phase of growth and transformation, the consultancy will lead the strategic communications and social media mandate to amplify corporate visibility ~

Mumbai, 30 June, 2026: Founded as a single-source provider of electrical components, Vashi Integrated Solutions has grown into one of India’s most reliable B2B procurement and sourcing partners.   A digitally enabled, technology-driven procurement ecosystem with multi-category offerings and pan-India service capability, the company has appointed Pitchfork Partners Strategic Consulting as its strategic communications partner.

Once known as Vashi Electricals Private Limited, the company’s evolution into Vashi Integrated Solutions (Vashi) reflects a transformation that goes well beyond a name. Over the decades, Vashi has built the scale, operational capabilities, and expertise to serve India’s growing industrial, infrastructure, and energy sectors, establishing itself as a trusted procurement partner across industries. With a strong customer-first, solution-oriented approach and deep local presence, the company has served over 2 lakh customers over its lifetime. The partnership with Pitchfork Partners, spanning across corporate communications, media engagement, and visibility, is a strategic move for Vashi to bring its market presence in line with the business it has built.

Commenting on the partnership, Suraj Dodeja, CEO, Vashi Integrated Solutions, said: “What we have built today is far more expansive than where we began. It is a business that has earned the trust of its customers by delivering consistently, across every commitment we’ve made. As Vashi continues to evolve and expand, this partnership will help us communicate that journey with greater clarity and consistency. Strategic communication plays an important role in strengthening visibility, deepening stakeholder engagement, and supporting the next phase of our growth.”

Sharing his views on the partnership, Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “Vashi Integrated Solutions represents a modern evolution in India’s sourcing and procurement needs, blending tradition, technology-driven capabilities, and a customer-first approach. We look forward to collaborating with a company that has consistently driven business growth across the industrial, infrastructure, and energy sectors for more than four decades. We aim to create a clearer and more prominent corporate narrative that reflects Vashi’s scale, innovation, and long-term vision.”

The post Vashi Integrated Solutions Appoints Pitchfork Partners as their Strategic Communications Partner appeared first on India Communication Forum.

Bajaj Auto awards communication mandate for Triumph Motorcycles to Pitchfork Partners

Pitchfork Partners Strategic Consulting LLP has been awarded the India communication mandate for UK-owned motorcycle manufacturer, Triumph Motorcycles, by Bajaj Auto. This widens the existing partnership between Pitchfork and Bajaj Auto, the world’s most valuable two-and three-wheeler company.
Pitchfork already manages Bajaj Auto’s corporate and brand communication mandates for its own range and the KTM brand.

Recently, Triumph transferred its India sales and marketing operations to Bajaj Auto. The two auto majors in 2020 had announced a strategic partnership to jointly create a new range of mid-sized Triumph Motorcycles, and the transfer marks a new phase of the partnership.

Pitchfork Partners will work with the Triumph team at Bajaj Auto to strengthen its reputation and increase brand visibility in India. The consultancy will manage corporate and product communication, including products that will be launched under the partnership.

Triumph Motorcycles, the British motorcycle brand established in 1902, has always set the standard for category-winning machines that combine design, character, desirability and performance to create truly distinctive motorcycles.

True to its brand ethos, each product in the Indian market is dedicated to delivering a great riding experience through the fusion of a well-balanced, easy-to-handle chassis and strong, flexible engines. The result is an inspiring range of motorcycles delivering usable performance blended with character.

Jaideep Shergill, Co-Founder, Pitchfork Partners, added, “Triumph’s transfer of sales and marketing operations to Bajaj Auto is a huge milestone. We are excited to work with these iconic automobile brands. Working with Bajaj Auto on its corporate and brand mandate has been truly invigorating and we are very excited to now also take on the Triumph mandate.”

Pitchfork Partners is a strategy consultancy focused on client reputation, which it believes is the key differentiator between business success and failure. The automotive industry is thriving in India with several brands aiming to increase mindshare.

Pitchfork Partners specialises in understanding business needs and aligning communication to business goals, championing reputation building, management and protection. The consultancy sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.

The post Bajaj Auto awards communication mandate for Triumph Motorcycles to Pitchfork Partners appeared first on India Communication Forum.