India, 24 June 2026: CoinSwitch’s parent company PeepalCo, today announced the appointment of Tushar Verma as Vice President – Banking & Institutional Business. The appointment comes as the company continues to expand its offerings and strengthen partnerships across India’s financial ecosystem. At PeepalCo, Tushar will focus on HNI & Institutional Business lines, drive Strategic Alliances, and curate scalable banking frameworks that strengthen operating capabilities and support business growth.

Tushar, a seasoned banking and fintech leader with over two decades of experience across financial services, digital banking, domestic and cross-border payment infrastructure have been into leadership roles earlier as well.

Prior to joining PeepalCo, he served as Chief Executive Officer at Bankit Technologies Pvt. Ltd. and earlier as Chief Business Officer at Niyo Solutions Inc. He has also held senior positions at Kotak Mahindra Bank and HSBC Bank before moving into the fintech sector. Throughout his career, Tushar has successfully driven business growth, forged strategic partnerships, led product innovation, and executed large-scale business expansion initiatives.

Commenting on the appointment, Ashish Singhal, Co-founder and CEO, CoinSwitch, said “As we continue expanding our offerings, strengthening our banking and institutional capabilities remains a strategic priority. Tushar brings deep experience across banking, fintech and payments, along with a proven track record of building partnerships and scaling businesses. His expertise will be instrumental in strengthening our ecosystem relationships and supporting our next phase of growth”. We are delighted to welcome Tushar to CoinSwitch.” 

Verma said “CoinSwitch has built a strong foundation by focusing on simplicity and customer trust, while consistently expanding its offerings to meet the evolving needs of modern investors. I see significant opportunities to deepen collaboration across the financial ecosystem and create greater value for customers. I am excited to join CoinSwitch at this stage of its journey and look forward to contributing to its next phase of growth.”

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Conceptualized in partnership with the ad agency Enormous, the campaign is designed to reach millions.

India, 12^th June 2024: PeepalCo’s investment app, Lemonn, is launching its first-ever ICC Men’s T20 World Cup 2024 campaign, ‘Zero rupaiye ka kharcha, Duniya bhar mein charcha’, exclusively on Disney+ Hotstar from June 9th to June 29th, 2024. The campaign will take viewers’ trip down memory lane with iconic Bollywood classics reimagined to create a stronger brand recall and awareness.

The overall campaign includes building a strong presence on online portals and social media channels, along with multiple partnerships to amplify reach and awareness. Additionally, Lemonn will feature investor protection tips during the World Cup on Disney+ Hotstar, helping viewers make informed investment decisions. The goal is to reach millions of viewers, positioning Lemonn as a standout choice in the investment landscape.

Talking about the campaign, Devam Sardana, Business Head, Lemonn said, “This campaign marks a significant step for Lemonn as we reach a wider audience of potential investors. Cricket and Bollywood resonate deeply with Indians, and by harnessing the excitement around these two passions, we hope to reach people across the length and breadth of the country.”

Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) and zero trading fee for one year to all its users. The campaign will emphasize this exceptional offer, specifically targeting beginners to help them start their investment journey.

He added “We’ve created a simple and intuitive platform to facilitate better discovery and easy decision-making for our users. Our zero-brokerage and no-account opening fees are specifically aimed at first-time investors, allowing them to start their investment journey with confidence.”

Conceptualized along with the ad agency ‘Enormous’, the campaign underscores Lemonn’s strategic move to leverage the ICC Men’s T20 World Cup’s popularity, ensuring widespread brand visibility and engagement while highlighting its innovative approach to making investments accessible and appealing.

Lemonn is an investment app, launched by PeepalCo this year, a house of brands building wealth tech products for India. The app is designed to simplify the process of discovery and decision-making for new and experienced investors, offering easy access to investments in stocks and mutual funds.

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