~Goal to drive digital transformation & intuitive customer engagement for Communication Service Providers~

Mumbai, India, September 18^th, 2023: Prodapt, the largest and fastest-growing specialized firm in the Connectedness industry, has entered into a partnership to enable ServiceNow to expand its telecom, media and tech (TMT) business to help Communication Service Providers (CSPs). The expanded scope will drive digital workflows for greater operational agility, enhanced productivity, and intuitive customer experiences.

Now, CSPs can help employees do more at work by strengthening business workflows, removing siloes between functions and digitizing tasks, besides raising operational predictability through an exclusive set of cloud- and network-first Prodapt accelerators. For customers, they can offer digital-first, proactive experiences that feel light, intuitive, and effortless.

Prodapt’s proven consulting and deployment expertise in ServiceNow’s telecom, media and tech product suite will help transform customers’ Telecom Order Management, Telecom Asset Management, Telecom Service Management, Telecom Services Operations Management, and Governance, Risk, and Compliance processes, making them scalable and easy to maintain. With a sizeable team of certified ServiceNow consultants and network architects, Prodapt is executing ServiceNow-driven transformation projects with the largest CSPs across the globe.

“In the dynamic & complex Communications industry, CSPs need to build collaborative environments that help deliver great experiences. With ServiceNow’s cloud-native software & Prodapt’s unique telecom DNA and solutions, they can now accelerate digital transformation at the speed & scale necessary to win in the digital age,” Rajiv Papneja, CTO of Prodapt, said.

“We are thrilled to partner with the team at Prodapt to deliver an outstanding customer experience and drive digital transformation at an unprecedented speed in the Telecom industry,” said Erica Volini, Senior Vice President, Global Partnerships at ServiceNow. “Together, we’re addressing CSPs’ biggest digital transformation challenges – helping them leverage digital workflows to make a more intuitive and productive employee and customer experience.”

About Prodapt

Prodapt is the largest and fastest-growing specialized player in the Connectedness industry. With its singular focus on the domain, Prodapt has built deep expertise in the most transformative technologies that connect our world.

Prodapt is a trusted partner for enterprises across all layers of the Connectedness vertical. We design, configure, and operate solutions across their digital landscape, network infrastructure, and business operations – and craft experiences that delight their customers.

Today, our clients connect 1.1 billion people and 5.4 billion devices, and are among the largest telecom, media, and internet firms in the world. Prodapt works with Google, Amazon, AT&T, Verizon, Vodafone, Liberty Global, Liberty Latin America, Claro, Lumen, Windstream, Rogers, Telus, KPN, Virgin Media, British Telecom, Deutsche Telekom, Cisco, Adtran, Samsung, and many more.

A “Great Place To Work® Certified™” company, Prodapt employs over 6,000 technology and domain experts in 30+ countries across North America, Latin America, Europe, Africa, and Asia. Prodapt is part of the 128-year-old business conglomerate The Jhaver Group, which employs over 30,000 people across 80+ locations globally.

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The partnership will cater to the growing demand for Poker content coming from metros as well as Tier-II and Tier-III cities in India

22nd August 2023: PokerBaazi, India’s No.1 online poker platform, today announced a first-of-its-kind strategic partnership with PokerGO®, the world’s largest poker streaming OTT content company based out of Las Vegas, Nevada. The partnership will see PokerGO and PokerBaazi bring top poker content in the Hindi language to Indian audiences. With the objective of amping up the growing awareness of poker in India, this collaboration will showcase gripping content covering some of the world’s best poker players.

The partnership comes at a time when PokerBaazi is witnessing growth not just from metros but from Tier-II and Tier-III cities in India.

Owing to this strategic partnership with PokerGO, Indian poker enthusiasts can now indulge in the thrill and excitement of poker action anytime, anywhere, from prestigious tournaments like the World Series of Poker to renowned poker series such as High Stakes Poker, Poker After Dark, and more. The content will be released in Hindi and will go live on PokerGO India’s social media handles as well as on the PokerBaazi application.

“Together with market leader PokerBaazi, we form the strongest and most robust poker entertainment offering servicing India,” said Mori Eskandani, President of PokerGO. “Poker is a global game, and India’s appetite for the game is no secret and only going to grow. We are proud to partner with PokerBaazi and expand poker’s reach.”

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Axis My India has announced its new platform — People Empowerment Platform (PEP) — based on Google technology. This includes government social welfare schemes, basic day-to-day amenities, employment opportunities, and healthcare benefits, and has the potential to benefit up to 250 million Indian citizens across the country.

Built on Google Cloud’s scalable and secure infrastructure, Axis My India’s People Empowerment Platform (PEP) application will use Google Cloud’s generative AI (GenAI) technology to provide relevant information about government schemes and desired communication/content to citizens based on their individual and family needs. In order to be useful to people across geographies, the PEP will be designed to support 13 regional languages employing Google translation API and Vertex AI for real-time translation and transliteration of information. This two-way communication will facilitate enhanced engagement with Axis My India’s Mission ‘To Actively Contribute Every day to Transform a Billion Lives’ by acting as a digital and physical ‘Jan Suvidha Kendra’ (Public Welfare Centre). The roll-out of PEP will be supported by Axis My India’s network of local offices in more than 700 districts across India.

Speaking on the partnership, Pradeep Gupta, Chairman and Managing Director, Axis My India, said, “Our collaboration with Google marks a pivotal moment in our pursuit to positively impact the lives of a billion Indians. By leveraging Google Cloud technologies, we aim to create an inclusive platform that truly empowers citizens with authentic information and solutions based on their needs. Axis My India’s massive scale and expertise affords us an unprecedented opportunity to bring information equity between rural and urban India through our platform. We are certain that we will achieve our ambitious goal of acting as a digital super-app for all 250 million Indian households.”

“Google Cloud offers a wide range of services that can benefit business in terms of scalability, flexibility, security, performance, innovation and support. Rising mobile connectivity presents the opportunity to create an inclusive, equitable, and safer internet for everyone, no matter their literacy, language, or location. We are excited to work with Axis My India to help advance their vision with the People Empowerment Platform, backed by state-of-the-art Gen AI Cloud technologies from Google Cloud. This will help them bring government services and programs to more Indians across the country,” said Bikram Singh Bedi, Managing Director, Google Cloud India.

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Digital Refresh Networks Clinches Digital Mandate for HeidelbergCement India

Digital Refresh Networks, a prominent digital marketing agency, has emerged victorious in securing the digital mandate for HeidelbergCement India, a leading player in the cement manufacturing industry.

The partnership between Digital Refresh Networks and HeidelbergCement India heralds a new chapter in the company’s digital journey, aimed at bolstering its online presence and engagement. Renowned for its commitment to quality and innovation, HeidelbergCement India seeks to leverage Digital Refresh Networks’ expertise to navigate the dynamic digital landscape and connect with its audience in more meaningful ways.

Talking about this collaboration, the MD of HeidelbergCement India, Mr. Joydeep Mukherjee said, “DRN has demonstrated an exceptional understanding of our brand guidelines and aptly addressed our market positioning concerns. Their pitch impressed us by meeting our creative requirements and paving the way for promising outcomes. By aligning our creative and media efforts, we anticipate to gain a competitive edge in the markets.”

Mr. Barin Mukherjee, CEO of Digital Refresh Networks, envisions a promising future for this partnership. He said that “We are honored to collaborate with HeidelbergCement India and are looking forward to create the right messaging and look at communication which resonates with local markets. Our team is all set to create digital experiences with influencers and individual homeowners and drive consideration for the brand. We are all set to together achieve unprecedented success together.”

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New Delhi, 3rd August, 2023: Fostering a culture of compassion and altruism within the organisation, KaizzenCare, a social initiative by Kaizzen (India’s leading integrated communications firm), partnered with the MOHAN Foundation to organize an organ donation awareness campaign. The month-long activity commenced on Wednesday, 2nd August 2023, with a special session on the significance of organ donation by Ms Pallavi Kumar, Executive Director of MOHAN Foundation.

Over 150 employees of Kaizzen joined the session, actively engaging in the discussion and gaining valuable insights. Throughout the month, the campaign aims to motivate the clients, communication fraternity, key stakeholders, employees, friends and families about the life-saving impact of organ donation and encourage them to pledge to the cause.

Sharing his thoughts, Mr Vineet Handa, Founder and CEO of Kaizzen said, “Donating an organ is a selfless and noble deed. The gift of life is a priceless present that you can bestow upon anyone. It is an opportunity to live on in the cherished memories and warm smiles of those whose lives your singular act can transform, even after you have departed to the heavenly abode. There could not be any greater joy than this.”

“Organ donation across the world faces numerous challenges that hinder its widespread implementation. We, as communicators, shoulder the responsibility to spread awareness and motivate. We have the potential to influence people, initiate the change we want to see in society, and create an impact. Through this initiative, we aspire to raise awareness and motivate everyone to participate in it. We are thankful to the MOHAN Foundation for such an enlightening session on this crucial subject,” he added.

India has one of the world’s lowest rates of organ donation worldwide, standing at approximately 0.52 per million population. Consequently, the demand for organ donation surpasses its supply. Apart from lack of awareness, factors like cultural beliefs, inadequate infrastructure, collection issues, and transportation difficulties contribute to the low rates of organ donation in India.

Underlying the importance of organ donation, Ms. Pallavi Kumar, Executive Director of MOHAN Foundation said, “Considering the size of India’s population, the number of people opting for organ donation is significantly low. There is a need to raise awareness regarding organ donations to motivate them to participate in this noble cause. We can achieve success only by fostering positive communication and engagement. Together, let us strive to make a difference and save precious lives.”

MOHAN Foundation, a Chennai-based not-for-profit organisation, is a pioneer in the field of organ donation and transplantation in India. It is committed to increasing the reach of the Transplantation of Human Organs & Tissues Act (THOTA). The Government of India passed this act in 1994 to widen the scope of organ donation and put an end to commercial dealings in organs. The objective of the foundation is to create public awareness among a cross-section of the population, train healthcare professionals in transplant coordination, raise resources to promote organ donation efficiently, and more.

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BBC Player and BBC Kids will be bringing hours of great British content to Indian audiences in one place for the first time, available in India as an add-on subscription through Prime Video Channels

Mumbai – July 20, 2023 – Prime Video, India’s most loved entertainment destination, and BBC Studios today launched BBC Player and BBC Kids on Prime Video Channels in India. The subscription-based service will provide Indian viewers a curated line-up of popular British content spanning from world-class original British dramas, comedy, documentaries, factual shows, entertainment to lifestyle programming and children’s shows – all on a single destination, for the first time in India. Prime members can now purchase an annual add-on subscription to BBC Player for INR 599 and enjoy full access to BBC Kids as well. Alternatively, members can also subscribe to BBC Kids only for INR 199 annually.

BBC Player will be an all-encompassing multi-genre content offering inclusive of BBC Kids, an international children’s brand from BBC Studios. Get ready to be entertained by new and old favourites! Be intrigued by crime thriller Six Four, get access to content for the first time in India such as British political thriller The Diplomat, and enjoy humorous titles such as comedy-drama Chivalry and comedy sitcom Citizen Khan. These will sit right alongside plot-driven, engrossing suspense and thriller shows such as Sherlock, Unforgotten starring Sanjeev Bhaskar, and BAFTA award winning Happy Valley. Don’t miss out on the world’s biggest motoring show Top Gear, the cliff-hanging baking battle on The Great British Bake Off and a lot more on the platform. What’s more, a documentary on Donald Trump, The Trump Show, medical comedy drama and BAFTA TV award winning This is Going to Hurt starring Ben Whishaw, mystery drama The North Water starring Colin Farrell, romance drama The Pursuit of Love starring Lily James and Dominic West, real-life experiences of London’s West Indian community in Small Axe with John Boyega, docu-series on climate activist Greta Thunberg Greta Thunberg: A Year to Change the World, and dance entertainment show Strictly Come Dancing, the original British version of Jhalak Dikhhla Jaa.

BBC Kids will offer BBC Studios’ well acclaimed kids’ shows targeted toward the age group of 0-12 years, as a separate subscription. Shows such as Hey Duggee, Go Jetters, JoJo & Gran Gran, Sarah & Duck, Junior Bake Off, among others.

On announcing the launch, Stanley Fernandes, Vice President, Distribution BBC Studios, South Asia, said, “We are excited to bring BBC Player and BBC Kids for the very first time to audiences in India. We couldn’t be more thrilled to partner with Prime Video to launch these subscription-based video on demand services. These brands will offer a curated, multi-genre content line-up, offering the best of British entertainment to the discerning Indian audience.  Subscribed members will gain access to some of BBC Studios’ latest hits as well as our classics shows, including our well acclaimed wealth of kids’ entertainment, all under one roof.  We have seen the success of these brands in other markets globally and we can’t wait to see the excitement in India with this launch on Prime Video Channels.”

Prime members can purchase an add-on subscription to BBC Player which also provides access to BBC Kids at INR 599 annually, or they can purchase a standalone add-on subscription to BBC Kids at INR 199 annually.

“Since its launch in India, Prime Video Channels has seen exponential growth in India with people subscribing to Channels of their choice from the length and breadth of the country. Our customers also have the convenience to access a significantly wider selection of Indian and international content through the 20 Channels. In fact, multiple global streaming services have chosen to launch and expand their reach in India with Prime Video Channels,” said Vivek Srivastava, Head – Prime Video Channels, Prime Video, India. “In sync with our philosophy of super-serving our customers with even greater choice and accessibility, we are thrilled to collaborate with BBC Studios. Their wide range of programming is highly renowned and enjoyed by audiences world over. With the launch of BBC Player and BBC Kids, Prime members in India too, will be able to enjoy their favourite British content on a single destination for the first time.”

Prime Video Channels benefits for Prime members include:

● No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.

● More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

● Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.

● More Choice: With Prime Video Channels, Prime members can access thousands of additional titles across 20 OTT services, including BBC Player, BBC Kids, Animax + GEM, Lionsgate Play, discovery+, Eros Now, DocuBay, ManoramaMAX, hoichoi, MUBI, AMC+, ShortsTV, VROTT, Acorn TV, NammaFlix, Stingray All Good Vibes, iwonder, Curiosity Stream, MyZen TV, and Museum TV.

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Everest Bags Purva Land’s Creative and Digital Account

Everest Brand Solutions has been awarded the creative and digital account of Purva Land, a prominent real estate developer. This partnership marks a significant milestone for both organizations and sets the stage for innovative and impactful marketing campaigns in the real estate sector.

Purva Land has established itself as a trusted name in the real estate industry, known for its exceptional residential and commercial projects. With a commitment to quality, innovation, and customer satisfaction, Purva Land aims to redefine the real estate landscape. To support their vision, they have chosen Everest as their creative and digital partner.

Ruchira Raina who oversees Everest said, “Purva Land is a very interesting communication challenge. The profile of plotted land buyers is uniquely different. Team Everest will focus on growing this Purva Land proposition exponentially.”

Rahul Vengalil, executive director, Everest Brand Solutions said, “Everyone on the Everest team is excited about the Purva Land win. We are already getting ready to put out some very good and action-oriented creatives on the brand.”

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Vivo India appoints Wunderman Thompson India as its Agency on Record

Smartphone brand, Vivo India has appointed Wunderman Thompson India as its Agency on record (AOR). Following a multi-agency pitch process, Wunderman Thompson emerged as the agency to handle brand Vivo’s product portfolio and will handle three product series (V series, Y series, and Series T).

Wunderman Thompson will be in charge of conceptualizing and carrying out integrated marketing campaigns and digital initiatives for the brand. The agency will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership.

Commenting on the win, the chief client officer of WT South Asia & managing partner – WT Delhi, Joy Chauhan, said, “It’s a proud moment to partner with vivo in a highly competitive category. At Wunderman Thompson, we inspire growth for ambitious brands, and we are excited about partnering with Vivo to provide business solutions and drive growth for the brand. With Vivo on an exciting growth trajectory, we are thrilled to be part of their growth journey and create stellar work on their new range of products.”

Commenting on this partnership, the head of marketing communications, at Vivo India, Karun Arora said, “Consumer is at the heart of everything we do at Vivo. During the pitch, the Wunderman Thompson team presented a consumer-centric integrated approach that resonated with us. We are excited to welcome them as our AOR on product series, I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”

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Pumpkin, a dynamic and innovative creative agency has announced its strategic partnership with Springwel, a prominent name in the mattress and bedding industry. This collaboration marks a significant milestone as Pumpkin takes charge of the creative, digital, and offline collateral duties for Springwel, aiming to transform its brand presence and engagement across multiple platforms.

The agency will create a communication strategy to take on a three-pronged objective which is to create awareness about the brand & the value provided to the consumers to increase sales. It involves creating and implementing unique brand campaigns and influencer marketing strategies, designing offline collateral, overseeing online reputation management, and curating brand strategies to perfection.

Ananta Capital’s CMO, Ankit Kapoor on this partnership said, “As a brand, we have always prioritised excellence and innovation. We believe that this partnership with Team Pumpkin will propel Springwel to new heights with innovative marketing ideas. We joined hands with the agency to curate brand strategies that resonate with our audience and reflect our core values. Springwel combined with Team Pumpkin will drive innovation in storytelling, customer engagement, and market dominance, ushering in a new era of success.”

Swati Nathani, chief business officer and co-founder, Team Pumpkin said, “We are delighted to win one of the leading innovative mattress brands. Our team begins its journey of creating and implementing unique brand campaigns and influencer marketing strategies that will captivate audiences and drive brand recognition. With our expertise and creativity, we aim to leverage Springwel’s brand strategies to bring it to new heights in the market. Our team is committed to delivering outstanding results for a lasting impact for Springwel as trusted partners and co-founders of its success.”

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Kaizzen wins PR mandate for Shalimar Paints

Kaizzen, one of India’s leading independent public relations & digital agency, announced on Tuesday that it has been selected as the official public relations partner of Shalimar Paints.

As a pioneer in the paint industry, Shalimar Paints has a rich heritage of over 115 years, known for its exceptional product quality, wide range of colors, and commitment to customer satisfaction. With an aim to further strengthen its position as a market leader, Shalimar Paints has chosen Kaizzen to spearhead their public relations efforts.

Vineet Handa, founder, and CEO, Kaizzen said, “We, at Kaizzen, are humbled to be entrusted by the legacy brand, Shalimar Paints. Weaving the rich history of Shalimar with new-age strategic communications at Kaizzen, we are confident that this partnership will foster a strengthened, long-term relationship. As their PR partners, we are fully committed to empowering Shalimar Paints in its journey of becoming the leading, tech-first paint manufacturing company.”

Talking about the association, Kuldip Raina, director – sales & marketing, Shalimar Paints, said “Shalimar’s legacy spans across every corner of India, encompassing rural and urban areas, and embracing both traditional and modern generations. With Kaizzen’s extensive expertise, we are confident that they will play a pivotal role in shaping strategic roadmaps and implementing communication strategies for Shalimar. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions.”

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