Motorola Mobility India has appointed DENTSU CREATIVE PR as its PR agency. The agency won the account following a multi-agency pitch and the brand will be serviced from its Delhi office.

As per the mandate, DENTSU CREATIVE PR will develop and execute Motorola’s communication strategy, manage media relations, and oversee digital campaigns. The agency will leverage its PR expertise to enhance the brand image, boost market visibility, and forge deep connections with the target audience. Combined with Motorola’s history of innovation in the mobile phone sector, this partnership will solidify the brand’s position as a market leader in smartphones. For the record, Motorola is a global leader in smartphone innovation, known for delivering cutting-edge technology, sleek design, and exceptional performance.

Commenting on the achievement, Shivam Ranjan, Marketing Head, Motorola Asia Pacific said, “We are thrilled to have DENTSU CREATIVE PR join our team; their commitment to innovation, strategic thinking, and expertise in the technical space will significantly improve Motorola’s communication. We are eager to work on significant ideas that will take Motorola to new heights.”

Sanjeev Anand, President, DENTSU CREATIVE PR added, “This partnership marks an exciting phase for DENTSU CREATIVE PR, our knowledge, performance, and strategic approach to the constantly changing PR sector perfectly connect with Motorola’s vision and objectives. We look forward to a long-term creative and collaborative journey ahead.”

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Havas Media Network India, the specialised media arm of Havas India, has been awarded the integrated media mandate for inDrive, a global mobility and urban services platform, following a global multi-market, multi-agency pitch.

Under the strategic leadership of Harbir Singh Rai, President-North, Havas Media India, the agency’s Gurugram office will oversee the inDrive mandate. Their responsibilities will encompass driving the brand’s offline (OOH, Radio, Print, TV) and online media strategies, aiming to enhance public awareness and visibility.

inDrive currently operates across 10 cities in India including New Delhi, Mumbai, Chennai and Ludhiana. Their primary objective is to minimise barriers, to aid new user acquisition and foster trust and transparency by offering every user to negotiate a fare for their ride.

To achieve this, inDrive aims to raise awareness of its distinctive features among both transportation service providers and customers, thereby establishing its presence in the market.

Expressing their confidence in the collaboration Avik Karmakar, GTM Manager – South Asia, inDrive said, “According to a study conducted by the sensor power data, inDrive is the second-largest ridesharing app in the world by downloads, which demonstrates that the market is receptive to newer and more convenient options. That’s where we come in. We are excited to work with Havas Media Network India and are looking forward to a successful collaboration, combining our vision of being a company that is focused on people, performance and purpose with Havas’ extensive experience and market expertise.”

Emphasizing the agency’s commitment to establishing trust and delivering relevant outcomes for clients, Mohit Joshi, CEO, Havas Media Network India, said, “At Havas Media Network India, we believe in building meaningful connections and driving tangible results for our clients. We understand their needs and challenges and, combined with our extensive capabilities, we will strive to deliver business growth for inDrive. We are proud to be associated with a brand like inDrive that is driven by a commitment to doing good for society through fair practices and transparency.”

Commenting on breaking into the fiercely competitive industry in which inDrive operates, Uday Mohan, Managing Director of Havas Media India, said, “inDrive is a strong contender in a highly competitive market. Breaking into this space presents an exciting challenge, and Havas Media India is well-equipped with a team of experienced professionals to design and implement solutions that cater to the brand’s requirements and deliver the desired ROI.”

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Social Panga bags digital marketing mandate for Carl Zeiss Vision Care India

Social Panga, has bagged the digital marketing mandate for Carl Zeiss Vision Care India, the German manufacturer of optical systems and optoelectronics. The account was won post a multi-agency pitch.

Social Panga is now responsible for scaling the brands digital presence and come up with innovative strategies and narrative. This will include crafting brand communication, response, and reputation management. Further, the agency will strive towards building the brand as the go-to eyecare segment in India, truly helping people ‘See beyond.’

Speaking about the new partnership, Ritesh Dwivedi – head of marketing (Carl Zeiss Vision Care India), said, “ZEISS Vision Care India has a clear vision: To be the country’s leading eyecare solutions provider, with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we will be able to bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better, in newer ways. We intend to have a deeper consumer connection and leverage social media as well as other digital channels to strengthen our customer relationships.”

On bagging the mandate, co-founder of Social Panga, Himanshu Arora, said, “ZEISS is a stimulating addition to our portfolio, and we see eye-to-eye on creating a strong digital presence across social media platforms and other channels. Our vision for the brand is to provide a strategic and creative positioning that narrates the brand story in an intriguing and engaging manner. We are working towards building strong connections and lasting brand loyalty with their wider target audience. Here’s to ‘Seeing beyond’ the ordinary with focus and clarity!”

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