Honors Wavemaker India and Mondelez India Foods Pvt. Ltd. at EMVIE Awards 2025

~ Wavemaker India is The Best Media Agency Of The Year; Mondelez India Foods Pvt. Ltd.  is The Best Media Client Of The Year ~

~ Initiative Media (India) Private Limited was awarded the Grand EMVIE for Amazon Prime Video – Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur ~

~ The EMVIE for Diversity Equality & Inclusion (DE&I) was awarded to Interactive Avenues for Chhanv Foundation – EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION ~

National, 28^th March, 2025: The Advertising Club marks a significant milestone as it celebrates 25 years of honoring excellence in advertising and marketing industry with the coveted EMVIE Awards. The 25^th edition of the EMVIES, in association with The Times of India & UltraTech Cement Limited, celebrating brand innovators and thought leaders for their path-breaking brand and media strategies concluded on Friday, 28^thMarch, 2025 at Jio World Convention Centre in Mumbai.

Widely recognized as the Oscars of the media world with a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, set a new benchmark for EMVIE Awards 2025, with 33 agencies participating to submit a record-breaking 1779 entries, of which 443 entries were shortlisted. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 1 Grand EMVIE, 46 Gold and 71 Silver EMVIE trophies being presented to winners in addition to 73 Bronze winners receiving recognition.

Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt. Ltd.  with 380 points was declared as ‘The Best Media Client of the Year’.

Initiative Media (India) Private Limited bagged the coveted Grand EMVIE for Amazon Prime Video – Gen AI, interactive storytelling, and gangland drama equals success for Mirzapur in the category Best Media Innovation: Best Use of AI for a Media Solution

Mindshare India with 570 points stood second and EssenceMediacom with 275 points stood third.

The EMVIE for Diversity Equality & Inclusion (DE&I) was awarded to Interactive Avenues for Chhanv Foundation – EK MACCHHLI PAANI MEIN GAYI-THE ACID ATTACK SURVIVOR’S VERSION~.

The Young EMVIE of The Year was awarded to Navneet Kabra from Wavemaker India for Cadbury 5 Star & Cadbury Celebrations – The Joker Who Got Cadbury the Winning Hand.

Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, said, “As we celebrate 25 years of the EMVIES, it’s a moment to acknowledge how these awards have become a true reflection of our industry’s relentless pursuit of innovation, creativity, and excellence. The EMVIES have consistently evolved to capture the spirit of transformative storytelling and the power of effective media strategies. This milestone is a tribute to the passion and dedication of media professionals who continue to raise the bar with their groundbreaking work. Congratulations to all the winners of the 2025 EMVIE Awards — your achievements are an inspiration, driving our industry forward. Here’s to the next 25 years of pushing boundaries and setting new benchmarks.”

Punitha Arumugam, Chairperson, EMVIES Committee said, “The EMVIES have played a crucial role in shaping India’s media landscape by setting new benchmarks in effectiveness and innovation. As we mark 25 years of this incredible journey, we recognize the immense talent, creativity, and strategic brilliance that elevate industry standards. This year’s winners exemplify the best of what media can achieve when insights, strategy, and technology come together.”

The prestigious awards are in association The Times of India & UltraTech Cement Limited.

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~Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions’~

19^th January, 2024; Mumbai, India: The Advertising Club hosted the latest edition of the coveted ‘EFFIE India AWARDS 2023’ with Celebrity Cricket League as the Associate Sponsor, Craving Digital as the Imagination Partner, Diageo India as the Celebration Partner, and Heineken Silver Beer as the Beverage Sponsor. Mondelez India was judged the EFFIE India Client of the Year, while McCann Worldgroup India was named EFFIE India Agency of the Year. The coveted Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions.’

Announced at a celebratory event at Taj Lands’ End, Mumbai, the awards acknowledged the impact of success through work done by agencies and clients that set new benchmarks in effectiveness in marketing and advertising communication. Setting a new milestone, EFFIE India garnered a record-breaking 1276 entries this year, the highest in its 23-year history, with participation from 79 agencies.

Speaking at the EFFIEs, Rana Barua, President, The Advertising Club, said, “The EFFIEs stand as a testament to the power of impactful storytelling and strategic brilliance in our industry. My heartfelt gratitude to the advertising fraternity for their unwavering support, making these awards a celebration of creativity and effectiveness. Congratulations to all the winners for crafting campaigns that not only captivate but also leave a lasting impact on our audiences. Your creativity continues to shape the future of our industry. Here’s to another year of pushing boundaries and inspiring innovation in the world of advertising.”

Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIE India, said, “EFFIE India continues to showcase its unwavering commitment to celebrating excellence in advertising, honouring both exceptional work and the talented individuals behind it. I’d like to extend my gratitude to the esteemed judges who dedicated their time and expertise to assess a remarkable 1276 entries, setting a new record. Their commitment is truly commendable. A heartfelt thank you also goes out to our sponsors, the entire Ad Club managing committee, the EFFIE committee, EFFIE New York, and The Ad Club secretariat for their tireless efforts in making it a resounding celebration of creativity and innovation in the advertising industry.”

Pradeep Dwivedi, Co-Chairperson, EFFIE India, added, “In yet another splendid year of the EFFIE India Awards, what stands out is how agencies and brands continue to put in their hard work. Their meticulous contributions in ideation, flawless execution, and the art of brand-building are truly commendable. EFFIEs has always added and will continue to add a profound insight into the concept of advertising awards. A big congratulations to all the winners and the participants.”

Recognized as a robust acknowledgment of any agency’s capability in brand building, EFFIE consistently represents the zenith of advertising effectiveness by acknowledging and honoring a campaign for its innovative approach, efficient execution, and impactful communication.

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